Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 250

, currently showing 61 to 80.

  1. Address

    Borough of Camden, United Kingdom, London Borough of Camden

    Telephone

    12000

    London Borough of Camden,

    Study commissioned by the London Borough of Camden to use existing local and regional data, in tandem with a survey of local businesses, to assess and estimate the net economic impact of the 2012 Olympic Games and forecast visitor demand in 2013.

  2. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A series of business guides was required to support SME’s in developing countries to prepare their tourism product for the European market with the overarching aim of stimulating sustainable economic development in the tourism sector.

  3. Address

    St. Helena, St. Helena Tourism, DFID

    Telephone

    33000

    St. Helena Tourism, DFID,

    Due to the imminent opening of the airport in St. Helena and a direct link with South Africa, this study undertook an analysis of marketing and branding, including the delivery of a number of workshops for stakeholders. Recommendations were made…

  4. Address

    Switzerland, Ministry of Labour, UNWTO

    Telephone

    18000

    Ministry of Labour, UNWTO,

    This study was commissioned by the Swiss Ministry of Labour and the United Nations World Tourism Organization (UNWTO) to undertake an assessment of the Swiss tourism product, the key source markets, and competing destinations in Europe.

  5. Address

    London, United Kingdom, London Borough of Camden

    Telephone

    2000

    London Borough of Camden,

    Camden needed to know what tourism, arts and creative industry data sources were available for London and the Borough and how they could most effectively improve these resources or commission new research.

  6. Address

    Lincolnshire, United Kingdom, Lincolnshire County Council

    Telephone

    15000

    Lincolnshire County Council,

    The cumulative potential of Uphill Lincoln's historic assets: the Norman castle, cathedral, Bishop's Palace and Magna Carta, were assessed and investment opportunities identified to help Lincoln move from being a half-day to a short break…

  7. Address

    Albania, UNDP

    Telephone

    25000

    UNDP,

    This project was commissioned to put in place a system for the collection of monthly accommodation statistics to measure the performance of the accommodation sector, the collection of visitor-related data to better understand tourists travelling to…

  8. Address

    City of London, United Kingdom, City of London Corporation

    Telephone

    8000

    City of London Corporation,

    Assessment of the impact of the Culture Mile Pop-Up Art programme through observations and interviews with 200 persons showing a level of interest in the installations. Also included interviews with local businesses seeking the views of owners…

  9. Address

    Botswana, Department of Tourism

    Telephone

    25000

    Department of Tourism,

    In 2000, Acorn developed an offline tourism statistics database to assist with measuring and reporting on inbound and domestic tourism, and the activities of all businesses in the tourism sector, using Microsoft Access. In 2014 this system was…

  10. Address

    Bedfordshire, United Kingdom, Experience Bedfordshire

    Telephone

    15000

    Experience Bedfordshire,

    By undertaking a survey of tourism sector businesses in Bedfordshire, an assessment was made of the importance of tourism in the area. An estimate was also made of visitor expenditure, bed nights, and tourism employment in the county.

  11. Address

    Libyan Arab Jamahiriya, People’s Committee for Tourism, UNWTO

    Telephone

    42000

    People’s Committee for Tourism, UNWTO,

    Study to provide a series of interventions over two years to assist with the development of a system of tourism statistics and to assess the growth of tourism in the country under various development scenarios.

  12. Address

    Africa, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report on Volunteering in sub-Saharan Africa, providing a market profile of volunteering tourism, the most common destinations and volunteering experiences, and summarises a range of tour operator profiles and business models.

  13. Address

    London, United Kingdom, Visit England

    Telephone

    26000

    Visit England,

    Study for the design and development of an online database to store a wide range of tourism statistics from Visit England’s surveys, as well as from other bodies, into a system that could be interrogated easily to generate useful reports for…

  14. Address

    France, La Direction du Tourisme

    Telephone

    33000

    La Direction du Tourisme,

    Acorn undertook the research in the UK to identify strengths and weaknesses of the public funding programme of tourist accommodation and to make comparisons between the UK and other European countries to identify good practice.

  15. Address

    Falkland Islands, Falkland Islands Government

    Telephone

    10000

    Falkland Islands Government,

    Evaluation of rural tourism and self-catering accommodation market trends, appraisal of supply and demand for accommodation on Saunders Island in the Falklands, and an assessment of the business viability for a new self-catering accommodation…

  16. Address

    Ethiopia, Ethiopian Tourism Organization, Ethiopian Sustainable Tourism Development Programme, World Bank

    Telephone

    240000

    Ethiopian Tourism Organization, Ethiopian Sustainable Tourism Development Programme, World Bank,

    Acorn led an international team of web and graphic designers, writers, photographers, cartographers and videographers to produce the national tourism website, videos, image library and brochures to promote the country as a world-class tourism…

  17. Address

    Cambridgeshire, United Kingdom, Visit Cambridge and Beyond

    Telephone

    4000

    Visit Cambridge and Beyond,

    Visit Cambridge and Beyond is the official tourism service for Cambridge and the surrounding areas, responsible for marketing Cambridge to UK and international markets. In 2019 they contracted Acorn T-Stats to implement our online tourism…

  18. Address

    Saudi Arabia, Ministry of Tourism, Boston Consulting Group

    Telephone

    36000

    Ministry of Tourism, Boston Consulting Group,

    Assessment of the existing tourism product and markets visiting the Asir province of Saudi Arabia, followed by the identification of a series of development options to encourage domestic and international tourism, in particular for adventure and…

  19. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    42000

    Falkland Islands Tourist Board,

    Developed an eight-year Tourism Development Strategy for the Falkland Islands with the aim of increasing tourism numbers and expenditure, lengthening the season, and creating an industry that will provide better employment opportunities for the…

  20. Address

    East Sussex, United Kingdom, Tourism South East

    Telephone

    26000

    Tourism South East,

    This study assisted the Camber Visitor Management Initiative to develop a business plan and delivery mechanism to install a local shareholding company, owned by residents, that would be responsible for the operation of public car parks, public…

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020

"Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand.  The service was efficient, timely and the final report presented in a very useable format.  I would certainly recommend them and happily use Acorn again."

Joanna Walding
Country Manager, UK & Ireland, Aruba Tourism Authority
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Blogs

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Why Invest in India?

Reasons to invest in India's rapidly growing outbound markets.

News

News

October 2020

September 2020

August 2020

July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk