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/information/resourcesSustainable tourism encompasses much more than solely protecting the environment in the destination, even though that is essential of course. A sustainable destination must be one that cares for its wildlife and landscapes, but also one that cares for its inhabitants! When thinking about tourism, one often thinks about visitors and the private tourism sector within the destination. But sometimes we forget the most important stakeholder: the local community, which is not always directly linked to the tourism sector.

Before COVID-19, the ‘bleisure’ travel trend, defined as a mix of business and leisure travel, was taking off, driven by the Millennials (or Gen Y), a large, important travelling group.  Already keen travellers, Millennials are well known to be keen on experiential travel that offers an authentic insight into a destination, immersing themselves into new cultures and local lives. 

Walking tourism is a very popular tourism activity and can be enjoyed almost anywhere in the world. Walking is suitable for different levels of ability and is a low impact, sustainable activity that everyone can feel good about taking part in.

As food plays a central part in the lives of all people on the planet and local specialities are widely appreciated as an intrinsic feature of many cultures, it is now well understood that local cuisines play an important role in offering the visitor an authentic insight into the culture of a place.

Why data management is a vital step on the road to recovery...

As local tour operators around the world eagerly anticipate being able to welcome tourists to visit their wildlife attractions once more, preparing their travel products for a ‘changed world’ provides multiple opportunities to add value and meet the needs of an increasingly discerning tourist. 

World tourist arrivals will grow by 65% to 666.6 million, up from 403.5 million in 2020 – that’s roughly the same number of tourists that travelled in 2000. 

One of the main issues the wildlife tourism industry faces is the welfare of animals in captive wildlife attractions and it is an issue that Europeans have become increasingly sensitive to. 

Colombia is officially home to more birds than anywhere else on earth, numbering almost 2,000 species. 

As a local tour operator or tourism business in a developing country seeking to attract visitors from Europe, having a sound understanding of the niche tourism market you’re targeting is crucial for success.