Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 250

, currently showing 81 to 100.

  1. Address

    Zimbabwe, UNWTO

    Telephone

    30000

    UNWTO,

    The United Nations World Tourism Organization (UNWTO) commissioned five three-day tourism statistics seminars across Africa over a period of 10 years. These were held in Harare, Zimbabwe; Tripoli, Libya; Bagamoyo, Tanzania; Addis Ababa, Ethiopia,…

  2. Address

    Barbados, Caribbean Tourism Organisation

    Telephone

    26000

    Caribbean Tourism Organisation,

    Study commissioned by the Caribbean Tourism Organisation (CTO) to research and produce 20 detailed niche segment reports, each of which focussed on specific tourism activities that were considered the primary reason for travel; these included bird…

  3. Address

    Ascension Island, South Atlantic Environmental Research Institute

    Telephone

    12000

    South Atlantic Environmental Research Institute,

    Study to assess the potential for land and ocean-based tourism on Ascension Island in the South Atlantic, and compile a broad-brush strategy for developing the sector in a realistic and sustainable way.

  4. Address

    United Kingdom, Moment Factory

    Telephone

    20000

    Moment Factory,

    In depth research and field work was used to advise on a business and marketing plan for how an immersive experience that celebrates the heritage of sacred spaces could be launched in the UK.

  5. Address

    Scotland, United Kingdom, VisitScotland

    Telephone

    16000

    VisitScotland,

    Study to undertake market research into horse riding and horse racing in Scotland, and to develop a market profile for each that would include clear guidelines on developing, marketing and promoting each segment.

  6. Address

    South Yorkshire, United Kingdom, Visit Doncaster

    Telephone

    5000

    Visit Doncaster,

    Visit Doncaster is the destination management organisation for Doncaster and the surrounding area. In 2018 they contracted Acorn T-Stats to implement our online tourism statistics tracking system to measure changes in the visitor economy in the…

  7. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Niche market report covering Astronomy and Natural Phenomenon tourism, that includes the market size, characteristics and analysis of the sector’s future, along with leading tour operator profiles.

  8. Address

    Kent, United Kingdom, Dover District Council

    Telephone

    6000

    Dover District Council,

    Dover District Council needed a tourism signage audit for the town. Each sign was photographed and mapped and a full analysis of the locations, condition and purpose of the signs was reported together with GIS mapping for all signs.

  9. Address

    London, United Kingdom, Hackney Council

    Telephone

    26500

    Hackney Council,

    Abney Park is one of London’s Magnificent Seven Cemeteries. Visitor surveys, stakeholder consultations and a competitor analysis, combined with an in-depth understanding of heritage of this unique woodland cemetery in Hackney, helped to identify…

  10. Address

    Falkland Islands, Falkland Islands Tourist Board, Falkland Islands Development Corporation

    Telephone

    8000

    Falkland Islands Tourist Board, Falkland Islands Development Corporation,

    Whilst only 10% of the Falklands population live outside of the capital, Stanley, (anywhere outside of Stanley is known as "camp") leisure tourists spend over 80% of their time in camp. This study assessed the value of tourism to the camp economy.

  11. Address

    Tristan da Cunha, South Atlantic Environmental Research Institute

    Telephone

    12000

    South Atlantic Environmental Research Institute,

    Study to assess the potential for land and ocean-based tourism on Tristan da Cunha in the South Atlantic, and compile a broad-brush strategy for developing the sector in a realistic and sustainable way.

  12. Address

    Ethiopia, Great Ethiopian Run plc

    Telephone

    10000

    Great Ethiopian Run plc,

    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a…

  13. Address

    Aberdeen, United Kingdom, VisitScotland

    Telephone

    12000

    VisitScotland,

    Study commissioned by VisitScotland to establish the current and future growth of outdoor activities within the United Kingdom, in order to predict outdoor activity holiday trends for leisure and business tourism in Scotland up to the year 2005 and…

  14. Address

    East Sussex, United Kingdom, Hastings Borough Council, Seaspace

    Telephone

    66000

    Hastings Borough Council, Seaspace,

    The Stade is considered to be one of Hastings’ key heritage attractions, being characterised by a beach-launched fishing fleet and black timber net huts. The aim of this study was to create a cluster of attractions that would provide a critical…

  15. Address

    County Durham, United Kingdom, Visit County Durham

    Telephone

    4000

    Visit County Durham,

    Visit County Durham is the destination management organisation for Durham coordinating the promotion of the county nationally and internationally. In 2015 Visit County Durham contracted Acorn T-Stats to implement our online tourism statistics…

  16. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report that looks as Music Festival Tourism Worldwide, explores the current music festival scene, profiles a music festival tourist and the benefits of the festival sector, and what’s next for the industry.

  17. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A comprehensive study about the Adventure Tourism sector was required to support SME’s in developing countries to prepare their tourism product for the European market.

  18. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A comprehensive market research study into the SAVE tourism market (Scientific, Academic, Volunteer, Educational) and how it is positioned within the broader global tourism industry.

  19. Address

    Guyana, Guyana Tourism Authority, Guyana Ministry of Tourism, IADB

    Telephone

    200000

    Guyana Tourism Authority, Guyana Ministry of Tourism, IADB,

    Acorn led an international team to create a national tourism brand for Guyana and a ten-year Marketing Strategy and Action Plan. The strategy is underpinned by extensive market research in North America, South America, the Caribbean, UK and mainland…

  20. Address

    Saudi Arabia, Saudi Arabia Ministry of Tourism

    Telephone

    32000

    Saudi Arabia Ministry of Tourism,

    The 13 provinces of Saudi Arabia were surveyed by AC Nielsen to determine domestic visitor and trip characteristics. Acorn was subsequently commissioned to develop outline action plans for product development and marketing to boost domestic tourism…

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

India Outbound Indian backpacker

Why Invest in India?

Reasons to invest in India's rapidly growing outbound markets.

News

News

November 2020

October 2020

September 2020

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July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk