Walking tourism is a very popular tourism activity and can be enjoyed almost anywhere in the world. Walking is suitable for different levels of ability and is a low impact, sustainable activity that everyone can feel good about taking part in.
As food plays a central part in the lives of all people on the planet and local specialities are widely appreciated as an intrinsic feature of many cultures, it is now well understood that local cuisines play an important role in offering the visitor an authentic insight into the culture of a place.
As local tour operators around the world eagerly anticipate being able to welcome tourists to visit their wildlife attractions once more, preparing their travel products for a ‘changed world’ provides multiple opportunities to add value and meet the needs of an increasingly discerning tourist.
World tourist arrivals will grow by 65% to 666.6 million, up from 403.5 million in 2020 – that’s roughly the same number of tourists that travelled in 2000.
One of the main issues the wildlife tourism industry faces is the welfare of animals in captive wildlife attractions and it is an issue that Europeans have become increasingly sensitive to.
As a local tour operator or tourism business in a developing country seeking to attract visitors from Europe, having a sound understanding of the niche tourism market you’re targeting is crucial for success.
