Saudi Arabia Amazing 200
17th October 2020
The Saudi Tourism Authority (STA) recognises that to capitalise on its initial awareness campaign for tourism in the Kingdom it now needs to encourage and support the sector quickly with developing experiences for tourists that establish the Kingdom as an unforgettable, competitive and authentic destination.
The STA have set a target of identifying, designing and supporting 200 experiences under the brand of ‘Amazing 200’. These experiences are targeting the mid-value, high-value and VIP segments and need to meet pre agreed standards, of which the main experiences are to be unique, authentic, local and not mass market but are more tailored and personal. The top 50 experiences will be labelled as ‘Signature‘ with 150 labelled as ‘Amazing’.
Acorn is delighted to be selected to undertake this prestigious project as part of a team put together by Extreme International. The project is expected to be completed by the end of 2020.
