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Market research Strategic planning Marketing

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Featured Case Studies

Recent case studies

Market Reports Connecting Tourism SMEs to European Markets

CBI Netherlands Market Research Tourism SMEs Developing Countries to European Markets
Market research

Acorn is working with CBI Netherlands for three years to deliver market reports that connect tourism SMEs from developing countries to the European market.

UK Market Entry Study for Immersive Experience in Sacred Buildings

England Market Research Sacred Buildings Experience
Market research

In depth research and field work was used to advise how an immersive experience that celebrates sacred spaces could be launched in the UK.

Great Ethiopian Run Influencer Marketing Campaign

Great Ethiopian Run Marketing Campaign
Addis Ababa
Branding & Marketing

Acorn is working with the Great Ethiopian Run, Africa's biggest road race, to increase international participation and is bringing 4 high-profile travel influencers to participate in the run.

Destination Management Plan for Melton Mowbray

Melton Mowbray Strategic Planning Destination Management
Strategic planning

Working with Thinkingplace, Acorn created a Destination Management Plan and Place Brand for Melton Mowbray based on extensive stakeholder engagement

Livingstone Destination Management Plan

Zambia Strategic Planning Destination Management Plan
Strategic planning

Extensive stakeholder engagement has underpinned the development of a Destination Management Plan for Livingstone, home of the Victoria Falls, Zambia

Pembroke Dock Tourism Feasibility Plan

Wales Market Research Pembroke Dock
Product development

Research and produce a business plan for social enterprises to develop new tourism products in Pembroke Dock.

"Acorn’s in-depth research into niche market demand for cultural tourism, wildlife and birding provided excellent recommendations on how to develop products and market services to European consumers. Their work has been invaluable for Mongolian tour operators and local community projects.”


Gantemur Damba

Director, Mongolia Sustainable Tourism Development Centre

“Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand. The service was efficient, timely and the final report presented in a very useable format. I would certainly recommend them and happily use Acorn again.”

Joanna Walding

Country Manager, UK & Ireland, Aruba Tourism Authority

"Acorn were able to respond quickly to our request for a visitor survey and the collection of other tourism statistics to enable us to better understand the performance of the visitor economy. Subsequently, this has helped with strategic planning and marketing in the area.”