Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 270

, currently showing 1 to 20.

  1. Address

    Lesotho, Lesotho Tourism Development Corporation, World Bank

    Telephone

    22000

    Lesotho Tourism Development Corporation, World Bank,

    The purpose of this study was to establish the tourism products that Lesotho had to offer, in particular for the cultural and activity tourism markets, and identify ways of targeting and marketing to domestic, South African and international…

  2. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report that examines the market for Gap Year travel covering market influences, profile and segmentation, which tour operators support the market, and what the outlook for the industry looks like.

  3. Address

    Pebsham, United Kingdom, East Sussex County Council, Hastings Borough Council, Rother District Council

    Telephone

    20000

    East Sussex County Council, Hastings Borough Council, Rother District Council,

    In-depth analysis of 15 recreational markets identified that a multi-sport activity centre with international standard BMX and skateboarding facilities at this country park outside Hastings would appeal to both young local residents and…

  4. Address

    Mid Sussex, United Kingdom, Haywards Heath Town Council

    Telephone

    7000

    Haywards Heath Town Council,

    Acorn collaborated with environmental planners to research community needs, accessibility and the infrastructure required to inform the design of a master plan for a country park in mid-Sussex, to be located adjacent to a new housing development.

  5. Address

    East Sussex, United Kingdom, Hastings Borough Council, Seaspace

    Telephone

    66000

    Hastings Borough Council, Seaspace,

    The Stade is considered to be one of Hastings’ key heritage attractions, being characterised by a beach-launched fishing fleet and black timber net huts. The aim of this study was to create a cluster of attractions that would provide a critical…

  6. Address

    Tanzania, Zanzibar Association of Tourism Investors, IFC

    Telephone

    32000

    Zanzibar Association of Tourism Investors, IFC,

    Strategic plan for the development of tourism in Zanzibar that would assist it to overcome three critical barriers: the supply of goods - in particular foods, training and education, and improvement in services and utilities.

  7. Address

    Surrey, United Kingdom, National Trust

    Telephone

    15000

    National Trust,

    Acorn provided market-led options for the development of the house at Leith Hill, a National Trust estate in Surrey, as part of a Conservation Management Plan led by associates ACTA.

  8. Address

    East Sussex, United Kingdom, Hastings Borough Council

    Telephone

    15000

    Hastings Borough Council,

    This project required the preparation of a Destination Management Strategy and plan for Living, Learning and Business Investment in the Hastings-Bexhill Urban Area, to complement the recently published 1066 Country Destination Management Strategy.

  9. Address

    India, Punjab Department of Tourism, UNWTO

    Telephone

    66000

    Punjab Department of Tourism, UNWTO,

    The principal aim of this project was to assess the system of tourism statistics in Punjab, and make recommendations on how it should be improved. The project also looked into the potential development of a tourism statistics database.

  10. Address

    London, United Kingdom, London Borough of Camden

    Telephone

    2000

    London Borough of Camden,

    Camden needed to know what tourism, arts and creative industry data sources were available for London and the Borough and how they could most effectively improve these resources or commission new research.

  11. Address

    East Staffordshire, United Kingdom, East Staffordshire Borough Council

    Telephone

    42000

    East Staffordshire Borough Council,

    This feasibility study was commissioned to identify the potential of a gravel pit site as a tourism and leisure destination to provide recreation facilities for local and sub-regional visitors. It also required the design and costing of realistic…

  12. Address

    Wales, United Kingdom, Pembroke Dock Tourism and Heritage Group and Town Team

    Telephone

    10000

    Pembroke Dock Tourism and Heritage Group and Town Team,

    Community consultation, market analysis, options appraisal to inform a business plan for social enterprises to stimulate tourism in Pembroke Dock, south Wales.

  13. Address

    Albania, UNDP

    Telephone

    25000

    UNDP,

    This project was commissioned to put in place a system for the collection of monthly accommodation statistics to measure the performance of the accommodation sector, the collection of visitor-related data to better understand tourists travelling to…

  14. Address

    Hastings, East Sussex, United Kingdom, Hastings Borough Council

    Telephone

    10000

    Hastings Borough Council,

    A feasibility study for a modern interpretive education centre based in Hastings Country Park that would serve both visitors and local residents and generate revenue streams through franchising various services.

  15. Address

    Lesotho, Lesotho Tourism Development Corporation, African Development Bank

    Telephone

    120000

    Lesotho Tourism Development Corporation, African Development Bank,

    Development of guides for the public and private sectors to help them sell Lesotho to five key overseas markets: UK, Germany, Netherlands, USA and South Africa. Also installed a new and sophisticated destination management system and website, as…

  16. Address

    London, United Kingdom, City of London Corporation

    Telephone

    7500

    City of London Corporation,

    Assessment of the economic impact of the Sculpture in the City projects, including an estimate of visitor numbers, and evaluation of the impact, in terms of expenditure, on the City economy that the sculpture park generated.

  17. Address

    Isle of Man, United Kingdom, Isle of Man Goverment

    Telephone

    5000

    Isle of Man Goverment,

    Visit Isle of Man is the Destination Management Organisation for the Isle of Man, a popular holiday and business destination located almost equidistant between Great Britain and Northern Ireland. Visit Isle of Man contracted Acorn T-Stats in 2015…

  18. Address

    Namibia, Namibia Tourism Board

    Telephone

    180000

    Namibia Tourism Board,

    Design and implementation of a domestic tourism survey in Namibia to assess the scope and economic impact of domestic travel. Included design of the survey, interviewer training, pilot testing, tracking a 3,000 household survey, analysis and…

  19. Address

    City and County of Swansea, United Kingdom, Skyline Luge

    Telephone

    12000

    Skyline Luge,

    Market and feasibility assessment of a luge, zipwire and restaurant leisure development in Swansea. Included a demand assessment, survey of local residents, assessment of local attractions and accommodation, and current trends in visitor…

  20. Address

    Northumberland, United Kingdon, NewcastleGateshead Initiative

    Telephone

    5000

    NewcastleGateshead Initiative,

    Newcastle Gateshead Initiative contracted Acorn T-Stats in 2011 to implement our online tourism statistics tracking system for the area, and were one of the first destinations to implement and help pioneer the system.

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

Sustainable Wildlife Tourism

Sustainable Wildlife Tourism - Top Tips for creating unique trips

As local tour operators around the world eagerly anticipate being able to welcome tourists to visit their wildlife attractions once more, preparing their travel products for a ‘changed world’ provides multiple opportunities to add value and meet the needs of an increasingly discerning tourist. 

World Tourism Set Back 25 Years

World Tourism Set Back 25 Years

World tourist arrivals will grow by 65% to 666.6 million, up from 403.5 million in 2020 – that’s roughly the same number of tourists that travelled in 2000. 

Elephant riding

Working to Improve the Welfare of Animals in Tourism

One of the main issues the wildlife tourism industry faces is the welfare of animals in captive wildlife attractions and it is an issue that Europeans have become increasingly sensitive to. 

India Outbound Indian backpacker

Why Invest in India?

Reasons to invest in India's rapidly growing outbound markets.

News

News

January 2021

November 2020

October 2020

September 2020

August 2020

July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk