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Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do


  1. Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:


  1. Successfully completed
  2. Enjoyed working with
  3. Delivered projects in
  4. Served the sector for

Where We Work

Number of results: 246

, currently showing 1 to 20.

  1. Address

    Tanzania, Tanzania National Bureau of Statistics



    Tanzania National Bureau of Statistics,

    Development of a tourism satellite account for Tanzania. The account was based on existing data, and therefore the identification of data limitations was a key part of the study so that the system of statistics could be improved for future…

  2. Address

    Sussex, United Kingdom, Tate’s of Sussex



    Tate’s of Sussex,

    The South Downs Heritage Centre applied for planning permission for an education barn and nine eco-lodges. Acorn undertook an assessment of the need and demand for the South Downs Rural Crafts and Heritage Centre and full planning permission was…

  3. Address

    Mid Sussex, United Kingdom, Haywards Heath Town Council



    Haywards Heath Town Council,

    Acorn collaborated with environmental planners to research community needs, accessibility and the infrastructure required to inform the design of a master plan for a country park in mid-Sussex, to be located adjacent to a new housing development.

  4. Address

    Falkland Islands, Falkland Islands Tourist Board



    Falkland Islands Tourist Board,

    Design, development and implementation of a green tourism scheme for accommodation establishments in the Falkland Islands. This raised environmental awareness amongst operators and visitors, and improved energy and waste practices.

  5. Address

    Kensington, United Kingdom, Royal Borough of Kensington and Chelsea



    Royal Borough of Kensington and Chelsea,

    The aim of this study was to provide up-to-date information on the importance of the visitor economy and to ensure that future policy decisions incorporated a detailed understanding of the benefits and potential conflicts that large numbers of…

  6. Address

    Eritrea, Ministry of Tourism, UNWTO, UNDP



    Ministry of Tourism, UNWTO, UNDP,

    As part of a Tourism Master Plan for Eritrea, Acorn developed a system of tourism statistics to enable the Ministry of Tourism to collect, process, analyse and disseminate tourism data and intelligence related to the sector.

  7. Address

    Worldwide, Mintel




    Specialist niche market report on International Rail Packages that profiles the leading rail package operators, their trains and journeys; how the product is marketed and sold; who the rail consumer is, and what the future holds for the sector.

  8. Address

    Fiji, South Pacific Tourism Organisation



    South Pacific Tourism Organisation,

    Development of 22 niche segments to assist South Pacific countries to develop tourism in these markets. The segments included birdwatching, cultural heritage and historic tourism, cycling, diving, festival and sports events tourism, and fishing.

  9. Address

    Africa, CBI, Netherlands Enterprise Agency



    CBI, Netherlands Enterprise Agency,

    Acorn is working with CBI Netherlands for three years to deliver market intelligence, product development and capacity building reports that connect tourism SMEs from developing countries to the European market.

  10. Address

    Cumbria, United Kingdom, Cumbria Tourism



    Cumbria Tourism,

    Cumbria Tourism’s mission is to create a world class visitor experience through effective marketing and proactive sustainable tourism development. To assist with this, they contracted Acorn T-Stats in 2019 to implement our online tourism statistics…

  11. Address

    Botswana, Department of Tourism, UNWTO, UNDP



    Department of Tourism, UNWTO, UNDP,

    This one-year project focused on strengthening the Research and Statistics Unit by setting up a system of tourism statistics and developing a comprehensive tourism statistics database to formalise the storage, processing and retrieval of data.

  12. Address

    East Sussex, United Kingdom, Ashdown Forest Conservators



    Ashdown Forest Conservators,

    Workable options for improving the Visitor Centre had to consider tight planning restrictions, limited budgets and the potential to move sites. Acorn’s Business Plan delivered pragmatic options that were acted upon by the Project Development…

  13. Address

    Falkland Islands, Falkland Islands Government



    Falkland Islands Government,

    Evaluation of rural tourism and self-catering accommodation market trends, appraisal of supply and demand for accommodation on Saunders Island in the Falklands, and an assessment of the business viability for a new self-catering accommodation…

  14. Address

    Namibia, Namibia Tourism Board



    Namibia Tourism Board,

    Survey of the UK market, assessing perceptions and potential demand for Namibia, as well as trends related to long haul travel. The survey also profiled consumers who had travelled to Africa in the previous two years or had an interest in doing so.

  15. Address

    Albania, SNV Netherlands Development Organisation, UNWTO



    SNV Netherlands Development Organisation, UNWTO,

    Design and implementation of a visitor survey and accommodation occupancy survey for the Korça region. This data was used to better understand tourism in the region as well as make an estimate of the economic significance of tourism.

  16. Address

    Namibia, Ministry of Environment and Tourism, UNWTO, UNDP



    Ministry of Environment and Tourism, UNWTO, UNDP,

    This project was commissioned to review the national tourism information system and system of tourism statistics, and make relevant recommendations and project proposals in order to strengthen the operational capacity of the Ministry of Environment…

  17. Address

    Europe, Mintel




    Niche market report covering European Rail Tourism that looks at the major European tourist trains and journeys that travel both in-country and internationally, explores rail pass options and the Railway Tourist, including the future for the sector.

  18. Address

    Ryedale, United Kingdom, Ryedale District Council



    Ryedale District Council,

    Study to identify outdoor adventure sports that could be developed in Ryedale, North Yorkshire. These included coastal sports, mountain biking, rock climbing, caving and air sports.

  19. Address

    Namibia, Millennium Challenge Corporation



    Millennium Challenge Corporation,

    Development of a project tracking tool for the Millennium Challenge Account team in Namibia to determine the impact of their various tourism sector projects on visitor arrivals and activities in the country.

  20. Address

    Worldwide, Mintel



    Mintel ,

    Specialist niche market report on wine tourism around the world that examines the state of the global wine market and how wine tourism has become a key component of the industry as wineries strive to diversify beyond production.

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Featured Projects


  1. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
  3. Kayaking and other outdoor activities were part of this business plan for planning application for an estate in Surrey
    This private estate needed initial feasibility and planning advice to restore a 100-acre site with sand pit and lakes to create a viable water-based natural attraction, which opened to the public in 2018.
    1. 1 Mar 20161 Feb 2017
    2. 1 Jan 202031 Dec 2020
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
  5. Senegal
    Assessment of the current demand for tourism in Senegal, creating a detailed profile of existing and potential visitors to the country. Using this data, the study developed a long list of potential investment projects to satisfy the expected demand over the next 10 years.
    1. 1 Feb 20191 Aug 2019
    2. 1 Jan 202031 Dec 2020
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020

"Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand.  The service was efficient, timely and the final report presented in a very useable format.  I would certainly recommend them and happily use Acorn again."

Joanna Walding
Country Manager, UK & Ireland, Aruba Tourism Authority
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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970