Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 270

, currently showing 61 to 80.

  1. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel ,

    Specialist niche market report on wine tourism around the world that examines the state of the global wine market and how wine tourism has become a key component of the industry as wineries strive to diversify beyond production.

  2. Address

    Yemen, Ministry of Tourism, UNWTO

    Telephone

    15000

    Ministry of Tourism, UNWTO,

    Review of the system of tourism statistics in Yemen, with recommendations for improvements to broaden the scope and timeliness of data collection and dissemination, and establish a computerised tourism statistics database.

  3. Address

    Warwickshire, United Kingdom, Wellesbourne Parish Council

    Telephone

    20000

    Wellesbourne Parish Council,

    Acorn proposed developing this wheelwright and blacksmith yard into a working museum with a blacksmith employed to operate the site. These proposals helped Chedham’s Yard to win funding from the BBC’s Restoration Village in 2006.

  4. Address

    Lincolnshire, United Kingdom, Lincolnshire County Council

    Telephone

    15000

    Lincolnshire County Council,

    The cumulative potential of Uphill Lincoln's historic assets: the Norman castle, cathedral, Bishop's Palace and Magna Carta, were assessed and investment opportunities identified to help Lincoln move from being a half-day to a short break…

  5. Address

    London, United Kingdom, London Wildlife Trust, Thames Water

    Telephone

    35000

    London Wildlife Trust, Thames Water,

    This award-winning Masterplan and Business Plan for the development of a visitor facility at the Woodberry Wetlands, was part of a major regeneration scheme in Hackney and supported a successful Heritage Lottery Fund bid.

  6. Address

    Belize, Belize Sustainable Tourism Programme, Ministry of Tourism and Civil Aviation, Inter-American Development Bank

    Telephone

    200000

    Belize Sustainable Tourism Programme, Ministry of Tourism and Civil Aviation, Inter-American Development Bank,

    A 12-month project that developed tourism corridors in Corozal and Toledo that engaged local communities through extensive consultation, product development, branding and marketing.

  7. Address

    Tanzania, Tanzania National Bureau of Statistics

    Telephone

    24000

    Tanzania National Bureau of Statistics,

    Development of a tourism satellite account for Tanzania. The account was based on existing data, and therefore the identification of data limitations was a key part of the study so that the system of statistics could be improved for future…

  8. Address

    Suffolk, United Kingdom, Great Yarmouth Borough Council

    Telephone

    10000

    Great Yarmouth Borough Council,

    The Winter Gardens in Great Yarmouth is in desperate need of restoration. We provided an option appraisal for its future use and the initial business case for a Phase 1 HLF bid.

  9. Address

    South Pacific, South Pacific Tourism Organisation

    Telephone

    15000

    South Pacific Tourism Organisation,

    Detailed market profiles of backpacking, diving and cultural tourism in the South Pacific region. The purpose of this study was to enable specialised and small-scale operators to understand these segments and thus help diversify the region’s market…

  10. Address

    Derbyshire, United Kingdom, Amber Valley Borough Council

    Telephone

    10000

    Amber Valley Borough Council,

    Acorn and PLB Consulting were commissioned to undertake a feasibility study and options appraisal to extend the visitor centre at Strutt’s North Mill in Belper and assess the effect this would have on services in the long, medium, and short term.

  11. Address

    Guyana, Guyana Tourism Authority, Guyana Ministry of Tourism, IADB

    Telephone

    200000

    Guyana Tourism Authority, Guyana Ministry of Tourism, IADB,

    Acorn led an international team to create a national tourism brand for Guyana and a ten-year Marketing Strategy and Action Plan. The strategy is underpinned by extensive market research in North America, South America, the Caribbean, UK and mainland…

  12. Address

    United Kingdom, Moment Factory

    Telephone

    20000

    Moment Factory,

    In depth research and field work was used to advise on a business and marketing plan for how an immersive experience that celebrates the heritage of sacred spaces could be launched in the UK.

  13. Address

    Germany, German National Tourist Office

    Telephone

    7500

    German National Tourist Office,

    The German National Tourist Office in the UK commissioned a benchmarking study on the impact of social media Influencers and OTAs and their relationships with national tourist boards.

  14. Address

    Hungary, Hungary Ministry of Tourism, European Union

    Telephone

    35000

    Hungary Ministry of Tourism, European Union,

    Study to establish the most effective and efficient delivery systems for distributing tourism information to existing and potential visitors to Hungary, tour operators and travel agents, travel writers and researchers, as well as within the…

  15. Address

    Kent, United Kingdom, Shepway District Council

    Telephone

    15000

    Shepway District Council,

    The Destination Management Plan for Shepway is based on extensive stakeholder consultation and shared responsibility. It provides a short, medium and long-term Action Plan to take forward the tourism sector to maximise economic growth.

  16. Address

    Hastings, East Sussex, United Kingdom, Hastings Borough Council

    Telephone

    10000

    Hastings Borough Council,

    A feasibility study for a modern interpretive education centre based in Hastings Country Park that would serve both visitors and local residents and generate revenue streams through franchising various services.

  17. Address

    Wales, United Kingdom, Pembroke Dock Tourism and Heritage Group and Town Team

    Telephone

    10000

    Pembroke Dock Tourism and Heritage Group and Town Team,

    Community consultation, market analysis, options appraisal to inform a business plan for social enterprises to stimulate tourism in Pembroke Dock, south Wales.

  18. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    42000

    Falkland Islands Tourist Board,

    Developed an eight-year Tourism Development Strategy for the Falkland Islands with the aim of increasing tourism numbers and expenditure, lengthening the season, and creating an industry that will provide better employment opportunities for the…

  19. Address

    London, United Kingdom, London Borough of Lambeth

    Telephone

    15000

    London Borough of Lambeth,

    Acorn's Business Plan provided Lambeth Council’s Parks Department with a viable model to generate income by creating a café in one of the disused buildings on Streatham Common, providing additional facilities for users of the adjacent playground.

  20. Address

    Aberdeen, United Kingdom, VisitScotland

    Telephone

    12000

    VisitScotland,

    Study commissioned by VisitScotland to establish the current and future growth of outdoor activities within the United Kingdom, in order to predict outdoor activity holiday trends for leisure and business tourism in Scotland up to the year 2005 and…

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

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News

News

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk