Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
Acorn Logo

Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 250

, currently showing 1 to 20.

  1. Address

    Ryedale, United Kingdom, Ryedale District Council

    Telephone

    22000

    Ryedale District Council,

    Study to identify outdoor adventure sports that could be developed in Ryedale, North Yorkshire. These included coastal sports, mountain biking, rock climbing, caving and air sports.

  2. Address

    Aberdeen, United Kingdom, VisitScotland

    Telephone

    12000

    VisitScotland,

    Study commissioned by VisitScotland to establish the current and future growth of outdoor activities within the United Kingdom, in order to predict outdoor activity holiday trends for leisure and business tourism in Scotland up to the year 2005 and…

  3. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    18000

    Falkland Islands Tourist Board,

    Designed and implemented an ongoing domestic tourism survey for the Falkland Islands. The survey is carried out quarterly capturing data via a telephone interview. Data includes visitor and trip characteristics, including expenditure.

  4. Address

    Samoa, Samoa Tourism Authority, New Zealand Aid Programme (NZAP)

    Telephone

    52000

    Samoa Tourism Authority, New Zealand Aid Programme (NZAP),

    This two-part study was aimed at understanding inbound tourism, in particular the expenditure patterns of inbound visitors, and to develop an economic impact assessment model for all forms of tourism in Samoa.

  5. Address

    Berkshire, United Kingdom, Thames Water

    Telephone

    10000

    Thames Water,

    The disused Turbine House on the Kennet and Avon Canal was in need of restoration. Working with a diverse stakeholders and associates Allen Scott, we developed a vision for the area and a feasibility study to inform a bid to the Heritage Lottery…

  6. Address

    Borough of Richmond upon Thames, United Kingdom, London Borough of Richmond upon Thames, Visit Richmond

    Telephone

    18000

    London Borough of Richmond upon Thames, Visit Richmond,

    Study to provide up-to-date information on visitor and trip characteristics, and to determine the value of the visitor economy in the Borough of Richmond upon Thames. It also implemented an ongoing tracking system of the visitor economy so the…

  7. Address

    Saint Lucia, Organisation of Eastern Caribbean States

    Telephone

    26000

    Organisation of Eastern Caribbean States,

    Study to determine the level of readiness to develop a first experimental TSA within the nine OECS member states. Research included an assessment of the system of tourism statistics and national accounts in each destination.

  8. Address

    Sussex, United Kingdom, Tate’s of Sussex

    Telephone

    5000

    Tate’s of Sussex,

    The South Downs Heritage Centre applied for planning permission for an education barn and nine eco-lodges. Acorn undertook an assessment of the need and demand for the South Downs Rural Crafts and Heritage Centre and full planning permission was…

  9. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    25000

    Falkland Islands Tourist Board,

    Study to develop a system of tourism statistics to provide the Falkland Islands Tourist Board with robust data to plan, market, monitor and regulate the tourism sector. Included the design and implementation of air visitor, cruise visitor and…

  10. Address

    Surrey, United Kingdom, National Trust

    Telephone

    15000

    National Trust,

    Acorn provided market-led options for the development of the house at Leith Hill, a National Trust estate in Surrey, as part of a Conservation Management Plan led by associates ACTA.

  11. Address

    East Sussex, United Kingdom, Tourism South East

    Telephone

    26000

    Tourism South East,

    This study assisted the Camber Visitor Management Initiative to develop a business plan and delivery mechanism to install a local shareholding company, owned by residents, that would be responsible for the operation of public car parks, public…

  12. Address

    Ethiopia, Ethiopian Tourism Organization, World Bank

    Telephone

    16000

    Ethiopian Tourism Organization, World Bank,

    Study to provide assistance to Ethiopia by evaluating the cultural and historic tourism product, generating markets and competing destinations. The study enabled Ethiopia to clearly target priority markets to make the most of its limited marketing…

  13. Address

    Botswana, Department of Tourism, WAVES - World Bank

    Telephone

    72000

    Department of Tourism, WAVES - World Bank,

    Research into the data available and feasibility of developing a natural capital account (NCA) for Botswana under the World Bank WAVES Project. A methodology for developing the natural capital account was developed, which would provide Botswana…

  14. Address

    Fiji, South Pacific Tourism Organisation

    Telephone

    42000

    South Pacific Tourism Organisation,

    Development of 22 niche segments to assist South Pacific countries to develop tourism in these markets. The segments included birdwatching, cultural heritage and historic tourism, cycling, diving, festival and sports events tourism, and fishing.

  15. Address

    Kent, United Kingdom, Shepway District Council

    Telephone

    15000

    Shepway District Council,

    The Destination Management Plan for Shepway is based on extensive stakeholder consultation and shared responsibility. It provides a short, medium and long-term Action Plan to take forward the tourism sector to maximise economic growth.

  16. Address

    India, Punjab Department of Tourism, UNWTO

    Telephone

    66000

    Punjab Department of Tourism, UNWTO,

    The principal aim of this project was to assess the system of tourism statistics in Punjab, and make recommendations on how it should be improved. The project also looked into the potential development of a tourism statistics database.

  17. Address

    United Kingdom, Scottish Association of Marine Science

    Telephone

    21000

    Scottish Association of Marine Science,

    Market research, through interviews with visitors using conjoint analysis, to assess the impact of visitor behaviour depending on different environmental, economic and wildlife scenarios in Scotland, Cornwall, Devon and Yorkshire.

  18. Address

    East Sussex, United Kingdom, High Weald AONB Joint Advisory Committee

    Telephone

    5000

    High Weald AONB Joint Advisory Committee,

    A review of tourism in the High Weald Area of Outstanding Natural Beauty was undertaken to inform managers, the Joint Advisory Committee, about how the area is used and enjoyed by visitors and how public understanding and enjoyment could be improved.

  19. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    6500

    Falkland Islands Tourist Board,

    Analysis of the times and costs of air travel to the Falkland Islands from various key markets around the world, with the aim of identifying which markets had the shortest travel time and costs ,and to identify those with significant potential for…

  20. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    25000

    Falkland Islands Tourist Board,

    Study to undertake a cruise tourism strategy to reverse the fortunes of the sector, which had gone from a peak of 62,500 cruise visitors in 2008 to less than half of this in 2014. The study included considerable industry consultations in the…

Acorn Logo

Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020

"Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand.  The service was efficient, timely and the final report presented in a very useable format.  I would certainly recommend them and happily use Acorn again."

Joanna Walding
Country Manager, UK & Ireland, Aruba Tourism Authority
Acorn Logo

Blogs

India Outbound Indian backpacker

Why Invest in India?

Reasons to invest in India's rapidly growing outbound markets.

News

News

October 2020

September 2020

August 2020

July 2020

June 2020

Acorn Logo
Search our projects
Search our projects
Region:
Type:
Keyword:
Search our projects
Region:
Type:
Keyword:

Stay updated with Acorn

Follow us on social media

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk