About

Summary 

Fishing has one of the highest levels of participation rates in terms of sports activity throughout the world and is a highly diverse industry.  Acorn was commissioned by Mintel to research and write a detailed study about the fishing tourism sector.

Our Approach 

Acorn conducted robust research about fishing tourism, considered a niche market that is supported by a wide range of small and larger tour operators which travelling to a vast range of fishing destinations across the globe.  An overview of the market was provided, socio-economic, political and economic factors explored, and summaries of major markets that included volume and value.  Popular fishing destinations around the were profiled along with major operators in the market.

Outcome 

The research highlighted a positive future for the sport, driven in part by increased media exposure such as inspirational programming of exotic fishing destinations.  An emerging Chinese market was identified as a key growth factor as Chinese outbound tourism was predicted to rise substantially over the coming years.