To provide you with the best experience, cookies are used on this site.  Learn more

Allow cookies
Reef diving with tropical fish

About

Summary

Acorn was commissioned by market research leaders Mintel to conduct research into the global Underwater Tourism market.  The niche market report profiled the wide range of activities associated with underwater tourism and analysed the global value of the market, identifying the major destinations and the benefits of tourism to coastal communities and long term impacts to habitats and marine life.

Our Approach 

Acorn undertook extensive research into the market for underwater tourism which is dominated by scuba diving, an industry that features than 25 million diver certifications across over 200 countries.  However, underwater tourism extends beyond scuba diving and other activities that make important contributions to growth in the sector were profiled such as coral reef tourism (on and off-reef activities), shark diving and emerging activities such as submarine tourism.

Analysis of coastal destinations that offer world-class diving experiences was conducted with profiles of countries including Indonesia, Egypt and the Philippines.  In addition, more unusual dive destinations were uncovered such as underwater museums and hotels, along with artificial reefs.  Diver profiles and participation rates were also analysed to provide an estimate of anticipated market growth in the coming years in the face of environmental and climatic considerations that the industry faces.

Outcome 

The research found that Underwater Tourism is a multi-billion-dollar industry with dive tourism estimated to be worth between US$20 billion and US$30 billion while coral reef tourism generates US$35.4 billion in global tourism value every year.  However, the industry faces significant challenges moving forward.

The issue of coral reef bleaching and reef death are crucial problems and dive tourism and associated reef tourism were highlighted as best placed as important contributors to protect the underwater environment and help sustain coastal communities’ livelihoods.

Directions

Projects Nearby

  1. Study commissioned by the Caribbean Tourism Organisation (CTO) to research and produce 20…

  2. An extensive tourism statistics study for St. Vincent that included the design and…

  3. Research, design and implementation of a tourism market research system for the nine OECS…

  1. Study to determine the level of readiness to develop a first experimental TSA within the…

  2. Study contracted by Discover Dominica Authority to develop a sustainable voluntourism…

  3. Acorn led an international team to create a national tourism brand for Guyana and a…

  4. We assessed potential demand for niche activities in Aruba including Adventure, Birding,…

  5. We worked with three very different rural communities, all with exceptional biodiversity…

  6. Market research, stakeholder consultation and workshops in San Andres and Providencia…

  7. A 12-month project that developed tourism corridors in Corozal and Toledo that engaged…

  8. Specialist niche market report covering Golf Tourism: who plays and top generating…

  9. A report on the dynamic and growing niche tourism market of gastronomy and culinary…

  10. Assessment of the current demand for tourism in Senegal, creating a detailed profile of…

  11. Study to assess the potential for land and ocean-based tourism on Ascension Island in the…

  12. The United Nations World Tourism Organization (UNWTO) commissioned the research and…

  13. Study to generate forecasts of arrivals in every country of the world to 2020, and to…

Previous Next

Underwater Tourism

Client:

Mintel,

Location:

Worldwide
Mintel

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk