Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 270

, currently showing 1 to 20.

  1. Address

    Wales, United Kingdom, Clwydian Range and Dee Valley AONB

    Telephone

    10000

    Clwydian Range and Dee Valley AONB,

    Stakeholder consultation, workshops, tour operator interviews and market analysis were used to identify the options to integrate local tourism services to create and distribute tourism packages for this protected area of north Wales.

  2. Address

    Northumberland, United Kingdon, NewcastleGateshead Initiative

    Telephone

    5000

    NewcastleGateshead Initiative,

    Newcastle Gateshead Initiative contracted Acorn T-Stats in 2011 to implement our online tourism statistics tracking system for the area, and were one of the first destinations to implement and help pioneer the system.

  3. Address

    Wealden, United Kingdom, Wealden District Council

    Telephone

    18655

    Wealden District Council ,

    A robust analysis of Wealden’s visitor economy was undertaken to inform the next tourism strategy and marketing action plan. It was clear that increased business engagement was a priority to ensure a collaborative approach to creating and delivering…

  4. Address

    Royal Borough of Greenwich, United Kingdom, Visit Greenwich

    Telephone

    4000

    Visit Greenwich,

    Visit Greenwich is the Royal Borough of Greenwich Destination Management Company tasked with the development of tourism in the borough. In 2015 they contracted Acorn T-Stats to implement our online tourism statistics tracking system for the area.

  5. Address

    South Yorkshire, United Kingdom, Visit Doncaster

    Telephone

    5000

    Visit Doncaster,

    Visit Doncaster is the destination management organisation for Doncaster and the surrounding area. In 2018 they contracted Acorn T-Stats to implement our online tourism statistics tracking system to measure changes in the visitor economy in the…

  6. Address

    Cambridgeshire, United Kingdom, Visit Cambridge and Beyond

    Telephone

    4000

    Visit Cambridge and Beyond,

    Visit Cambridge and Beyond is the official tourism service for Cambridge and the surrounding areas, responsible for marketing Cambridge to UK and international markets. In 2019 they contracted Acorn T-Stats to implement our online tourism…

  7. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A comprehensive market research study into the SAVE tourism market (Scientific, Academic, Volunteer, Educational) and how it is positioned within the broader global tourism industry.

  8. Address

    Albania, SNV Netherlands Development Organisation, UNWTO

    Telephone

    32000

    SNV Netherlands Development Organisation, UNWTO,

    Design and implementation of a visitor survey and accommodation occupancy survey for the Korça region. This data was used to better understand tourism in the region as well as make an estimate of the economic significance of tourism.

  9. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A series of business guides was required to support SME’s in developing countries to prepare their tourism product for the European market with the overarching aim of stimulating sustainable economic development in the tourism sector.

  10. Address

    North London, United Kingdom, London Borough of Camden

    Telephone

    18000

    London Borough of Camden,

    Study to provide up-to-date information on the importance of visitors to Camden, and to ensure that future policy decisions incorporated a detailed understanding of the benefits and potential conflicts that large numbers of visitors bring to the…

  11. Address

    Falkland Islands, Falkland Islands Tourist Board, Falkland Islands Development Corporation

    Telephone

    8000

    Falkland Islands Tourist Board, Falkland Islands Development Corporation,

    Whilst only 10% of the Falklands population live outside of the capital, Stanley, (anywhere outside of Stanley is known as "camp") leisure tourists spend over 80% of their time in camp. This study assessed the value of tourism to the camp economy.

  12. Address

    South Africa, Statistics South Africa

    Telephone

    25000

    Statistics South Africa,

    Study to design and develop a national domestic tourism survey that included the data collection instrument, sample size and selection, and implementation of a pilot survey to assess its viability before the full launch as an annual and ongoing…

  13. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A detailed report about the LBGTQ market segment was required to support SME’s to prepare their tourism product for the European market.

  14. Address

    Kent, United Kingdom, Mid-Kent Downs AONB Unit

    Telephone

    12000

    Mid-Kent Downs AONB Unit,

    Visitor survey to determine the future potential of sustainable tourism in the Downs and identify how more visitors could be attracted to visit the Mid-Kent Downs in a responsible way, such as by walking and cycling.

  15. Address

    Palau, Belau Tourism Association

    Telephone

    44000

    Belau Tourism Association,

    Implemented an international visitor survey for the Belau Tourism Association at Koror Airport on departing visitors. The survey was carried out using iPads, over one year, with a sample size of 6,000. Training, data analysis and reporting were…

  16. Address

    Tanzania, Zanzibar Association of Tourism Investors, IFC

    Telephone

    32000

    Zanzibar Association of Tourism Investors, IFC,

    Strategic plan for the development of tourism in Zanzibar that would assist it to overcome three critical barriers: the supply of goods - in particular foods, training and education, and improvement in services and utilities.

  17. Address

    Hampshire, United Kingdom, Rural Ways, Tourism South East

    Telephone

    10000

    Rural Ways, Tourism South East,

    Nine short break outdoor activity itineraries were developed in Kent, West Sussex and Hampshire Tourism South East’s Rural Ways website. The itineraries promoted walking, cycling, equestrian activities, where to stay, eat, drink, buy local produce…

  18. Address

    Barcelona, Spain, Private Company, Barcelona

    Telephone

    10000

    Private Company, Barcelona

    We shared our nautical tourism business and blue economy marketing expertise with the developers of an innovative underwater activity attraction and beach club, where divers and their families can enjoy and celebrate the underwater world.

  19. Address

    Oman, Ministry of Tourism, UNWTO

    Telephone

    120000

    Ministry of Tourism, UNWTO,

    Capacity building project for the Ministry of Tourism to improve the system of tourism statistics. New surveys were implemented, including a cruise visitor survey, an attractions survey, and an assessment of the value of Oman's overseas tourism…

  20. Address

    Saudi Arabia, Private Client

    Telephone

    75000

    Private Client,

    Market feasibility study for a luxury resort targeting the Saudi and expatriate markets in the country. This included identifying the best location for the resort based on available infrastructure and proximity to the markets. The study also…

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

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News

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk