About

Summary

Under the brand Visit York, Make It York’s aim is to market York as a must-see world-class destination to the leisure and business visitor and ensure investment to develop the quality of tourism in York.  Visit York’s activity covers all aspects of tourism marketing, including market intelligence and providing business support.  They also operate the York Pass, York’s city-sightseeing card, and run the Visitor Information Centre in the centre of the city.

Visit York contracted Acorn T-Stats in 2015 to implement our online tourism statistics tracking system for the region.

Our Approach

The Visit York T-Stats system includes the tracking of accommodation occupancy, visits to attractions, attendance at events, Airbnb occupancy and expenditure, conferences and delegate numbers, city centre footfall, purchase and use of the York Pass, visitors to the information centre, social media and website activity, and the weather.

Outcome

One of Visit York’s key goals is to use T-Stats to provide partners in the city with a holistic information system that contains all the key data regarding the visitor economy, enabling accommodation and attractions to benchmark their performance with their peers.