Blog

  • 2024: our year so far

    2024: our year so far

    Read time: 2 mins

    This year, we have both worked in both new and familiar destinations. New destinations include Thailand, Tajikistan, and Sint Maarten. We have continued our work in Jordan and started a new project in The Gambia, a country we worked in a couple of years ago. Our sister company T-Stats has also had a very exciting year with a new project for the Southwest of England.

  • Generations BLog

    A snapshot of the different generations in travel

    Read time: 2 mins

    Understanding different generations' travel preferences and traits is crucial when tailoring and selling your product or destination. Each generation has very different travel preferences and interests, and understanding these is essential to making good business decisions.

    This blog highlights each generation's critical expectations when making travel decisions.

  • Empowering sustainable tourism

    Leading from the top: how tourism boards can drive the sector towards a more sustainable future

    Read time: 4 mins

    Tourism boards, both national and regional can play a vital role in supporting their destinations sustainable development. Historically, the traditional role of a tourism board was to market the destination, helping to grow visitor numbers and spending as the main goal. However, with the growing interest and need for the tourism industry to increase its sustainability practices tourism boards must take a more strategic approach. This includes shifting from a streamlined focus on marketing and putting emphasis on research, analysis, development and planning for the destination’s future development.

  • ITB Berlin 2024: Sustainability, Aqaba and Awards

    ITB Berlin 2024: Sustainability, Aqaba and Awards

    Read time: 1 min

    In early March, Director Alison Burgh travelled to ITB Berlin by train as part of Acorn Tourism’s ongoing CBI project work in Jordan. As always, it was a busy few days packed with meetings, awards and some extremely exciting milestones for Aqaba, Jordan.

  • Key trends in tourism for 2024 spearheaded by sustainability and regeneration

    Key trends in tourism for 2024 spearheaded by sustainability and regeneration

    Read time: 2 mins

    Making the transition to a sustainable business is no longer just a trend. It is now an urgent and essential task to tackle the climate crisis and meet the commitment to reduce carbon emissions. Tourism is a major contributor to global climate change and the sector is forecast to grow over the coming years. To manage tourism growth responsibly, urgent steps are required.

  • Navigating a Circular Economy: challenges and opportunities for island based MSME accommodation providers

    Navigating a Circular Economy: challenges and opportunities for island based MSME accommodation providers

    Read time: 4 mins

    The use of circular economy concepts for hospitality businesses has been on the rise in recent years and is a useful way to reduce the environmental impact of their operational practices. In 2022 Acorn Tourism worked with Buro Happold on a World Bank funded project ‘Circular and Resilient Tourism on Small Islands and in Coastal Destinations’. For this project we travelled to Cabo Verde, Sao Tome and Principe and The Gambia to engage with the private sector to better understand the current opportunities and constraints they face in developing a circular economy model.

  • Big and small data infographic

    Making sense of big and small data for destinations

    Read time: 5 mins

    More and more we are hearing that big data has all the answers that destinations are looking for when trying to understand what visitors are doing, where they are going, how much they are spending and so on.  This sounds enticing and useful.  But is it?

  • Overtourism

    Using Data to Avoid Overtourism: Creating Smarter Destinations

    Read time: 2 mins

    Pre-pandemic, the term overtourism was being increasingly used as popular destinations struggled to cope with demand.  It was seldom spoken about in 2021 when focus shifted to encouraging visitors out of their homes to travel freely again, and breathing life back into economies and businesses. 

  • Business and Marketing: What are the next steps towards sustainable destination management

    Business and Marketing: What are the next steps towards sustainable destination management

    Read time: 1 mins

    Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

  • Acorn Tourism Climate Action Plan

    Celebrating Milestones, Awards, Longstanding Relationships and Our Continued Support to Sustainable Tourism Development

    Read time: 4 mins

    The beginning of 2023 has been a busy one, not only are we celebrating our big 21st Birthday in February, but we have also been awarded with a Green Tourism Gold Award for our ongoing commitment towards sustainability, within our office and operations.  We have also just released or Green Climate Action Plan for 2023, a requirement as a signatory of the Glasgow Declaration. The Glasgow Declaration was launched at COP 26, with the commitment, alongside many other tourism stakeholders, to halve our emissions by 2030.

  • Social Wellbeing

    Social Well-being: What are the next steps towards sustainable destination management

    Read time: 1 min

    Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

  • Culture and Traditions: What are the next steps towards sustainable destination management?

    Culture and Traditions: What are the next steps towards sustainable destination management?

    Read time: 1 min

    Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

  • Environment and Climate: What are the next steps towards sustainable destination management?

    Environment and Climate: What are the next steps towards sustainable destination management?

    Read time: 2 mins

    Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

  • Nature and Conservation: What are the next steps towards sustainable destination management?

    Nature and Conservation: What are the next steps towards sustainable destination management?

    Read time: 1 min

    Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

  • Organisation and Planning: What are the next steps for sustainable destination development?

    Organisation and Planning: What are the next steps for sustainable destination development?

    Read time: 1 min

    Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

  • Influencer Marketing - the fastest growing trend within the Tourism Industry

    Influencer Marketing - the fastest growing trend within the Tourism Industry

    Read time: 2 mins

    The trend of Influencer marketing has taken off in the last decade and is currently one of the fastest growing activities within the digital marketing space. The movement has been on the rise due to the growth of social media and the influence of word-of-mouth marketing. For marketers “brands are no longer what companies tell consumers but rather what consumers tell each other”.

  • World Tourism Day, Re-Thinking Tourism

    World Tourism Day, Re-Thinking Tourism

    Read time: 2 mins

    As we celebrate the UNWTO’s World Tourism Day with the theme ‘Re-Thinking Tourism’, one can’t help but look back at the highs and (many) lows that the Tourism Industry has experienced over the last three years. And, although the lows were very low, we must look to the future and be thankful in a way that tourism did slow for a small while, as it gave us the unique and needed opportunity and realisation that there was a dire need for the tourism industry to stop and ‘re-think’ its future development.

  • How can you grow your business with online bookings?

    How can you grow your business with online bookings?

    Read time: 1 min

    Online bookings are increasingly popular as they provide a convenient, trustworthy experience for customers, allowing them to book services from anywhere at any time, with real time information, while having full control over the experience.

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