Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 270

, currently showing 41 to 60.

  1. Address

    Kuwait, Ministry of Commerce and Industry

    Telephone

    240000

    Ministry of Commerce and Industry,

    Study for the development and implementation of a system of tourism statistics in Kuwait, and the design and programming of an online database system for the collection, organisation and dissemination of the data.

  2. Address

    East Sussex, United Kingdom, High Weald AONB Joint Advisory Committee

    Telephone

    5000

    High Weald AONB Joint Advisory Committee,

    A review of tourism in the High Weald Area of Outstanding Natural Beauty was undertaken to inform managers, the Joint Advisory Committee, about how the area is used and enjoyed by visitors and how public understanding and enjoyment could be improved.

  3. Address

    Aruba, Aruba Tourism Authority

    Telephone

    40000

    Aruba Tourism Authority,

    We assessed potential demand for niche activities in Aruba including Adventure, Birding, Culinary, Nautical, Romance, Sport and Wellness and conducted stakeholder consultations to identify the products that could differentiate Aruba from its…

  4. Address

    Dominica, Grenada, Saint Lucia, St. Vincent and the Grenadines, World Bank

    Telephone

    140000

    World Bank,

    This project was designed to assist the development of a World Bank lending operation Unleashing the Blue Economy of the Eastern Caribbean (UBEEC) and also inform the OECS Regional Tourism Competitiveness Project (ORTCP) by identifying the key…

  5. Address

    Saint Lucia, Organisation of Eastern Caribbean States

    Telephone

    26000

    Organisation of Eastern Caribbean States,

    Study to determine the level of readiness to develop a first experimental TSA within the nine OECS member states. Research included an assessment of the system of tourism statistics and national accounts in each destination.

  6. Address

    North West England, United Kingdom, North West Development Agency

    Telephone

    48000

    North West Development Agency,

    This study was commissioned by the North West Development Agency (NWDA) to review the data collection and processing procedures of tourism intelligence covering the areas of Cumbria, Cheshire, Lancashire, Manchester and Liverpool.

  7. Address

    Fiji, South Pacific Tourism Organisation

    Telephone

    130000

    South Pacific Tourism Organisation,

    21-month study looking in detail at the systems of tourism statistics in 15 P-ACP Pacific countries, making recommendations and implementing improvements, developing a regional online tourism statistics database for the Pacific, and training.

  8. Address

    Northumberland, United Kingdon, NewcastleGateshead Initiative

    Telephone

    5000

    NewcastleGateshead Initiative,

    Newcastle Gateshead Initiative contracted Acorn T-Stats in 2011 to implement our online tourism statistics tracking system for the area, and were one of the first destinations to implement and help pioneer the system.

  9. Address

    Tunbridge Wells, United Kingdom, Tunbridge Wells Borough Council, Tunbridge Wells, Kent

    Telephone

    5000

    Tunbridge Wells Borough Council, Tunbridge Wells

    Short Description

    The 3-year Business Plan needed to address restructuring and funding constraints, while supporting local businesses, providing high quality service and increasing income. Relocation, proactive marketing, developing staff sales…

  10. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report on Wilderness Tourism that explores the wilderness tourism market, identifies the leading wilderness regions and profiles tourism activities commonly undertaken.

  11. Address

    London, United Kingdom, Hackney Council

    Telephone

    26500

    Hackney Council,

    Abney Park is one of London’s Magnificent Seven Cemeteries. Visitor surveys, stakeholder consultations and a competitor analysis, combined with an in-depth understanding of heritage of this unique woodland cemetery in Hackney, helped to identify…

  12. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    A comprehensive market research study into the SAVE tourism market (Scientific, Academic, Volunteer, Educational) and how it is positioned within the broader global tourism industry.

  13. Address

    Rwanda, Rwanda Development Board

    Telephone

    186000

    Rwanda Development Board,

    Study to develop a system of tourism statistics for Rwanda, including the implementation of a visitor exit survey, accommodation occupancy survey, and a process for the collection and compilation of visitor arrivals statistics. This led to the…

  14. Address

    Northumberland, United Kingdom, Mid-Tyne Community Trust

    Telephone

    15000

    Mid-Tyne Community Trust,

    The feasibility study and options appraisal for the sustainable re-use of three redundant cottages at Barrasford Quarry in Tynedale, identified long-term mixed use for tourism, educational and commercial potential to support running costs

  15. Address

    Fiji, South Pacific Tourism Organisation

    Telephone

    12000

    South Pacific Tourism Organisation,

    Acorn was contracted by the South Pacific Tourism Organisation (SPTO) to develop an online tourism statistics database to provide a pan-Pacific system of tourism data that would benefit all SPTO member countries, and assist the SPTO to track tourism…

  16. Address

    Hastings, East Sussex, United Kingdom, Hastings Borough Council

    Telephone

    10000

    Hastings Borough Council,

    A feasibility study for a modern interpretive education centre based in Hastings Country Park that would serve both visitors and local residents and generate revenue streams through franchising various services.

  17. Address

    Ethiopia, Great Ethiopian Run plc

    Telephone

    10000

    Great Ethiopian Run plc,

    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a…

  18. Address

    Namibia, Ministry of Environment and Tourism, UNWTO, UNDP

    Telephone

    12000

    Ministry of Environment and Tourism, UNWTO, UNDP,

    This project was commissioned to review the national tourism information system and system of tourism statistics, and make relevant recommendations and project proposals in order to strengthen the operational capacity of the Ministry of Environment…

  19. Address

    North London, United Kingdom, London Development Agency

    Telephone

    15000

    London Development Agency,

    Study to evaluate the business tourism product that existed across the four North London boroughs, and how it was being used. The London Development Agency required this information to determine whether the area should be developed further for…

  20. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report on Fishing Tourism that summarised the differing types of fishing; who goes fishing and where they fish; profiled the leading fishing tour operators and provided an analysis of the sector’s future.

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

Sustainable Wildlife Tourism

Sustainable Wildlife Tourism - Top Tips for creating unique trips

As local tour operators around the world eagerly anticipate being able to welcome tourists to visit their wildlife attractions once more, preparing their travel products for a ‘changed world’ provides multiple opportunities to add value and meet the needs of an increasingly discerning tourist. 

World Tourism Set Back 25 Years

World Tourism Set Back 25 Years

World tourist arrivals will grow by 65% to 666.6 million, up from 403.5 million in 2020 – that’s roughly the same number of tourists that travelled in 2000. 

Elephant riding

Working to Improve the Welfare of Animals in Tourism

One of the main issues the wildlife tourism industry faces is the welfare of animals in captive wildlife attractions and it is an issue that Europeans have become increasingly sensitive to. 

India Outbound Indian backpacker

Why Invest in India?

Reasons to invest in India's rapidly growing outbound markets.

News

News

January 2021

November 2020

October 2020

September 2020

August 2020

July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk