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Featured Case Studies

Recent case studies

Driving Holidays in Africa

Driving Holiday Africa niche market tourism
Niche Market Reports

Acorn's report identifies the leading destinations in Africa for driving holidays, outlining the practicalities and identifies the driving tourist.

Winter Sports Tourism Europe

Winter Sport Niche Market Europe
Niche Market Reports

The purpose of the report was to identify the volume and value of the major activities and resorts and assess the challenges faced by the industry in Europe as it moves into the 2020s.

Guides for SMEs entering the European Tourism Market

Africa market research Sustainable Tourism
Market research

Guides supporting SMEs in developing countries preparing their tourism product for the European market.

Product Development Guide for SME Tourism Businesses

Africa market research SAVE tourism
Product development

A comprehensive study about the SAVE Tourism market was required to support SME’s in developing countries to prepare their travel product for the European market.

River Cruise Marketing Guide for Tourism SMEs

Africa market research river cruise tourism
Niche Market Reports

A study to help SME’s seeking to enter the River Cruise Tourism sector was required to raise awareness of issues faced by local operators seeking to enter the European market.

Adventure Tourism Guide for SMEs

Developing Countries Market Research Adventure Tourism
Market research

A comprehensive study about the Adventure Tourism sector was required to support SME’s in developing countries to prepare their tourism product for the European market.

"Acorn’s in-depth research into niche market demand for cultural tourism, wildlife and birding provided excellent recommendations on how to develop products and market services to European consumers. Their work has been invaluable for Mongolian tour operators and local community projects.”


Gantemur Damba

Director, Mongolia Sustainable Tourism Development Centre

“Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand. The service was efficient, timely and the final report presented in a very useable format. I would certainly recommend them and happily use Acorn again.”

Joanna Walding

Country Manager, UK & Ireland, Aruba Tourism Authority

"Acorn were able to respond quickly to our request for a visitor survey and the collection of other tourism statistics to enable us to better understand the performance of the visitor economy. Subsequently, this has helped with strategic planning and marketing in the area.”