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Project Title

Market research Strategic planning Marketing

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Featured Case Studies

Recent case studies

Livingstone Destination Management Plan

Zambia Strategic Planning Destination Management Plan
Strategic planning

Extensive stakeholder engagement has underpinned the development of a Destination Management Plan for Livingstone, home of the Victoria Falls, Zambia

Pembroke Dock Tourism Business Plan

Wales Market Research Pembroke Dock
Product development

Research and produce a business plan for social enterprises to develop new tourism products in Pembroke Dock.

Wellness Tourism in Kent

Wellness Market Research Glamping Tourism
South East, England
Market research

Market Research to support the development of a Wellness and Glamping Tourism Business

Lesotho Digital Marketing

Lesotho Branding and Marketing guides for overseas markets
Branding & Marketing

Acorn are developing guides for the public and private sectors to help them sell Lesotho to five key overseas markets: UK, Germany, Netherlands, USA and South Africa. We are also developing a new and sophisticated destination management system and website, as well as improving social media channels to raise the profile of Lesotho to the international and domestic markets.

Technical Assistance to the ESRT Capacity Development Programme

Vietnam Tourism Statistics System
Market research Tourism statistics

Provided technical assistance to the VNTA for the development of market research to improve the competitiveness of the tourism sector in Vietnam. Included the design of a national tourism database for tracking and informing on tourism development.

Tourism Satellite Account in Seychelles

Seychelles Tourism Statistics Satellite Account
Tourism statistics

Assessment of the system of tourism statistics, and development of an airport exit survey and cruise visitor survey, leading to the development of a tourism satellite account.

"Acorn’s in-depth research into niche market demand for cultural tourism, wildlife and birding provided excellent recommendations on how to develop products and market services to European consumers. Their work has been invaluable for Mongolian tour operators and local community projects.”


Gantemur Damba

Director, Mongolia Sustainable Tourism Development Centre

“Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand. The service was efficient, timely and the final report presented in a very useable format. I would certainly recommend them and happily use Acorn again.”

Joanna Walding

Country Manager, UK & Ireland, Aruba Tourism Authority

"Acorn were able to respond quickly to our request for a visitor survey and the collection of other tourism statistics to enable us to better understand the performance of the visitor economy. Subsequently, this has helped with strategic planning and marketing in the area.”