Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 263

, currently showing 1 to 20.

  1. Address

    Syrian Arab Rebublic, Ministry of Tourism, UNWTO

    Telephone

    15000

    Ministry of Tourism, UNWTO,

    Review of the system of tourism statistics in Syria, with recommendations for improvements to broaden the scope and timeliness of data collection and dissemination, and establish a computerised tourism statistics database.

  2. Address

    Saudi Arabia, Saudi Arabia Ministry of Tourism

    Telephone

    32000

    Saudi Arabia Ministry of Tourism,

    The 13 provinces of Saudi Arabia were surveyed by AC Nielsen to determine domestic visitor and trip characteristics. Acorn was subsequently commissioned to develop outline action plans for product development and marketing to boost domestic tourism…

  3. Address

    Italy, Private Client

    Telephone

    45000

    Private Client,

    Feasibility study for the development of three new resorts in southern Italy. Research was undertaken into the Italian domestic holiday market, key international markets, as well as potential competitors in the area.

  4. Address

    Vietnam, UNWTO, UNDP, Ministry of Tourism

    Telephone

    230000

    UNWTO, UNDP, Ministry of Tourism,

    Development of a system of tourism statistics for Vietnam to enable the commencement of a range of data collection, including an air visitor survey, domestic tourism survey, accommodation occupancy survey, and tourism sector supply surveys.

  5. Address

    Africa, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report on Volunteering in sub-Saharan Africa, providing a market profile of volunteering tourism, the most common destinations and volunteering experiences, and summarises a range of tour operator profiles and business models.

  6. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A comprehensive study about Sun and Beach Tourism in developing countries was required to support SME’s to prepare their tourism product for the European market.

  7. Address

    Tuvalu, South Pacific Tourism Organisation

    Telephone

    35000

    South Pacific Tourism Organisation,

    Study commissioned by the South Pacific Tourism Organisation to undertake visitor surveys in Tuvalu, the Marshall Islands and the Federated States of Micronesia, and compile comprehensive reports of the findings.

  8. Address

    Wealden, United Kingdom, Wealden District Council

    Telephone

    18655

    Wealden District Council ,

    A robust analysis of Wealden’s visitor economy was undertaken to inform the next tourism strategy and marketing action plan. It was clear that increased business engagement was a priority to ensure a collaborative approach to creating and delivering…

  9. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report on International Rail Packages that profiles the leading rail package operators, their trains and journeys; how the product is marketed and sold; who the rail consumer is, and what the future holds for the sector.

  10. Address

    East Sussex, United Kingdom, Eastbourne Borough Council

    Telephone

    15000

    Eastbourne Borough Council,

    Robust evidence was needed to inform future planning policy and the Seafront Local Plan. Current and future demand for tourist accommodation was assessed to advise on development of new hotels, visitor accommodation and change of use applications.

  11. Address

    St. Helena, St. Helena Tourism

    Telephone

    12000

    St. Helena Tourism,

    With the opening of the first ever air link to St. Helena, Acorn was commissioned to establish air and cruise visitor surveys in St Helena, train interviewers to collect the data, then transmit it to our offices for analysis and quarterly reporting.

  12. Address

    Henfield, West Sussex, United Kingdom, Sussex Wildlife Trust

    Telephone

    10000

    Sussex Wildlife Trust,

    To deliver a high-quality programme of education and outreach work, the Sussex Wildlife Trust needed a purpose-built education facility. Our feasibility assessment and business plan established the financial implications of a new centre.

  13. Address

    London, United Kingdom, London Wildlife Trust, Thames Water

    Telephone

    35000

    London Wildlife Trust, Thames Water,

    This award-winning Masterplan and Business Plan for the development of a visitor facility at the Woodberry Wetlands, was part of a major regeneration scheme in Hackney and supported a successful Heritage Lottery Fund bid.

  14. Address

    Belgium, European Union

    Telephone

    10000

    European Union,

    This policy paper study for the European Union examined exchange rate changes between the euro and five other key currencies: the US dollar, Japanese yen, Chinese yuan, Russian rouble, and British pound, over a five year period and their impacts on…

  15. Address

    Cumbria, United Kingdom, Cumbria Tourism

    Telephone

    5000

    Cumbria Tourism,

    Cumbria Tourism’s mission is to create a world class visitor experience through effective marketing and proactive sustainable tourism development. To assist with this, they contracted Acorn T-Stats in 2019 to implement our online tourism statistics…

  16. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    6000

    Falkland Islands Tourist Board,

    Survey to gain insight into the users of the Falkland Islands Tourist Board website, and to gauge their levels of satisfaction with regards to the information it provided, its layout, ease of use, content, and usefulness providing information for…

  17. Address

    Tristan da Cunha, South Atlantic Environmental Research Institute

    Telephone

    12000

    South Atlantic Environmental Research Institute,

    Study to assess the potential for land and ocean-based tourism on Tristan da Cunha in the South Atlantic, and compile a broad-brush strategy for developing the sector in a realistic and sustainable way.

  18. Address

    East Sussex, United Kingdom, Rother District Council

    Telephone

    10000

    Rother District Council,

    Study to produce three itineraries, one each for Burwash, Pevensey and Rye in East Sussex aimed at encouraging both residents and visitors to enjoy sustainable activities in these areas, particularly for walking, cycling and horse riding.

  19. Address

    North London, United Kingdom, London Borough of Camden

    Telephone

    18000

    London Borough of Camden,

    Study to provide up-to-date information on the importance of visitors to Camden, and to ensure that future policy decisions incorporated a detailed understanding of the benefits and potential conflicts that large numbers of visitors bring to the…

  20. Address

    Fiji, South Pacific Tourism Organisation

    Telephone

    42000

    South Pacific Tourism Organisation,

    Development of 22 niche segments to assist South Pacific countries to develop tourism in these markets. The segments included birdwatching, cultural heritage and historic tourism, cycling, diving, festival and sports events tourism, and fishing.

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

India Outbound Indian backpacker

Why Invest in India?

Reasons to invest in India's rapidly growing outbound markets.

News

News

November 2020

October 2020

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July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk