Acorn Latin America

Who We Are

ALAS – Acorn Latinoamérica Acción Sostenible – is the Latin American sister company of Acorn Tourism Consulting.
Based in Colombia, ALAS works across Latin America to co-create regenerative tourism, safeguard biodiversity, and strengthen community leadership.
Our name means “wings” in Spanish, symbolising our mission to give destinations, businesses and communities the seeds to grow and the wings to fly.

Our Roots

ALAS is part of the Acorn Tourism Consulting family, drawing on over 20 years’ international experience in sustainable tourism research, strategy, and destination planning in more than 60 countries. As a locally registered consultancy, ALAS combines global expertise with deep cultural and regional knowledge to deliver meaningful, lasting impact across Latin America.

Our Vision

To catalyse inclusive and resilient tourism that protects natural wealth, uplifts communities, and fosters peace in regions shaped by social and territorial challenges.

What We Do

We use tourism as a platform for dialogue, reconciliation and sustainable development. By co-designing visitor experiences that honour local stories and generate shared income, we help transform divided landscapes into thriving, inclusive, nature positive destinations.

Our Services

ALAS offers tailored consulting, training and advisory services for national, regional and local governments, NGOs, donor-funded projects, and tourism businesses across the region.

Our expertise includes:

Sustainable destination assessments and strategy development
Community tourism planning and enterprise support
Tourism product and experience development (from concept to market-ready)
Sustainability tools and certification
Capacity-building workshops for government, NGOs and SMEs
Impact measurement and monitoring frameworks
Destination branding, marketing and communications strategies and campaigns
Advisory services for donor-funded projects (e.g. World Bank, IDB, GIZ)

Our Impact

ALAS aligns with the UN Sustainable Development Goals (SDGs), with measurable impacts in:

Decent work and economic growth (SDG 8): creating jobs and supporting local economies
Responsible production and consumption (SDG 12): helping communities design sustainable visitor experiences
Climate action and biodiversity protection (SDGs 13 & 15): conserving ecosystems and restoring natural wealth

To find out more or discuss your needs, email Nicole at nicole@acorntourism.co.uk

Inspiration

Nautical and EcoTourism in San Andres, Providencia and Santa Catalina

Market research, stakeholder consultation and workshops in San Andres and Providencia were used to identify nautical tourism products that could attract new niche audiences to these two Colombian owned islands in the western Caribbean.
1. 1 Jan 202531 Dec 2025
EcoTourism Routes for Forests and Peace

We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
1. 1 Jan 202531 Dec 2025
Bolivia Wine Tourism Development

This project evaluated the potential for wine tourism in Bolivia, focusing on the Tarija region. Acorn Tourism conducted in-depth market research and stakeholder engagement to support the creation of the Wines of Bolivia brand and a marketing strategy to attract international and domestic wine travellers. The findings provided actionable recommendations to position Bolivia as an emerging wine tourism destination and encouraged collaboration between wineries, tour operators, and tourism boards.
Nicaragua Tourism Market Research and Competitive Analysis

This project supported INTUR in positioning Nicaragua as a competitive destination for European travellers by identifying niche tourism opportunities and benchmarking against regional competitors. Through market research, stakeholder consultations, and capacity building, Acorn Tourism delivered practical strategies and tools for INTUR to diversify its tourism offer, strengthen its market appeal, and align with global best practices.
Guyana EcoTourism Branding and Marketing Strategy, Promotional Videos and Digital Marketing Services

Acorn led an international team to create a national tourism brand for Guyana and a ten-year Marketing Strategy and Action Plan. The strategy is underpinned by extensive market research in North America, South America, the Caribbean, UK and mainland Europe.
1. 1 Jan 202531 Dec 2025
Developing Tourism Corridors in Belize

A 12-month project that developed tourism corridors in Corozal and Toledo that engaged local communities through extensive consultation, product development, branding and marketing.
1. 1 Jan 202531 Dec 2025