Opportunities for SMEs in the European Wildlife Tourism Market
5th July 2021
One of the most popular tourism niches in the world today, wildlife tourism from the European market was the focus for Acorn Tourism’s latest report for the CBI, part of the Netherlands Enterprise Agency, to support local tour operators and SMEs in developing countries create sustainable wildlife experiences.
This newly published guide covers a wide range of issues to help local tour operators develop their wildlife tourism business and offers practical advice on how to implement robust health and safety protocols to keep their customers safe following the COVID-19 pandemic. The report also covered important issues including the welfare of animals in tourism, an emotive issue for the European market, and incorporating sustainability into all areas of the business. Analysis of the European market was also provided along with profiles of key competitors.
The report is part of a series of studies commissioned by the CBI and draws on Acorn Tourism’s extensive market research expertise to support the development of sustainable tourism initiatives worldwide.
