Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do


  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:


  1. Successfully completed
  2. Enjoyed working with
  3. Delivered projects in
  4. Served the sector for

Where We Work

Number of results: 283

, currently showing 41 to 60.

  1. Address

    Latvia, Ministry of Economics of the Republic of Latvia, European Union



    Ministry of Economics of the Republic of Latvia, European Union,

    Study to assess the existing collection and organisation of tourism information in Latvia, and propose a national system to provide all the regional tourism information offices with up-to-date information on the sector.

  2. Address

    St. Helena, St. Helena Tourism



    St. Helena Tourism,

    With the opening of the first ever air link to St. Helena, Acorn was commissioned to establish air and cruise visitor surveys in St Helena, train interviewers to collect the data, then transmit it to our offices for analysis and quarterly reporting.

  3. Address

    East Sussex, United Kingdom, Visit Eastbourne



    Visit Eastbourne,

    Visit Eastbourne is the destination management organisation for Eastbourne and the surrounding areas. Visit Eastbourne contracted Acorn T-Stats in 2019 to implement our online tourism statistics tracking system for the area, which also includes…

  4. Address

    France, La Direction du Tourisme



    La Direction du Tourisme,

    Acorn undertook the research in the UK to identify strengths and weaknesses of the public funding programme of tourist accommodation and to make comparisons between the UK and other European countries to identify good practice.

  5. Address

    Africa, Mintel




    Specialist niche market report on Volunteering in sub-Saharan Africa, providing a market profile of volunteering tourism, the most common destinations and volunteering experiences, and summarises a range of tour operator profiles and business models.

  6. Address

    Namibia, Ministry of Environment and Tourism, UNWTO, UNDP



    Ministry of Environment and Tourism, UNWTO, UNDP,

    This project was commissioned to review the national tourism information system and system of tourism statistics, and make relevant recommendations and project proposals in order to strengthen the operational capacity of the Ministry of Environment…

  7. Address

    Borough of Camden, United Kingdom, London Borough of Camden



    London Borough of Camden,

    Study commissioned by the London Borough of Camden to use existing local and regional data, in tandem with a survey of local businesses, to assess and estimate the net economic impact of the 2012 Olympic Games and forecast visitor demand in 2013.

  8. Address

    Namibia, Millennium Challenge Corporation



    Millennium Challenge Corporation,

    Development of a project tracking tool for the Millennium Challenge Account team in Namibia to determine the impact of their various tourism sector projects on visitor arrivals and activities in the country.

  9. Address

    Namibia, Millennium Challenge Corporation



    Millennium Challenge Corporation,

    Large sample tourism exit survey to provide detailed tourist profile and trip characteristics in Namibia. Interviews were carried out at land border posts and airports, using face-to-face interviews in eight different languages.

  10. Address

    Spain, UNWTO




    The United Nations World Tourism Organization (UNWTO) commissioned the research and writing of a manual on Data Collection and Analysis for Tourism Management, Marketing and Planning. The manual explains the differences between the major data…

  11. Address

    Tunbridge Wells, United Kingdom, Tunbridge Wells Borough Council



    Tunbridge Wells Borough Council,

    The 3-year Business Plan needed to address restructuring and funding constraints, while supporting local businesses, providing high quality service and increasing income. Relocation, proactive marketing, developing staff sales skills were key…

  12. Address

    Falkland Islands, Falkland Islands Tourist Board



    Falkland Islands Tourist Board,

    Assistance to the Falkland Islands Tourist Board providing regular updates on the likely impact of the COVID-19 pandemic, and development of a scenario model to project visitor numbers and expenditure over a 12-month period depending on a range of…

  13. Address

    Colombia, BEIS UK, Ecología Economia y Ética Asesorías Colombia



    BEIS UK, Ecología Economia y Ética Asesorías Colombia ,

    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes…

  14. Address

    Bristol, United Kingdom, Bristol City Council, Future Parks Accelerator, Bristol



    Bristol City Council, Future Parks Accelerator , Bristol

    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies…

  15. Address

    Yemen, Ministry of Tourism, UNWTO



    Ministry of Tourism, UNWTO,

    Review of the system of tourism statistics in Yemen, with recommendations for improvements to broaden the scope and timeliness of data collection and dissemination, and establish a computerised tourism statistics database.

  16. Address

    Isle of Man, United Kingdom, Isle of Man Goverment



    Isle of Man Goverment,

    Visit Isle of Man is the Destination Management Organisation for the Isle of Man, a popular holiday and business destination located almost equidistant between Great Britain and Northern Ireland. Visit Isle of Man contracted Acorn T-Stats in 2015…

  17. Address

    South Africa, Statistics South Africa



    Statistics South Africa,

    Study to design and develop a national domestic tourism survey that included the data collection instrument, sample size and selection, and implementation of a pilot survey to assess its viability before the full launch as an annual and ongoing…

  18. Address

    Spain, UNWTO




    Study to generate forecasts of arrivals in every country of the world to 2020, and to identify the tourism megatrends that were expected to shape the growth of tourism over this 22 year period. A tourism demand model was developed, dividing the…

  19. Address

    Jordan, Ministry of Tourism, USAID



    Ministry of Tourism, USAID,

    Designed the questionnaire for a new comprehensive exit survey for international visitors to Jordan. The key role was to bring together the Ministry of Tourism, Central Statistics Office and Jordan Tourist Board to ensure cross-organisation…

  20. Address

    Jersey, United Kingdom, Jersey




    Jersey’s mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way. Jersey contracted Acorn T-Stats in 2019 to implement our T-Stats Essentials online…

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Featured Projects


  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Sustainable tourism - Leave No Trace

Sustainability is the key to a positive future for tourism

Embedding sustainable practices into all aspects of a tourism business has become more common these days.  It is widely understood that sustainability is key to minimise the negative impacts (such as over tourism, exploitation of children and wild animals, inauthentic tourism activities and poorly paid seasonal jobs) and maximise the positive impacts (such as promoting cultural heritage, job creation for economic independence, protection of wildlife species and habitats, job creation, community-led tourism).

A digital world

Digital Transformation in the Tourism Sector

Digitalisation has transformed the way companies do business.  In the tourism industry, purchasing flights online and booking hotel rooms on the Internet marked the early days of digital transformation in the sector.  

Caribbean island, blue tourism

Three unique challenges to sustainable tourism in islands

Blue tourism is a term used to describe Coastal and Maritime tourism. The sector has become an increasing source of income for destinations with attractive coastlines thanks to the development of multiple tourism activities such as cruise tourism, boating, watersports, scuba diving, marine life observation, fishing and recreational use of beaches. However, these activities often put a lot of pressure on local ecosystems and tend to damage the destinations’ environmental assets, which, very often are what visitors are attracted to in the destination. Sustainable development of these blue tourism destinations is therefore becoming critical to avoid altering their natural resources to a point of no return. 

Resident Visitor Survey for destination sustainable development.

The one stakeholder NOT to forget…!

Sustainable tourism encompasses much more than solely protecting the environment in the destination, even though that is essential of course. A sustainable destination must be one that cares for its wildlife and landscapes, but also one that cares for its inhabitants! When thinking about tourism, one often thinks about visitors and the private tourism sector within the destination. But sometimes we forget the most important stakeholder: the local community, which is not always directly linked to the tourism sector.

Digital Nomad and Bleisure

Millennials and Gen Z Poised to Spearhead a Rise in Bleisure Travel after COVID-19

Before COVID-19, the ‘bleisure’ travel trend, defined as a mix of business and leisure travel, was taking off, driven by the Millennials (or Gen Y), a large, important travelling group.  Already keen travellers, Millennials are well known to be keen on experiential travel that offers an authentic insight into a destination, immersing themselves into new cultures and local lives. 

Street food cart

How Food Tourism is a Driver for Authentic Tourism Experiences

As food plays a central part in the lives of all people on the planet and local specialities are widely appreciated as an intrinsic feature of many cultures, it is now well understood that local cuisines play an important role in offering the visitor an authentic insight into the culture of a place.

Sustainable Wildlife Tourism

Sustainable Wildlife Tourism - Top Tips for creating unique trips

As local tour operators around the world eagerly anticipate being able to welcome tourists to visit their wildlife attractions once more, preparing their travel products for a ‘changed world’ provides multiple opportunities to add value and meet the needs of an increasingly discerning tourist. 

World Tourism Set Back 25 Years

World Tourism Set Back 25 Years

World tourist arrivals will grow by 65% to 666.6 million, up from 403.5 million in 2020 – that’s roughly the same number of tourists that travelled in 2000. 



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3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970