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Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 250

, currently showing 1 to 20.

  1. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    18000

    Falkland Islands Tourist Board,

    The objective of this study was to undertake qualitative research in the form of focus groups to gain a better understanding of long-haul travellers and the types of holiday that they go on, how they choose a destination, plan and book their trips,…

  2. Address

    Republic of Ireland, Ministry of Agriculture, Ireland

    Telephone

    30000

    Ministry of Agriculture, Ireland,

    To help Ireland’s local producers access international visitor markets we partnered with TravelingSpoon.com to source and promote rural food hosts to share stories and their love of Irish culinary traditions, including oyster shacking and artisan…

  3. Address

    Spain, UNWTO

    Telephone

    18000

    UNWTO,

    The United Nations World Tourism Organization (UNWTO) commissioned the research and writing of a manual on Data Collection and Analysis for Tourism Management, Marketing and Planning. The manual explains the differences between the major data…

  4. Address

    Fiji, South Pacific Tourism Organisation

    Telephone

    42000

    South Pacific Tourism Organisation,

    Development of 22 niche segments to assist South Pacific countries to develop tourism in these markets. The segments included birdwatching, cultural heritage and historic tourism, cycling, diving, festival and sports events tourism, and fishing.

  5. Address

    Warwickshire, United Kingdom, Wellesbourne Parish Council

    Telephone

    20000

    Wellesbourne Parish Council,

    Acorn proposed developing this wheelwright and blacksmith yard into a working museum with a blacksmith employed to operate the site. These proposals helped Chedham’s Yard to win funding from the BBC’s Restoration Village in 2006.

  6. Address

    Palestine, Palestine Ministry of Tourism, UNWTO, UNDP

    Telephone

    36000

    Palestine Ministry of Tourism, UNWTO, UNDP,

    Study to establish a set of statistical guidelines for Palestine, develop an information system for planning and marketing purposes, and undertake formal and on-the-job training to staff in the Ministry of Tourism and Antiquities.

  7. Address

    County Durham, United Kingdom, Visit County Durham

    Telephone

    4000

    Visit County Durham,

    Visit County Durham is the destination management organisation for Durham coordinating the promotion of the county nationally and internationally. In 2015 Visit County Durham contracted Acorn T-Stats to implement our online tourism statistics…

  8. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    18000

    Falkland Islands Tourist Board,

    Design, development and implementation of a green tourism scheme for accommodation establishments in the Falkland Islands. This raised environmental awareness amongst operators and visitors, and improved energy and waste practices.

  9. Address

    Kent, United Kingdom, Mid-Kent Downs AONB Unit

    Telephone

    12000

    Mid-Kent Downs AONB Unit,

    Visitor survey to determine the future potential of sustainable tourism in the Downs and identify how more visitors could be attracted to visit the Mid-Kent Downs in a responsible way, such as by walking and cycling.

  10. Address

    Germany, German National Tourist Office

    Telephone

    7500

    German National Tourist Office,

    The German National Tourist Office in the UK commissioned a benchmarking study on the impact of social media Influencers and OTAs and their relationships with national tourist boards.

  11. Address

    Zimbabwe, UNWTO

    Telephone

    30000

    UNWTO,

    The United Nations World Tourism Organization (UNWTO) commissioned five three-day tourism statistics seminars across Africa over a period of 10 years. These were held in Harare, Zimbabwe; Tripoli, Libya; Bagamoyo, Tanzania; Addis Ababa, Ethiopia,…

  12. Address

    Africa, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report that looks at the major Safari destinations in Africa, examines the specifics of different types of safari, activities twinned with safaris, who goes on safari and profiles of the leading tour operators in the market.

  13. Address

    St. Helena, Enterprise St. Helena

    Telephone

    22000

    Enterprise St. Helena,

    Review of the marketing activities and action plans for the marketing and promotion of the Island of St. Helena. An assessment of their effectiveness was made through an online survey of UK long haul travellers and interviews with tour operators.

  14. Address

    Kent, United Kingdom, Thanet District Council, EU Interreg IVa

    Telephone

    40000

    Thanet District Council, EU Interreg IVa,

    Thanet's 17 beaches are its greatest tourist asset. This strategic action plan produced a master plan for each beach, identifying improvements to the visitor experience, locations for new beachside visitor accommodation and appropriate management…

  15. Address

    Cotswolds, United Kingdom, Cotswolds Tourism

    Telephone

    3000

    Cotswolds Tourism,

    The Cotswolds covers a huge area of almost 800 square miles in central England. To assist with monitoring and managing the sector, Cotswolds Tourism contracted Acorn T-Stats in 2011 to implement our online tourism statistics tracking system for the…

  16. Address

    East Sussex, United Kingdom, Private Client

    Telephone

    5000

    Private Client,

    Evaluation of rural tourism and self-catering accommodation market trends, appraisal of supply and demand for accommodation in the area, and assessment of the business viability for a self-catering accommodation operation.

  17. Address

    Tanzania, Tanzania Association of Tour Operators

    Telephone

    24000

    Tanzania Association of Tour Operators,

    Market research study to assist Tanzania with its growth strategy which aimed to double tourist arrivals by 2012. The study also identified market segments into which Tanzania could diversify, as well as targeting new source markets to attract,…

  18. Address

    Borough of Camden, United Kingdom, London Borough of Camden

    Telephone

    12000

    London Borough of Camden,

    Study to investigate potential opportunities that Camden could pursue during the period prior to and during the 2012 Olympic Games in London, identifying key strategic opportunities relating to 2012 that would have an impact on promoting Camden.

  19. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report on Religious and Pilgrimage Tourism that looks at the history of religious tourism, size and characteristics of the market, the major destinations worldwide and profiles leading tour operators.

  20. Address

    Fiji, South Pacific Tourism Organisation

    Telephone

    130000

    South Pacific Tourism Organisation,

    21-month study looking in detail at the systems of tourism statistics in 15 P-ACP Pacific countries, making recommendations and implementing improvements, developing a regional online tourism statistics database for the Pacific, and training.

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020

"Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand.  The service was efficient, timely and the final report presented in a very useable format.  I would certainly recommend them and happily use Acorn again."

Joanna Walding
Country Manager, UK & Ireland, Aruba Tourism Authority
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Blogs

India Outbound Indian backpacker

Why Invest in India?

Reasons to invest in India's rapidly growing outbound markets.

News

News

October 2020

September 2020

August 2020

July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk