Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    20
    years

Where We Work

Number of results: 288

, currently showing 61 to 80.

  1. Address

    Jordan, USAID, Ministry of Tourism

    Telephone

    18000

    USAID, Ministry of Tourism,

    Based on input-output tables generated by the Jordanian Department of Statistics, and using the Leontief Inverse methodology, the indirect impact of tourism in Jordan was calculated.

  2. Address

    Latvia, Ministry of Economics of the Republic of Latvia, European Union

    Telephone

    8000

    Ministry of Economics of the Republic of Latvia, European Union,

    Study to assess the existing collection and organisation of tourism information in Latvia, and propose a national system to provide all the regional tourism information offices with up-to-date information on the sector.

  3. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    30000

    Falkland Islands Tourist Board,

    Designed and implemented an accommodation accreditation scheme for serviced and self-catering accommodation in the Falkland Islands. The system, which was launched in 2013, is updated each year with an inspection of all participating establishments.

  4. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    15000

    Falkland Islands Tourist Board,

    The Tourism Marketing Strategy (2020-2025) was commissioned by the Falkland Islands Tourist Board (FITB) to update and replace the previous Tourism Marketing Strategy 2016-2025 (developed by Acorn) following the disruption caused by the COVID-19…

  5. Address

    Belize, Belize Sustainable Tourism Programme, Ministry of Tourism and Civil Aviation, Inter-American Development Bank

    Telephone

    200000

    Belize Sustainable Tourism Programme, Ministry of Tourism and Civil Aviation, Inter-American Development Bank,

    A 12-month project that developed tourism corridors in Corozal and Toledo that engaged local communities through extensive consultation, product development, branding and marketing.

  6. Address

    Sierra Leone, Sierra Leone Economic Diversification Project, World Bank and Ministry of Trade

    Telephone

    225000

    Sierra Leone Economic Diversification Project, World Bank and Ministry of Trade,

    Acorn Tourism, along with joint venture partners, The Journey Tourism Consulting and Management, were commissioned to provide Sierra Leone’s National Tourist Board with an international Marketing and Rebranding Strategy, funded by the Government of…

  7. Address

    Africa, Mintel

    Telephone

    2500

    Mintel,

    A report to identify the leading destinations in Africa for driving holidays, outlining the practicalities and to identify the driving tourist.

  8. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    25000

    Falkland Islands Tourist Board,

    Study to develop a system of tourism statistics to provide the Falkland Islands Tourist Board with robust data to plan, market, monitor and regulate the tourism sector. Included the design and implementation of air visitor, cruise visitor and…

  9. Address

    Worldwide, CBI, the Netherlands Enterprise Centre

    Telephone

    5000

    CBI, the Netherlands Enterprise Centre,

    A detailed study about the Diaspora tourism segment was required to support SME’s in developing countries to prepare their tourism product for the European market.

  10. Address

    Buckinghamshire, United Kingdom, Princes Risborough Visitor Development Strategy

    Telephone

    5000

    Princes Risborough Visitor Development Strategy,

    Extensive market research and stakeholder consultation informed a Visitor Development Strategy to enable Princes Risborough to roll out its existing Visitor Action Plan by linking elements of the town’s visitor offer into an integrated plan.

  11. Address

    Kent, United Kingdom, Visit Kent, Kent County Council, EU Interreg IVa Two Seas

    Telephone

    35000

    Visit Kent, Kent County Council, EU Interreg IVa Two Seas,

    An audit and analysis of the signage and potential development assets along the Kent coast which highlighted how the visitor experience could be enhanced by improved signage and product development opportunities identified for the private sector.

  12. Address

    East Sussex, United Kingdom, Tourism South East

    Telephone

    26000

    Tourism South East,

    This study assisted the Camber Visitor Management Initiative to develop a business plan and delivery mechanism to install a local shareholding company, owned by residents, that would be responsible for the operation of public car parks, public…

  13. Address

    Cambridgeshire, United Kingdom, Visit Cambridge and Beyond

    Telephone

    4000

    Visit Cambridge and Beyond,

    Visit Cambridge and Beyond is the official tourism service for Cambridge and the surrounding areas, responsible for marketing Cambridge to UK and international markets. In 2019 they contracted Acorn T-Stats to implement our online tourism…

  14. Address

    North London, United Kingdom, London Development Agency

    Telephone

    18000

    London Development Agency,

    This study of the visiting friends and relatives (VFR) market in the four Boroughs of Waltham Forest, Haringey, Enfield and Barnet was aimed at assisting the North London Boroughs, tourism businesses and related marketing organisations to better…

  15. Address

    South Yorkshire, United Kingdom, Visit Doncaster

    Telephone

    5000

    Visit Doncaster,

    Visit Doncaster is the destination management organisation for Doncaster and the surrounding area. In 2018 they contracted Acorn T-Stats to implement our online tourism statistics tracking system to measure changes in the visitor economy in the…

  16. Address

    Botswana, Department of Tourism, UNWTO, UNDP

    Telephone

    120000

    Department of Tourism, UNWTO, UNDP,

    This one-year project focused on strengthening the Research and Statistics Unit by setting up a system of tourism statistics and developing a comprehensive tourism statistics database to formalise the storage, processing and retrieval of data.

  17. Address

    Marshall Islands, South Pacific Tourism Organisation, European Union

    Telephone

    15000

    South Pacific Tourism Organisation, European Union,

    Following the implementation of a visitor survey undertaken by Acorn in the Marshall Islands, data was collected from secondary sources regarding the supply side of the tourism sector and a first experimental tourism satellite account was compiled.

  18. Address

    Lesotho, Lesotho Tourism Development Corporation, World Bank

    Telephone

    120000

    Lesotho Tourism Development Corporation, World Bank,

    Design and implementation of a 6,000 sample visitor exit survey for Lesotho using electronic data capture through iPads donated by Acorn. The project also included the implementation of an online business barometer survey to track sentiment in the…

  19. Address

    Oman, Ministry of Tourism, UNWTO

    Telephone

    120000

    Ministry of Tourism, UNWTO,

    Capacity building project for the Ministry of Tourism to improve the system of tourism statistics. New surveys were implemented, including a cruise visitor survey, an attractions survey, and an assessment of the value of Oman's overseas tourism…

  20. Address

    Palau, Belau Tourism Association

    Telephone

    44000

    Belau Tourism Association,

    Implemented an international visitor survey for the Belau Tourism Association at Koror Airport on departing visitors. The survey was carried out using iPads, over one year, with a sample size of 6,000. Training, data analysis and reporting were…

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Jan 202231 Dec 2022
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Jan 202231 Dec 2022
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Jan 202231 Dec 2022
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Jan 202231 Dec 2022
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Jan 202231 Dec 2022
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Jan 202231 Dec 2022

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

Which sustainability certification should tourism businesses choose?

Which sustainability certification should tourism businesses choose?

Read time: 3 mins

Tourism businesses are facing increasing pressures to conduct their activity in a sustainable way to reduce their impact on the planet and contribution to climate change or biodiversity loss. A sustainability certification for tourism businesses can help provide structure and guidance with clearly defined steps to take to achieve these sustainability goals.

How to use marketing to tackle sustainability issues?

How to use marketing to tackle sustainability issues?

Read time: 3 mins

Tourism often plays an important role in a destination’s economic development, bringing in visitors to spend money in local businesses, inward investment to develop infrastructure and providing jobs for residents. However, managing a destination sustainably is not an easy task. Tourism, if not planned and managed appropriately can become destructive – over tourism, degradation of the environment, loss of culture, disruption of local community’s lives, seasonality, etc.

How to use social media to grow your business?

How to use social media to grow your business?

Read time: 1 min

Social media has become an incremental part of any business’ digital marketing strategy. With a constantly growing number of users, social media is a convenient and cost-effective way for a business to reach the market, engage with consumers and grow.

Sustainable destination management, where should you start?

Sustainable destination management, where should you start?

Read time: 1 min

Sustainable destination management is as much a necessity as it is challenging. A destination is a very complex ecosystems composed of multiple stakeholders that can sometimes have competing interests. Organisation, cooperation, collaboration, consideration of all stakeholders and effective systems for measuring and monitoring are essential. Sustainable destination management is not a target to achieve, it is a journey and ever evolving. A destination can never truly be sustainable, but some are getting pretty close! 

Our journey towards carbon neutrality

Our journey towards carbon neutrality

Read time: 2 mins

Most individuals and businesses are becoming more aware of their carbon footprint and mindful that emissions should not creep back up to pre pandemic levels. At Acorn Tourism, we’ve been trying to work out how we can make our operations carbon neutral.

The journey has not been simple…

Tourism impacts residents quality of life: here’s what you can do.

Tourism impacts residents quality of life: here’s what you can do.

Read time: 1 min

Monitoring inhabitants’ satisfaction has been identified by global sustainable destinations management standards as one of the essential guidelines to follow when working towards a more sustainable tourism industry. The local community is likely to be the one that suffers rather than benefits from tourism activities when their needs are not considered in tourism development.  Tourism activities are likely to disrupt residents’ quality of life: more traffic, less access to the city centre due to higher prices, etc.

How to become a sustainable destination?

How to become a sustainable destination?

Read time: 2 mins

Managing a destination sustainably is not an easy task, and there are various threats and challenges that destinations are increasingly facing.  And carbon offsetting and planting trees will, unfortunately, not be enough.  From threats linked to climate change and increasing GHG atmospheric concentrations to challenges related to the wellbeing of the population and visitors, the management of waste, energy, water but also culture and heritage, and the engagement of local businesses, it can sometimes be challenging to identify the next steps a destination should take.

20 years later… what has changed?

20 years later… what has changed?

Read time: 3 mins

On the 10th of January 2002, Alison Burgh and Kevin Millington created Acorn Tourism Consulting Ltd. In 20 years, the tourism industry has evolved dramatically, our work has significantly changed, but the people that we have met along the way have remained as inspiring and resilient!

What is the Green Destinations Top 100 Stories?

What is the Green Destinations Top 100 Stories?

Read time: 2 mins

The Green Destinations Top 100 Stories is an annual competition launched in 2014 to help destinations at different stages of their journey towards sustainable and regenerative tourism. The Top 100 is an effective tool for every destination, whether they are looking to learn more about reporting and communicating sustainability, wanting to establish themselves as an industry leader by sharing an innovative project implemented, or looking for an achievable yet ambitious first step to learn more about destination sustainability guidelines.

Sustainable tourism - Leave No Trace

Sustainability is the key to a positive future for tourism

Read time: 1 min

Embedding sustainable practices into all aspects of a tourism business has become more common these days.  It is widely understood that sustainability is key to minimise the negative impacts (such as over tourism, exploitation of children and wild animals, inauthentic tourism activities and poorly paid seasonal jobs) and maximise the positive impacts (such as promoting cultural heritage, job creation for economic independence, protection of wildlife species and habitats, job creation, community-led tourism).

A digital world

Digital Transformation in the Tourism Sector

Read time: 1 min

Digitalisation has transformed the way companies do business.  In the tourism industry, purchasing flights online and booking hotel rooms on the Internet marked the early days of digital transformation in the sector.  

Caribbean island, blue tourism

Three unique challenges to sustainable tourism in islands

Read time: 3 mins

Blue tourism is a term used to describe Coastal and Maritime tourism. The sector has become an increasing source of income for destinations with attractive coastlines thanks to the development of multiple tourism activities such as cruise tourism, boating, watersports, scuba diving, marine life observation, fishing and recreational use of beaches. However, these activities often put a lot of pressure on local ecosystems and tend to damage the destinations’ environmental assets, which, very often are what visitors are attracted to in the destination. Sustainable development of these blue tourism destinations is therefore becoming critical to avoid altering their natural resources to a point of no return. 

Resident Visitor Survey for destination sustainable development.

The one stakeholder NOT to forget…!

Read time: 3 mins

Sustainable tourism encompasses much more than solely protecting the environment in the destination, even though that is essential of course. A sustainable destination must be one that cares for its wildlife and landscapes, but also one that cares for its inhabitants! When thinking about tourism, one often thinks about visitors and the private tourism sector within the destination. But sometimes we forget the most important stakeholder: the local community, which is not always directly linked to the tourism sector.

Digital Nomad and Bleisure

Millennials and Gen Z Poised to Spearhead a Rise in Bleisure Travel after COVID-19

Read time: 1 min

Before COVID-19, the ‘bleisure’ travel trend, defined as a mix of business and leisure travel, was taking off, driven by the Millennials (or Gen Y), a large, important travelling group.  Already keen travellers, Millennials are well known to be keen on experiential travel that offers an authentic insight into a destination, immersing themselves into new cultures and local lives. 

Street food cart

How Food Tourism is a Driver for Authentic Tourism Experiences

Read time: 1 min

As food plays a central part in the lives of all people on the planet and local specialities are widely appreciated as an intrinsic feature of many cultures, it is now well understood that local cuisines play an important role in offering the visitor an authentic insight into the culture of a place.

News

News

March 2022

January 2022

December 2021

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October 2021

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November 2020

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June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk