Acorn Tourism Consultant Achieves Certification in Green Claims Directive

25th November 2024

At Acorn Tourism Consulting, we are committed to empowering destinations and businesses to achieve measurable, sustainable growth. We’re proud to announce that Sally Gandon, Senior Consultant and Market Research Expert, has completed the “Preparing for the Green Claims Directive” Masterclass by the Good Tourism Institute.

The Green Claims Directive, introduced by the European Union, ensures that environmental claims made by businesses are transparent, evidence-based, and trustworthy. With this certification, Acorn is now even better equipped to guide our clients in aligning their sustainability practices with these essential standards, ensuring their green claims deliver real impact for the planet, people, and communities.

Why This Matters for Sustainable Tourism

The Green Claims Directive represents an exciting opportunity for businesses and destinations in the tourism sector to:
✔️ Build trust with eco-conscious travelers by demonstrating credible sustainability commitments.
✔️ Stand out in competitive markets through transparent and measurable green claims.
✔️ Protect natural and cultural heritage while driving meaningful local economic benefits.

At Acorn Tourism, we believe that sustainability is more than a commitment—it’s a responsibility. With her market research expertise and in-depth understanding of sustainable tourism, Sally will play a pivotal role in helping our clients navigate this evolving landscape.

Acorn Tourism will continue to lead the way in sustainability, combining data-driven insights with purpose-driven solutions to create tourism that benefits both people and the planet.

Interested in learning how your business can align with the Green Claims Directive? Contact Sally Gandon, Senior Consultant and Market Research Expert, at Sally@acorntourism.co.uk to start the conversation.