Remote hills and valleys in Lesotho, Africa

More than twenty years of sustainable tourism development for destinations worldwide

Riverfront in Copenhagen, Denmark

Helping tourism businesses innovate and stimulate the visitor economy

Rural scene in the United Kingdom

Supporting the sector to create a collaborative and sustainable future for people, places and the planet

Bridge over the River Tyne in Newcastle-upon-Tyne

Providing dedicated expertise and strategic planning for regenerative tourism development globally

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Market trader in Rwanda
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Seven Sisters in East Sussex, UK
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Kitesurfing in Aruba
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Boats on the Thames, Richmond upon Thames, London
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Sightseeing in Latvia
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Camels in the desert, Namibia
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    328
    projects
  2. Enjoyed working with
    169
    clients
  3. Delivered projects in
    85
    countries
  4. Served the sector for
    22
    years

Where We Work

Number of results: 328

, currently showing 1 to 20.

  1. Address

    Lesotho, Lesotho Tourism Development Corporation, World Bank

    Telephone

    46000

    Lesotho Tourism Development Corporation, World Bank,

    Study to assess the existing system of tourism statistics and make recommendations to develop them into a robust set of surveys, analysis and reporting activities. The study also determined the readiness in Lesotho for the development of a first…

  2. Address

    Berkshire, United Kingdom, Thames Water

    Telephone

    10000

    Thames Water,

    The disused Turbine House on the Kennet and Avon Canal was in need of restoration. Working with a diverse stakeholders and associates Allen Scott, we developed a vision for the area and a feasibility study to inform a bid to the Heritage Lottery…

  3. Address

    Kuwait, Ministry of Commerce and Industry

    Telephone

    240000

    Ministry of Commerce and Industry,

    Study for the development and implementation of a system of tourism statistics in Kuwait, and the design and programming of an online database system for the collection, organisation and dissemination of the data.

  4. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    30000

    Falkland Islands Tourist Board,

    Designed and implemented an accommodation accreditation scheme for serviced and self-catering accommodation in the Falkland Islands. The system, which was launched in 2013, is updated each year with an inspection of all participating establishments.

  5. Address

    Namibia, Millennium Challenge Corporation

    Telephone

    186000

    Millennium Challenge Corporation,

    Large sample tourism exit survey to provide detailed tourist profile and trip characteristics in Namibia. Interviews were carried out at land border posts and airports, using face-to-face interviews in eight different languages.

  6. Address

    London, United Kingdom, Private Insurance Company

    Telephone

    12000

    Private Insurance Company,

    Risk assessment for Launch PR (with the lead client being an insurance company) to determine the risks of dying on 10 different types of holiday. A model was developed and loaded with risk coefficients that enabled the calculation of the odds on…

  7. Address

    Palestine, Palestine Ministry of Tourism, UNWTO, UNDP

    Telephone

    36000

    Palestine Ministry of Tourism, UNWTO, UNDP,

    Study to establish a set of statistical guidelines for Palestine, develop an information system for planning and marketing purposes, and undertake formal and on-the-job training to staff in the Ministry of Tourism and Antiquities.

  8. Address

    Namibia, Millennium Challenge Corporation

    Telephone

    12000

    Millennium Challenge Corporation,

    Development of a project tracking tool for the Millennium Challenge Account team in Namibia to determine the impact of their various tourism sector projects on visitor arrivals and activities in the country.

  9. Address

    Swift Gardens, Visit Lincoln, Lincoln, Lincolnshire, LN24NF

    Telephone

    26000

    Visit Lincoln, Lincoln

    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality…

  10. Address

    Eritrea, Ministry of Tourism, UNWTO, UNDP

    Telephone

    350000

    Ministry of Tourism, UNWTO, UNDP,

    As part of a Tourism Master Plan for Eritrea, Acorn developed a system of tourism statistics to enable the Ministry of Tourism to collect, process, analyse and disseminate tourism data and intelligence related to the sector.

  11. Address

    Borough of Camden, United Kingdom, London Borough of Camden

    Telephone

    12000

    London Borough of Camden,

    Study commissioned by the London Borough of Camden to use existing local and regional data, in tandem with a survey of local businesses, to assess and estimate the net economic impact of the 2012 Olympic Games and forecast visitor demand in 2013.

  12. Address

    Hungary, Hungary Ministry of Tourism, European Union

    Telephone

    35000

    Hungary Ministry of Tourism, European Union,

    Study to establish the most effective and efficient delivery systems for distributing tourism information to existing and potential visitors to Hungary, tour operators and travel agents, travel writers and researchers, as well as within the…

  13. Address

    Fiji, South Pacific Tourism Organisation

    Telephone

    130000

    South Pacific Tourism Organisation,

    21-month study looking in detail at the systems of tourism statistics in 15 P-ACP Pacific countries, making recommendations and implementing improvements, developing a regional online tourism statistics database for the Pacific, and training.

  14. Address

    Spain, UNWTO

    Telephone

    60000

    UNWTO,

    Study to generate forecasts of arrivals in every country of the world to 2020, and to identify the tourism megatrends that were expected to shape the growth of tourism over this 22 year period. A tourism demand model was developed, dividing the…

  15. Address

    Tuvalu, South Pacific Tourism Organisation

    Telephone

    35000

    South Pacific Tourism Organisation,

    Study commissioned by the South Pacific Tourism Organisation to undertake visitor surveys in Tuvalu, the Marshall Islands and the Federated States of Micronesia, and compile comprehensive reports of the findings.

  16. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    5000

    Falkland Islands Tourist Board,

    To monitor the tourism sector and enable regular and up-to-date reporting of visitor arrivals, the Falkland Islands Tourist Board contracted Acorn T-Stats in 2011 to implement our online tourism statistics tracking system for the Islands.

  17. Address

    Papua New Guinea, Papaua New Guinea Tourism Promotion Authority

    Telephone

    30000

    Papaua New Guinea Tourism Promotion Authority,

    Papua New Guinea commissioned this study to better understand the economic impact of tourism compared to other sectors in the economy. The Tourism Satellite Account generates some of the most important measures for this, including tourism direct…

  18. Address

    Saudi Arabia, Saudi Arabia Ministry of Tourism

    Telephone

    420000

    Saudi Arabia Ministry of Tourism,

    Study to establish a market research and statistics unit within the Supreme Commission for Tourism to measure the volume, characteristics and value of tourism in the country. This involved the establishment of a number of surveys and other primary…

  19. Address

    Yemen, Ministry of Tourism, UNWTO

    Telephone

    15000

    Ministry of Tourism, UNWTO,

    Review of the system of tourism statistics in Yemen, with recommendations for improvements to broaden the scope and timeliness of data collection and dissemination, and establish a computerised tourism statistics database.

  20. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    42000

    Falkland Islands Tourist Board,

    Developed an eight-year Tourism Development Strategy for the Falkland Islands with the aim of increasing tourism numbers and expenditure, lengthening the season, and creating an industry that will provide better employment opportunities for the…

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Featured Projects

Inspiration

  1. Caribbean Regional Tourism Marketing Strategy
    This Regional Tourism Marketing Strategy was developed to provide a detailed and instructive way forward for marketing Grenada, Saint Lucia and St. Vincent and the Grenadines as a region in the Caribbean.
    1. 1 Jan 202431 Dec 2024
  2. Feasibility Study for the Development of a Cultural Heritage Research and Visitor Centre on the Farasan Islands
    This feasibility study was commissioned to assess the development of a Farasan Archipelago Cultural Research and Heritage Centre (FARHC), which would serve local communities, particularly educational institutions, as well as national and international visitors.
    1. 1 Jan 202431 Dec 2024
  3. Tourism Satellite Account for Botswana: 2019
    This study was the fourth Tourism Satellite Account (TSA) compilation for Botswana, with previous compilations being undertaken for the years 2006, 2009 and 2016. The main data for the compilation of the TSA was derived from the Visitor Exit Survey undertaken annually by the Department of Tourism and a range of data compiled by Statistics Botswana including GDP calculations, employment data and other economic statistics.
    1. 1 Jan 202431 Dec 2024
  4. Relaxing on the beach in Sierra Leone
    Acorn Tourism, along with joint venture partners, The Journey Tourism Consulting and Management, were commissioned to provide Sierra Leone’s National Tourist Board with an international Marketing and Rebranding Strategy, funded by the Government of Sierra Leone and the World Bank. The marketing and branding strategy and action plan delivered a roadmap to build a positive narrative for the country, improve the destination’s position, and increase the value of the tourism sector. The Journey-Acorn team also initiated the digital marketing campaign and advised on the domestic marketing campaign.
    1. 1 Jan 202431 Dec 2024
  5. Place Brand and Destination Management Plan for Melton Mowbray
    Acorn, working with thinkingplace, developed the Melton Story, Destination Management Plan and Place Brand, based on a robust destination assessment and extensive stakeholder engagement, to provide Melton Mowbray with the direction for a strategic, innovative and joined up approach to Melton’s future development.
    1. 1 Jan 202431 Dec 2024
  6. Green Business Toolkit for Thanet
    An online toolkit for businesses to understand what simple steps they could take to start/continue their journey towards sustainability, learn more about the biodiversity crisis and the commitment to Net Zero, find inspiration from successful local examples, find out about interesting resources available to them (training, financial support, etc.) and discover options for global recognition of their efforts.
    1. 1 Jan 202431 Dec 2024

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

Generations BLog

A snapshot of the different generations in travel

Read time: 2 mins

Understanding different generations' travel preferences and traits is crucial when tailoring and selling your product or destination. Each generation has very different travel preferences and interests, and understanding these is essential to making good business decisions.

This blog highlights each generation's critical expectations when making travel decisions.

Empowering sustainable tourism

Leading from the top: how tourism boards can drive the sector towards a more sustainable future

Read time: 4 mins

Tourism boards, both national and regional can play a vital role in supporting their destinations sustainable development. Historically, the traditional role of a tourism board was to market the destination, helping to grow visitor numbers and spending as the main goal. However, with the growing interest and need for the tourism industry to increase its sustainability practices tourism boards must take a more strategic approach. This includes shifting from a streamlined focus on marketing and putting emphasis on research, analysis, development and planning for the destination’s future development.

ITB Berlin 2024: Sustainability, Aqaba and Awards

ITB Berlin 2024: Sustainability, Aqaba and Awards

Read time: 1 min

In early March, Director Alison Burgh travelled to ITB Berlin by train as part of Acorn Tourism’s ongoing CBI project work in Jordan. As always, it was a busy few days packed with meetings, awards and some extremely exciting milestones for Aqaba, Jordan.

Key trends in tourism for 2024 spearheaded by sustainability and regeneration

Key trends in tourism for 2024 spearheaded by sustainability and regeneration

Read time: 2 mins

Making the transition to a sustainable business is no longer just a trend. It is now an urgent and essential task to tackle the climate crisis and meet the commitment to reduce carbon emissions. Tourism is a major contributor to global climate change and the sector is forecast to grow over the coming years. To manage tourism growth responsibly, urgent steps are required.

Navigating a Circular Economy: challenges and opportunities for island based MSME accommodation providers

Navigating a Circular Economy: challenges and opportunities for island based MSME accommodation providers

Read time: 4 mins

The use of circular economy concepts for hospitality businesses has been on the rise in recent years and is a useful way to reduce the environmental impact of their operational practices. In 2022 Acorn Tourism worked with Buro Happold on a World Bank funded project ‘Circular and Resilient Tourism on Small Islands and in Coastal Destinations’. For this project we travelled to Cabo Verde, Sao Tome and Principe and The Gambia to engage with the private sector to better understand the current opportunities and constraints they face in developing a circular economy model.

Big and small data infographic

Making sense of big and small data for destinations

Read time: 5 mins

More and more we are hearing that big data has all the answers that destinations are looking for when trying to understand what visitors are doing, where they are going, how much they are spending and so on.  This sounds enticing and useful.  But is it?

Overtourism

Using Data to Avoid Overtourism: Creating Smarter Destinations

Read time: 2 mins

Pre-pandemic, the term overtourism was being increasingly used as popular destinations struggled to cope with demand.  It was seldom spoken about in 2021 when focus shifted to encouraging visitors out of their homes to travel freely again, and breathing life back into economies and businesses. 

Business and Marketing: What are the next steps towards sustainable destination management

Business and Marketing: What are the next steps towards sustainable destination management

Read time: 1 mins

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Acorn Tourism Climate Action Plan

Celebrating Milestones, Awards, Longstanding Relationships and Our Continued Support to Sustainable Tourism Development

Read time: 4 mins

The beginning of 2023 has been a busy one, not only are we celebrating our big 21st Birthday in February, but we have also been awarded with a Green Tourism Gold Award for our ongoing commitment towards sustainability, within our office and operations.  We have also just released or Green Climate Action Plan for 2023, a requirement as a signatory of the Glasgow Declaration. The Glasgow Declaration was launched at COP 26, with the commitment, alongside many other tourism stakeholders, to halve our emissions by 2030.

Social Wellbeing

Social Well-being: What are the next steps towards sustainable destination management

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Culture and Traditions: What are the next steps towards sustainable destination management?

Culture and Traditions: What are the next steps towards sustainable destination management?

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Environment and Climate: What are the next steps towards sustainable destination management?

Environment and Climate: What are the next steps towards sustainable destination management?

Read time: 2 mins

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Nature and Conservation: What are the next steps towards sustainable destination management?

Nature and Conservation: What are the next steps towards sustainable destination management?

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Organisation and Planning: What are the next steps for sustainable destination development?

Organisation and Planning: What are the next steps for sustainable destination development?

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Influencer Marketing - the fastest growing trend within the Tourism Industry

Influencer Marketing - the fastest growing trend within the Tourism Industry

Read time: 2 mins

The trend of Influencer marketing has taken off in the last decade and is currently one of the fastest growing activities within the digital marketing space. The movement has been on the rise due to the growth of social media and the influence of word-of-mouth marketing. For marketers “brands are no longer what companies tell consumers but rather what consumers tell each other”.

World Tourism Day, Re-Thinking Tourism

World Tourism Day, Re-Thinking Tourism

Read time: 2 mins

As we celebrate the UNWTO’s World Tourism Day with the theme ‘Re-Thinking Tourism’, one can’t help but look back at the highs and (many) lows that the Tourism Industry has experienced over the last three years. And, although the lows were very low, we must look to the future and be thankful in a way that tourism did slow for a small while, as it gave us the unique and needed opportunity and realisation that there was a dire need for the tourism industry to stop and ‘re-think’ its future development.

How can you grow your business with online bookings?

How can you grow your business with online bookings?

Read time: 1 min

Online bookings are increasingly popular as they provide a convenient, trustworthy experience for customers, allowing them to book services from anywhere at any time, with real time information, while having full control over the experience.

News

News

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3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk