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Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 250

, currently showing 41 to 60.

  1. Address

    Uganda, CBI, Netherlands Enterprise Agency

    Telephone

    30000

    CBI, Netherlands Enterprise Agency,

    CBI Netherlands required a detailed Value Chain Analysis of the Ugandan tourism sector to identify the challenges and opportunities to support the growth of the sector. The findings of the VCA would then define the scope of a five-year tourism…

  2. Address

    Fiji, South Pacific Tourism Organisation

    Telephone

    12000

    South Pacific Tourism Organisation,

    Acorn was contracted by the South Pacific Tourism Organisation (SPTO) to develop an online tourism statistics database to provide a pan-Pacific system of tourism data that would benefit all SPTO member countries, and assist the SPTO to track tourism…

  3. Address

    Botswana, Department of Tourism, WAVES - World Bank

    Telephone

    72000

    Department of Tourism, WAVES - World Bank,

    Research into the data available and feasibility of developing a natural capital account (NCA) for Botswana under the World Bank WAVES Project. A methodology for developing the natural capital account was developed, which would provide Botswana…

  4. Address

    South Pacific, South Pacific Tourism Organisation

    Telephone

    15000

    South Pacific Tourism Organisation,

    Detailed market profiles of backpacking, diving and cultural tourism in the South Pacific region. The purpose of this study was to enable specialised and small-scale operators to understand these segments and thus help diversify the region’s market…

  5. Address

    Albania, SNV Netherlands Development Organisation

    Telephone

    22000

    SNV Netherlands Development Organisation,

    Study to improve the national system of tourism statistics and develop an experimental TSA for Albania. This included the implementation of inbound visitor and accommodation utilisation surveys, and the design and development of an online tourism…

  6. Address

    Cambridgeshire, United Kingdom, Visit Cambridge and Beyond

    Telephone

    4000

    Visit Cambridge and Beyond,

    Visit Cambridge and Beyond is the official tourism service for Cambridge and the surrounding areas, responsible for marketing Cambridge to UK and international markets. In 2019 they contracted Acorn T-Stats to implement our online tourism…

  7. Address

    Belgium, European Union

    Telephone

    10000

    European Union,

    This policy paper study for the European Union examined exchange rate changes between the euro and five other key currencies: the US dollar, Japanese yen, Chinese yuan, Russian rouble, and British pound, over a five year period and their impacts on…

  8. Address

    Botswana, Botswana Department of Tourism, World Bank

    Telephone

    30000

    Botswana Department of Tourism, World Bank,

    An analysis of existing research and extensive consultations, advised tourism policy-makers in Botswana how nature-based tourism contributes to sustainable natural resource management, economic diversification and poverty alleviation.

  9. Address

    Aberdeen, United Kingdom, VisitScotland

    Telephone

    12000

    VisitScotland,

    Study commissioned by VisitScotland to establish the current and future growth of outdoor activities within the United Kingdom, in order to predict outdoor activity holiday trends for leisure and business tourism in Scotland up to the year 2005 and…

  10. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report that looks at Mega Events and their legacies with detailed case studies of recent, major events, what their impacts are and how the concept of a legacy was born with a specific focus on tourism.

  11. Address

    Vietnam, European Union

    Telephone

    750000

    European Union,

    Provided technical assistance to Vietnam for the development of market research to improve the competitiveness of the tourism sector. This included a system of tourism statistics and the design of a national tourism database for tracking and…

  12. Address

    Kent, United Kingdom, Shepway District Council

    Telephone

    15000

    Shepway District Council,

    The Destination Management Plan for Shepway is based on extensive stakeholder consultation and shared responsibility. It provides a short, medium and long-term Action Plan to take forward the tourism sector to maximise economic growth.

  13. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report on Religious and Pilgrimage Tourism that looks at the history of religious tourism, size and characteristics of the market, the major destinations worldwide and profiles leading tour operators.

  14. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A comprehensive market research study into the SAVE tourism market (Scientific, Academic, Volunteer, Educational) and how it is positioned within the broader global tourism industry.

  15. Address

    Bedfordshire, United Kingdom, Experience Bedfordshire

    Telephone

    15000

    Experience Bedfordshire,

    By undertaking a survey of tourism sector businesses in Bedfordshire, an assessment was made of the importance of tourism in the area. An estimate was also made of visitor expenditure, bed nights, and tourism employment in the county.

  16. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    8000

    Falkland Islands Tourist Board,

    Study to assess the economic impact of the cruise sector in the Falklands, focusing on the revenue generated by the cruise vessels through the payment of passenger dues, taxes and purchases from the private sector of goods and services.

  17. Address

    East Sussex, United Kingdom, Hastings Borough Council

    Telephone

    25000

    Hastings Borough Council,

    This study set out the vision for St Leonards Gardens in terms of accessibility, enjoyment and understanding of the park by its varied audiences. The plan was successfully used to bid for Heritage Lottery Funding for improving the gardens.

  18. Address

    Royal Borough of Kensington & Chelsea, United Kingdom, Royal Borough of Kensington & Chelsea

    Telephone

    15000

    Royal Borough of Kensington & Chelsea,

    Study to determine the demand and additional expenditure that would be generated in Kensington and Chelsea, as well as the rest of London, from visitors if a Crossrail station was developed on the King's Road.

  19. Address

    Leicestershire, United Kingdom, Melton District Council

    Telephone

    40000

    Melton District Council,

    Acorn, working with thinkingplace, developed the Melton Story, Destination Management Plan and Place Brand, based on a robust destination assessment and extensive stakeholder engagement, to provide Melton Mowbray with the direction for a strategic,…

  20. Address

    Dominica, Discover Dominica Authority

    Telephone

    22000

    Discover Dominica Authority,

    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to…

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020

"Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand.  The service was efficient, timely and the final report presented in a very useable format.  I would certainly recommend them and happily use Acorn again."

Joanna Walding
Country Manager, UK & Ireland, Aruba Tourism Authority
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Blogs

India Outbound Indian backpacker

Why Invest in India?

Reasons to invest in India's rapidly growing outbound markets.

News

News

October 2020

September 2020

August 2020

July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk