Who We Are
ALAS – Acorn Latinoamérica Acción Sostenible – is the Latin American sister company of Acorn Tourism Consulting.
Based in Colombia, ALAS works across Latin America to co-create regenerative tourism, safeguard biodiversity, and strengthen community leadership.
Our name means “wings” in Spanish, symbolising our mission to give destinations, businesses and communities the seeds to grow and the wings to fly.
Our Roots
ALAS is part of the Acorn Tourism Consulting family, drawing on over 20 years’ international experience in sustainable tourism research, strategy, and destination planning in more than 60 countries. As a locally registered consultancy, ALAS combines global expertise with deep cultural and regional knowledge to deliver meaningful, lasting impact across Latin America.
Our Vision
To catalyse inclusive and resilient tourism that protects natural wealth, uplifts communities, and fosters peace in regions shaped by social and territorial challenges.
What We Do
We use tourism as a platform for dialogue, reconciliation and sustainable development. By co-designing visitor experiences that honour local stories and generate shared income, we help transform divided landscapes into thriving, inclusive, nature positive destinations.
Our Services
ALAS offers tailored consulting, training and advisory services for national, regional and local governments, NGOs, donor-funded projects, and tourism businesses across the region.
Our expertise includes:
- Sustainable destination assessments and strategy development
- Community tourism planning and enterprise support
- Tourism product and experience development (from concept to market-ready)
- Sustainability tools and certification
- Capacity-building workshops for government, NGOs and SMEs
- Impact measurement and monitoring frameworks
- Destination branding, marketing and communications strategies and campaigns
- Advisory services for donor-funded projects (e.g. World Bank, IDB, GIZ)
Our Impact
ALAS aligns with the UN Sustainable Development Goals (SDGs), with measurable impacts in:
- Decent work and economic growth (SDG 8): creating jobs and supporting local economies
- Responsible production and consumption (SDG 12): helping communities design sustainable visitor experiences
- Climate action and biodiversity protection (SDGs 13 & 15): conserving ecosystems and restoring natural wealth