Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 283

, currently showing 1 to 20.

  1. Address

    United Kingdom, Scottish Association of Marine Science

    Telephone

    21000

    Scottish Association of Marine Science,

    Market research, through interviews with visitors using conjoint analysis, to assess the impact of visitor behaviour depending on different environmental, economic and wildlife scenarios in Scotland, Cornwall, Devon and Yorkshire.

  2. Address

    Falkland Islands, Falkland Islands Tourist Board, Falkland Islands Development Corporation

    Telephone

    8000

    Falkland Islands Tourist Board, Falkland Islands Development Corporation,

    Whilst only 10% of the Falklands population live outside of the capital, Stanley, (anywhere outside of Stanley is known as "camp") leisure tourists spend over 80% of their time in camp. This study assessed the value of tourism to the camp economy.

  3. Address

    Falkland Islands, Falkland Islands Government

    Telephone

    10000

    Falkland Islands Government,

    Evaluation of rural tourism and self-catering accommodation market trends, appraisal of supply and demand for accommodation on Saunders Island in the Falklands, and an assessment of the business viability for a new self-catering accommodation…

  4. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    12000

    Falkland Islands Tourist Board,

    Assistance to the Falkland Islands Tourist Board providing regular updates on the likely impact of the COVID-19 pandemic, and development of a scenario model to project visitor numbers and expenditure over a 12-month period depending on a range of…

  5. Address

    Mongolia, CBI, Netherlands Enterprise Agency

    Telephone

    20000

    CBI, Netherlands Enterprise Agency,

    The Minister needed advice on how Mongolia’s cultural tourism offer could meet internationally sustainable tourism guidelines and benefit remote and rural communities. We identified products to attract visitors from France, Germany, Japan, Russia…

  6. Address

    Private Client

    Telephone

    2500

    Private Client,

    Market research was required to support the development of a wellness and glamping business in the south east region of the UK.

  7. Address

    Henfield, West Sussex, United Kingdom, Sussex Wildlife Trust

    Telephone

    10000

    Sussex Wildlife Trust,

    The Sussex Wildlife Trust’s Countryside Centre, located in Woods Mill, is a Grade 2 listed watermill and was no longer fit for purpose. The study identified sustainable uses that would contribute to the Trust’s charitable objectives.

  8. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report on Religious and Pilgrimage Tourism that looks at the history of religious tourism, size and characteristics of the market, the major destinations worldwide and profiles leading tour operators.

  9. Address

    Kent, United Kingdom, Visit Kent, Kent County Council, EU Interreg IVa Two Seas

    Telephone

    35000

    Visit Kent, Kent County Council, EU Interreg IVa Two Seas,

    An audit and analysis of the signage and potential development assets along the Kent coast which highlighted how the visitor experience could be enhanced by improved signage and product development opportunities identified for the private sector.

  10. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    18000

    Falkland Islands Tourist Board,

    Designed and implemented an ongoing domestic tourism survey for the Falkland Islands. The survey is carried out quarterly capturing data via a telephone interview. Data includes visitor and trip characteristics, including expenditure.

  11. Address

    Haywards Heath, United Kingdom, Borde Hill Gardens

    Telephone

    3000

    Borde Hill Gardens,

    Borde Hill is a stunningly beautiful and botanically rich heritage garden, set within over 200 acres of traditional parkland. The owners of Borde Hill engaged Acorn to work on an audience development plan for the estate, to broaden its appeal and…

  12. Address

    City of London, United Kingdom, City of London Corporation

    Telephone

    5000

    City of London Corporation,

    The City of London Corporation is the governing body of the Square Mile in London with the task of developing and promoting the area to visitors. To assist with planning, marketing and monitoring tourism they contracted Acorn T-Stats in 2013 to…

  13. Address

    Tanzania, Zanzibar Association of Tourism Investors, IFC

    Telephone

    32000

    Zanzibar Association of Tourism Investors, IFC,

    Strategic plan for the development of tourism in Zanzibar that would assist it to overcome three critical barriers: the supply of goods - in particular foods, training and education, and improvement in services and utilities.

  14. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report on International Rail Packages that profiles the leading rail package operators, their trains and journeys; how the product is marketed and sold; who the rail consumer is, and what the future holds for the sector.

  15. Address

    Saint Vincent and the Grenadines, Ministry of Tourism, Caribbean Development Bank

    Telephone

    75000

    Ministry of Tourism, Caribbean Development Bank,

    An extensive tourism statistics study for St. Vincent that included the design and implementation of a system of tourism statistics, including an air visitor survey, cruise and yacht visitor survey, accommodation survey, and attractions survey.

  16. Address

    East Sussex, United Kingdom, National Trust

    Telephone

    20000

    National Trust,

    The National Trust required interpretation and development options for nine properties in the historic town of Winchelsea. Acorn, with associates PLB and Roger Joyce Architects, identified a range of options for each site and assessed their…

  17. Address

    Kent, United Kingdom, Shepway District Council

    Telephone

    15000

    Shepway District Council,

    The Destination Management Plan for Shepway is based on extensive stakeholder consultation and shared responsibility. It provides a short, medium and long-term Action Plan to take forward the tourism sector to maximise economic growth.

  18. Address

    Albania, UNDP

    Telephone

    25000

    UNDP,

    This project was commissioned to put in place a system for the collection of monthly accommodation statistics to measure the performance of the accommodation sector, the collection of visitor-related data to better understand tourists travelling to…

  19. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A practical business guide aimed at supporting local tour operators and SMEs looking to enter the European tourism market for nature and ecotourism.

  20. Address

    Sierra Leone, Sierra Leone Economic Diversification Project, World Bank and Ministry of Trade

    Telephone

    225000

    Sierra Leone Economic Diversification Project, World Bank and Ministry of Trade,

    Acorn Tourism, along with joint venture partners, The Journey Tourism Consulting and Management, were commissioned to provide Sierra Leone’s National Tourist Board with an international Marketing and Rebranding Strategy, funded by the Government of…

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

Sustainable tourism - Leave No Trace

Sustainability is the key to a positive future for tourism

Embedding sustainable practices into all aspects of a tourism business has become more common these days.  It is widely understood that sustainability is key to minimise the negative impacts (such as over tourism, exploitation of children and wild animals, inauthentic tourism activities and poorly paid seasonal jobs) and maximise the positive impacts (such as promoting cultural heritage, job creation for economic independence, protection of wildlife species and habitats, job creation, community-led tourism).

A digital world

Digital Transformation in the Tourism Sector

Digitalisation has transformed the way companies do business.  In the tourism industry, purchasing flights online and booking hotel rooms on the Internet marked the early days of digital transformation in the sector.  

Caribbean island, blue tourism

Three unique challenges to sustainable tourism in islands

Blue tourism is a term used to describe Coastal and Maritime tourism. The sector has become an increasing source of income for destinations with attractive coastlines thanks to the development of multiple tourism activities such as cruise tourism, boating, watersports, scuba diving, marine life observation, fishing and recreational use of beaches. However, these activities often put a lot of pressure on local ecosystems and tend to damage the destinations’ environmental assets, which, very often are what visitors are attracted to in the destination. Sustainable development of these blue tourism destinations is therefore becoming critical to avoid altering their natural resources to a point of no return. 

Resident Visitor Survey for destination sustainable development.

The one stakeholder NOT to forget…!

Sustainable tourism encompasses much more than solely protecting the environment in the destination, even though that is essential of course. A sustainable destination must be one that cares for its wildlife and landscapes, but also one that cares for its inhabitants! When thinking about tourism, one often thinks about visitors and the private tourism sector within the destination. But sometimes we forget the most important stakeholder: the local community, which is not always directly linked to the tourism sector.

Digital Nomad and Bleisure

Millennials and Gen Z Poised to Spearhead a Rise in Bleisure Travel after COVID-19

Before COVID-19, the ‘bleisure’ travel trend, defined as a mix of business and leisure travel, was taking off, driven by the Millennials (or Gen Y), a large, important travelling group.  Already keen travellers, Millennials are well known to be keen on experiential travel that offers an authentic insight into a destination, immersing themselves into new cultures and local lives. 

Street food cart

How Food Tourism is a Driver for Authentic Tourism Experiences

As food plays a central part in the lives of all people on the planet and local specialities are widely appreciated as an intrinsic feature of many cultures, it is now well understood that local cuisines play an important role in offering the visitor an authentic insight into the culture of a place.

Sustainable Wildlife Tourism

Sustainable Wildlife Tourism - Top Tips for creating unique trips

As local tour operators around the world eagerly anticipate being able to welcome tourists to visit their wildlife attractions once more, preparing their travel products for a ‘changed world’ provides multiple opportunities to add value and meet the needs of an increasingly discerning tourist. 

World Tourism Set Back 25 Years

World Tourism Set Back 25 Years

World tourist arrivals will grow by 65% to 666.6 million, up from 403.5 million in 2020 – that’s roughly the same number of tourists that travelled in 2000. 

News

News

October 2021

August 2021

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June 2021

May 2021

April 2021

January 2021

November 2020

October 2020

September 2020

August 2020

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June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk