Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 283

, currently showing 81 to 100.

  1. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    15000

    Falkland Islands Tourist Board,

    The Tourism Marketing Strategy (2020-2025) was commissioned by the Falkland Islands Tourist Board (FITB) to update and replace the previous Tourism Marketing Strategy 2016-2025 (developed by Acorn) following the disruption caused by the COVID-19…

  2. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    A niche market report examining the range of activities associated with underwater tourism, the global value of the market, the major destinations, the benefits of tourism to coastal communities and long term impacts to habitats and marine life.

  3. Address

    East Staffordshire, United Kingdom, East Staffordshire Borough Council

    Telephone

    42000

    East Staffordshire Borough Council,

    This feasibility study was commissioned to identify the potential of a gravel pit site as a tourism and leisure destination to provide recreation facilities for local and sub-regional visitors. It also required the design and costing of realistic…

  4. Address

    Mongolia, Netherlands Enterprise Agency

    Telephone

    50000

    Netherlands Enterprise Agency,

    This study assessed the system of tourism statistics in Mongolia and used existing data to estimate the economic impact of tourism in the country’s economy.

  5. Address

    Yemen, Ministry of Tourism, UNWTO

    Telephone

    15000

    Ministry of Tourism, UNWTO,

    Review of the system of tourism statistics in Yemen, with recommendations for improvements to broaden the scope and timeliness of data collection and dissemination, and establish a computerised tourism statistics database.

  6. Address

    Jordan, GIZ

    Telephone

    90000

    GIZ,

    Acorn worked with GOPA on this Tourism Digital Transformation and Product Development and Innovation project for GIZ, which aimed to assist micro, small and medium enterprises (MSMEs) through support to Jordan's sector support organisations. …

  7. Address

    North London, United Kingdom, London Borough of Camden

    Telephone

    18000

    London Borough of Camden,

    Study to provide up-to-date information on the importance of visitors to Camden, and to ensure that future policy decisions incorporated a detailed understanding of the benefits and potential conflicts that large numbers of visitors bring to the…

  8. Address

    Albania, SNV Netherlands Development Organisation

    Telephone

    22000

    SNV Netherlands Development Organisation,

    Study to improve the national system of tourism statistics and develop an experimental TSA for Albania. This included the implementation of inbound visitor and accommodation utilisation surveys, and the design and development of an online tourism…

  9. Address

    Suffolk, United Kingdom, Great Yarmouth Borough Council

    Telephone

    10000

    Great Yarmouth Borough Council,

    The Winter Gardens in Great Yarmouth is in desperate need of restoration. We provided an option appraisal for its future use and the initial business case for a Phase 1 HLF bid.

  10. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A practical business guide aimed at supporting local tour operators and SMEs looking to enter the European tourism market for nature and ecotourism.

  11. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    25000

    Falkland Islands Tourist Board,

    Study to develop a system of tourism statistics to provide the Falkland Islands Tourist Board with robust data to plan, market, monitor and regulate the tourism sector. Included the design and implementation of air visitor, cruise visitor and…

  12. Address

    Tristan da Cunha, South Atlantic Environmental Research Institute

    Telephone

    12000

    South Atlantic Environmental Research Institute,

    Study to assess the potential for land and ocean-based tourism on Tristan da Cunha in the South Atlantic, and compile a broad-brush strategy for developing the sector in a realistic and sustainable way.

  13. Address

    Africa, Mintel

    Telephone

    2500

    Mintel,

    Niche market report that examines the state of adventure tourism around the world and in Africa, the emerging and main destinations for adventure tourism in Africa, profiles of the adventure tourist, and the future for adventure tourism in Africa to…

  14. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    6000

    Falkland Islands Tourist Board,

    Survey to gain insight into the users of the Falkland Islands Tourist Board website, and to gauge their levels of satisfaction with regards to the information it provided, its layout, ease of use, content, and usefulness providing information for…

  15. Address

    Surrey, United Kingdom, Private Client

    Telephone

    5000

    Private Client,

    This private estate needed initial feasibility and planning advice to restore a 100-acre site with sand pit and lakes to create a viable water-based natural attraction, which opened to the public in 2018.

  16. Address

    Latvia, Ministry of Economics of the Republic of Latvia, European Union

    Telephone

    8000

    Ministry of Economics of the Republic of Latvia, European Union,

    Study to assess the existing collection and organisation of tourism information in Latvia, and propose a national system to provide all the regional tourism information offices with up-to-date information on the sector.

  17. Address

    Borough of Richmond upon Thames, United Kingdom, London Borough of Richmond upon Thames, Visit Richmond

    Telephone

    18000

    London Borough of Richmond upon Thames, Visit Richmond,

    Study to provide up-to-date information on visitor and trip characteristics, and to determine the value of the visitor economy in the Borough of Richmond upon Thames. It also implemented an ongoing tracking system of the visitor economy so the…

  18. Address

    Oxfordshire, United Kingdom, Voyages to Antiquity

    Telephone

    11000

    Voyages to Antiquity,

    Study contracted by a specialist historical and archaeological focussed cruise operator, which was seeking to target their marketing activity more effectively, and needed to understand more about their customer base and prospects.

  19. Address

    London, United Kingdom, Hackney Council

    Telephone

    26500

    Hackney Council,

    Abney Park is one of London’s Magnificent Seven Cemeteries. Visitor surveys, stakeholder consultations and a competitor analysis, combined with an in-depth understanding of heritage of this unique woodland cemetery in Hackney, helped to identify…

  20. Address

    Eritrea, Ministry of Tourism, UNWTO, UNDP

    Telephone

    350000

    Ministry of Tourism, UNWTO, UNDP,

    As part of a Tourism Master Plan for Eritrea, Acorn developed a system of tourism statistics to enable the Ministry of Tourism to collect, process, analyse and disseminate tourism data and intelligence related to the sector.

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

Sustainable tourism - Leave No Trace

Sustainability is the key to a positive future for tourism

Embedding sustainable practices into all aspects of a tourism business has become more common these days.  It is widely understood that sustainability is key to minimise the negative impacts (such as over tourism, exploitation of children and wild animals, inauthentic tourism activities and poorly paid seasonal jobs) and maximise the positive impacts (such as promoting cultural heritage, job creation for economic independence, protection of wildlife species and habitats, job creation, community-led tourism).

A digital world

Digital Transformation in the Tourism Sector

Digitalisation has transformed the way companies do business.  In the tourism industry, purchasing flights online and booking hotel rooms on the Internet marked the early days of digital transformation in the sector.  

Caribbean island, blue tourism

Three unique challenges to sustainable tourism in islands

Blue tourism is a term used to describe Coastal and Maritime tourism. The sector has become an increasing source of income for destinations with attractive coastlines thanks to the development of multiple tourism activities such as cruise tourism, boating, watersports, scuba diving, marine life observation, fishing and recreational use of beaches. However, these activities often put a lot of pressure on local ecosystems and tend to damage the destinations’ environmental assets, which, very often are what visitors are attracted to in the destination. Sustainable development of these blue tourism destinations is therefore becoming critical to avoid altering their natural resources to a point of no return. 

Resident Visitor Survey for destination sustainable development.

The one stakeholder NOT to forget…!

Sustainable tourism encompasses much more than solely protecting the environment in the destination, even though that is essential of course. A sustainable destination must be one that cares for its wildlife and landscapes, but also one that cares for its inhabitants! When thinking about tourism, one often thinks about visitors and the private tourism sector within the destination. But sometimes we forget the most important stakeholder: the local community, which is not always directly linked to the tourism sector.

Digital Nomad and Bleisure

Millennials and Gen Z Poised to Spearhead a Rise in Bleisure Travel after COVID-19

Before COVID-19, the ‘bleisure’ travel trend, defined as a mix of business and leisure travel, was taking off, driven by the Millennials (or Gen Y), a large, important travelling group.  Already keen travellers, Millennials are well known to be keen on experiential travel that offers an authentic insight into a destination, immersing themselves into new cultures and local lives. 

Street food cart

How Food Tourism is a Driver for Authentic Tourism Experiences

As food plays a central part in the lives of all people on the planet and local specialities are widely appreciated as an intrinsic feature of many cultures, it is now well understood that local cuisines play an important role in offering the visitor an authentic insight into the culture of a place.

News

News

December 2021

November 2021

October 2021

August 2021

July 2021

June 2021

May 2021

April 2021

January 2021

November 2020

October 2020

September 2020

August 2020

July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk