Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do


  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:


  1. Successfully completed
  2. Enjoyed working with
  3. Delivered projects in
  4. Served the sector for

Where We Work

Number of results: 270

, currently showing 1 to 20.

  1. Address

    Worldwide, Mintel




    Specialist niche market report that looks at Mega Events and their legacies with detailed case studies of recent, major events, what their impacts are and how the concept of a legacy was born with a specific focus on tourism.

  2. Address

    Cumbria, United Kingdom, Cumbria Tourism



    Cumbria Tourism,

    Cumbria Tourism’s mission is to create a world class visitor experience through effective marketing and proactive sustainable tourism development. To assist with this, they contracted Acorn T-Stats in 2019 to implement our online tourism statistics…

  3. Address

    Jordan, USAID




    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals,…

  4. Address

    Africa, CBI, Netherlands Enterprise Agency



    CBI, Netherlands Enterprise Agency,

    Acorn is working with CBI Netherlands for three years to deliver market intelligence, product development and capacity building reports that connect tourism SMEs from developing countries to the European market.

  5. Address

    Worldwide, CBI, the Netherlands Enterprise Agency



    CBI, the Netherlands Enterprise Agency,

    A comprehensive market research study into the SAVE tourism market (Scientific, Academic, Volunteer, Educational) and how it is positioned within the broader global tourism industry.

  6. Address

    Borough of Richmond upon Thames, United Kingdom, London Borough of Richmond upon Thames, Visit Richmond



    London Borough of Richmond upon Thames, Visit Richmond,

    Study to provide up-to-date information on visitor and trip characteristics, and to determine the value of the visitor economy in the Borough of Richmond upon Thames. It also implemented an ongoing tracking system of the visitor economy so the…

  7. Address

    East Sussex, United Kingdom, High Weald AONB Joint Advisory Committee



    High Weald AONB Joint Advisory Committee,

    A review of tourism in the High Weald Area of Outstanding Natural Beauty was undertaken to inform managers, the Joint Advisory Committee, about how the area is used and enjoyed by visitors and how public understanding and enjoyment could be improved.

  8. Address

    Samoa, Samoa Tourism Authority, New Zealand Aid Programme (NZAP)



    Samoa Tourism Authority, New Zealand Aid Programme (NZAP),

    This two-part study was aimed at understanding inbound tourism, in particular the expenditure patterns of inbound visitors, and to develop an economic impact assessment model for all forms of tourism in Samoa.

  9. Address

    East Sussex, United Kingdom, Eastbourne Borough Council



    Eastbourne Borough Council,

    Robust evidence was needed to inform future planning policy and the Seafront Local Plan. Current and future demand for tourist accommodation was assessed to advise on development of new hotels, visitor accommodation and change of use applications.

  10. Address

    Palestine, Palestine Ministry of Tourism, UNWTO, UNDP



    Palestine Ministry of Tourism, UNWTO, UNDP,

    Study to establish a set of statistical guidelines for Palestine, develop an information system for planning and marketing purposes, and undertake formal and on-the-job training to staff in the Ministry of Tourism and Antiquities.

  11. Address

    Ethiopia, Ethiopian Tourism Organization, World Bank



    Ethiopian Tourism Organization, World Bank,

    Study to provide assistance to Ethiopia by evaluating the cultural and historic tourism product, generating markets and competing destinations. The study enabled Ethiopia to clearly target priority markets to make the most of its limited marketing…

  12. Address

    North West England, United Kingdom, North West Development Agency



    North West Development Agency,

    This study was commissioned by the North West Development Agency (NWDA) to review the data collection and processing procedures of tourism intelligence covering the areas of Cumbria, Cheshire, Lancashire, Manchester and Liverpool.

  13. Address

    Essex, United Kingdom, Visit Kent, Visit Essex



    Visit Kent, Visit Essex,

    Visit Kent and Visit Essex needed to determine the unique identity and core values of Medway and Southend. Working with our placemaking associates thinkingplace, extensive stakeholder engagement informed our place narrative and action plans.

  14. Address

    Fiji, South Pacific Tourism Organisation



    South Pacific Tourism Organisation,

    Acorn was contracted by the South Pacific Tourism Organisation (SPTO) to develop an online tourism statistics database to provide a pan-Pacific system of tourism data that would benefit all SPTO member countries, and assist the SPTO to track tourism…

  15. Address

    Namibia, Namibia Tourism Board



    Namibia Tourism Board,

    Design and implementation of a domestic tourism survey in Namibia to assess the scope and economic impact of domestic travel. Included design of the survey, interviewer training, pilot testing, tracking a 3,000 household survey, analysis and…

  16. Address

    Zambia, CBI, The Centre for the Promotion of Imports from Developing Countries, Netherlands



    CBI, The Centre for the Promotion of Imports from Developing Countries, Netherlands,

    Extensive research, stakeholder engagement and workshops, informed CBI about the opportunities to invest in an Export Coaching Programme to support a more competitive and sustainable tourism value chain in Zambia and increase SME exports to Europe.

  17. Address

    Oxfordshire, United Kingdom, Voyages to Antiquity



    Voyages to Antiquity,

    Study contracted by a specialist historical and archaeological focussed cruise operator, which was seeking to target their marketing activity more effectively, and needed to understand more about their customer base and prospects.

  18. Address

    Devon, United Kingdom, English Riviera Business Improvement District



    English Riviera Business Improvement District,

    The English Riviera BID Company Ltd oversees the delivery of a five year business plan, which focuses on driving up year-round footfall and occupancy in the Torbay area. In 2018 they contracted Acorn T-Stats to implement our online tourism…

  19. Address

    Kensington, United Kingdom, Royal Borough of Kensington and Chelsea



    Royal Borough of Kensington and Chelsea,

    The aim of this study was to provide up-to-date information on the importance of the visitor economy and to ensure that future policy decisions incorporated a detailed understanding of the benefits and potential conflicts that large numbers of…

  20. Address

    Africa, Mintel




    Specialist niche market report on Volunteering in sub-Saharan Africa, providing a market profile of volunteering tourism, the most common destinations and volunteering experiences, and summarises a range of tour operator profiles and business models.

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Featured Projects


  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Street food cart

How Food Tourism is a Driver for Authentic Tourism Experiences

As food plays a central part in the lives of all people on the planet and local specialities are widely appreciated as an intrinsic feature of many cultures, it is now well understood that local cuisines play an important role in offering the visitor an authentic insight into the culture of a place.

Sustainable Wildlife Tourism

Sustainable Wildlife Tourism - Top Tips for creating unique trips

As local tour operators around the world eagerly anticipate being able to welcome tourists to visit their wildlife attractions once more, preparing their travel products for a ‘changed world’ provides multiple opportunities to add value and meet the needs of an increasingly discerning tourist. 

World Tourism Set Back 25 Years

World Tourism Set Back 25 Years

World tourist arrivals will grow by 65% to 666.6 million, up from 403.5 million in 2020 – that’s roughly the same number of tourists that travelled in 2000. 

Elephant riding

Working to Improve the Welfare of Animals in Tourism

One of the main issues the wildlife tourism industry faces is the welfare of animals in captive wildlife attractions and it is an issue that Europeans have become increasingly sensitive to. 



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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970