Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    20
    years

Where We Work

Number of results: 287

, currently showing 1 to 20.

  1. Address

    Italy, Private Client

    Telephone

    45000

    Private Client,

    Feasibility study for the development of three new resorts in southern Italy. Research was undertaken into the Italian domestic holiday market, key international markets, as well as potential competitors in the area.

  2. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    18000

    Falkland Islands Tourist Board,

    Each year Acorn compiles all the tourism statistics for the Falkland Islands into a single annual statistics report. This includes air and cruise survey findings, air and cruise arrivals, accommodation occupancy, and domestic tourism survey…

  3. Address

    Worldwide

    Telephone

    5000

    This practical guide was aimed at supporting SMEs in developing countries to compete effectively in the European tourism market for cultural tourism.

  4. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    A report on the dynamic and growing niche tourism market of gastronomy and culinary experiences that explores major food destinations worldwide, food tourism influences and activities, who are food tourists and how the travel industry packages such…

  5. Address

    Pebsham, United Kingdom, East Sussex County Council, Hastings Borough Council, Rother District Council

    Telephone

    20000

    East Sussex County Council, Hastings Borough Council, Rother District Council,

    In-depth analysis of 15 recreational markets identified that a multi-sport activity centre with international standard BMX and skateboarding facilities at this country park outside Hastings would appeal to both young local residents and…

  6. Address

    Haywards Heath, United Kingdom, Borde Hill Gardens

    Telephone

    3000

    Borde Hill Gardens,

    Borde Hill is a stunningly beautiful and botanically rich heritage garden, set within over 200 acres of traditional parkland. The owners of Borde Hill engaged Acorn to work on an audience development plan for the estate, to broaden its appeal and…

  7. Address

    Ethiopia, Great Ethiopian Run plc

    Telephone

    10000

    Great Ethiopian Run plc,

    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a…

  8. Address

    Falkland Islands, Falkland Islands Tourist Board, Falkland Islands Development Corporation

    Telephone

    8000

    Falkland Islands Tourist Board, Falkland Islands Development Corporation,

    Whilst only 10% of the Falklands population live outside of the capital, Stanley, (anywhere outside of Stanley is known as "camp") leisure tourists spend over 80% of their time in camp. This study assessed the value of tourism to the camp economy.

  9. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    18000

    Falkland Islands Tourist Board,

    Designed and implemented an ongoing domestic tourism survey for the Falkland Islands. The survey is carried out quarterly capturing data via a telephone interview. Data includes visitor and trip characteristics, including expenditure.

  10. Address

    Papua New Guinea, Papaua New Guinea Tourism Promotion Authority

    Telephone

    30000

    Papaua New Guinea Tourism Promotion Authority,

    Papua New Guinea commissioned this study to better understand the economic impact of tourism compared to other sectors in the economy. The Tourism Satellite Account generates some of the most important measures for this, including tourism direct…

  11. Address

    Spain, UNWTO

    Telephone

    18000

    UNWTO,

    The United Nations World Tourism Organization (UNWTO) commissioned the research and writing of a manual on Data Collection and Analysis for Tourism Management, Marketing and Planning. The manual explains the differences between the major data…

  12. Address

    Namibia, Namibia Tourism Board

    Telephone

    180000

    Namibia Tourism Board,

    Design and implementation of a domestic tourism survey in Namibia to assess the scope and economic impact of domestic travel. Included design of the survey, interviewer training, pilot testing, tracking a 3,000 household survey, analysis and…

  13. Address

    Lincolnshire, United Kingdom, Lincolnshire County Council

    Telephone

    15000

    Lincolnshire County Council,

    The cumulative potential of Uphill Lincoln's historic assets: the Norman castle, cathedral, Bishop's Palace and Magna Carta, were assessed and investment opportunities identified to help Lincoln move from being a half-day to a short break…

  14. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    8000

    Falkland Islands Tourist Board,

    Study to assess the economic impact of the cruise sector in the Falklands, focusing on the revenue generated by the cruise vessels through the payment of passenger dues, taxes and purchases from the private sector of goods and services.

  15. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel ,

    Specialist niche market report on wine tourism around the world that examines the state of the global wine market and how wine tourism has become a key component of the industry as wineries strive to diversify beyond production.

  16. Address

    Botswana, Department of Tourism, WAVES - World Bank

    Telephone

    72000

    Department of Tourism, WAVES - World Bank,

    Research into the data available and feasibility of developing a natural capital account (NCA) for Botswana under the World Bank WAVES Project. A methodology for developing the natural capital account was developed, which would provide Botswana…

  17. Address

    Lesotho, Lesotho Tourism Development Corporation

    Telephone

    18000

    Lesotho Tourism Development Corporation,

    The Research and Development Department within the Lesotho Tourism Development Corporation (LTDC) required a system to collect, compile and disseminate tourism statistics in the country, and contracted Acorn to implement their T-Stats system for…

  18. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    This detailed business guide was aimed at supporting SMEs throughout Africa, Asia and Latin America to compete effectively in the European tourism market for food tourism.

  19. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    A comprehensive market research study into the SAVE tourism market (Scientific, Academic, Volunteer, Educational) and how it is positioned within the broader global tourism industry.

  20. Address

    Tuvalu, South Pacific Tourism Organisation

    Telephone

    35000

    South Pacific Tourism Organisation,

    Study commissioned by the South Pacific Tourism Organisation to undertake visitor surveys in Tuvalu, the Marshall Islands and the Federated States of Micronesia, and compile comprehensive reports of the findings.

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

How to become a sustainable destination?

How to become a sustainable destination?

Managing a destination sustainably is not an easy task, and there are various threats and challenges that destinations are increasingly facing.  And carbon offsetting and planting trees will, unfortunately, not be enough.  From threats linked to climate change and increasing GHG atmospheric concentrations to challenges related to the wellbeing of the population and visitors, the management of waste, energy, water but also culture and heritage, and the engagement of local businesses, it can sometimes be challenging to identify the next steps a destination should take.

20 years later… what has changed?

20 years later… what has changed?

On the 10th of January 2002, Alison Burgh and Kevin Millington created Acorn Tourism Consulting Ltd. In 20 years, the tourism industry has evolved dramatically, our work has significantly changed, but the people that we have met along the way have remained as inspiring and resilient!

What is the Green Destinations Top 100 Stories?

What is the Green Destinations Top 100 Stories?

The Green Destinations Top 100 Stories is an annual competition launched in 2014 to help destinations at different stages of their journey towards sustainable and regenerative tourism. The Top 100 is an effective tool for every destination, whether they are looking to learn more about reporting and communicating sustainability, wanting to establish themselves as an industry leader by sharing an innovative project implemented, or looking for an achievable yet ambitious first step to learn more about destination sustainability guidelines.

Sustainable tourism - Leave No Trace

Sustainability is the key to a positive future for tourism

Embedding sustainable practices into all aspects of a tourism business has become more common these days.  It is widely understood that sustainability is key to minimise the negative impacts (such as over tourism, exploitation of children and wild animals, inauthentic tourism activities and poorly paid seasonal jobs) and maximise the positive impacts (such as promoting cultural heritage, job creation for economic independence, protection of wildlife species and habitats, job creation, community-led tourism).

A digital world

Digital Transformation in the Tourism Sector

Digitalisation has transformed the way companies do business.  In the tourism industry, purchasing flights online and booking hotel rooms on the Internet marked the early days of digital transformation in the sector.  

Caribbean island, blue tourism

Three unique challenges to sustainable tourism in islands

Blue tourism is a term used to describe Coastal and Maritime tourism. The sector has become an increasing source of income for destinations with attractive coastlines thanks to the development of multiple tourism activities such as cruise tourism, boating, watersports, scuba diving, marine life observation, fishing and recreational use of beaches. However, these activities often put a lot of pressure on local ecosystems and tend to damage the destinations’ environmental assets, which, very often are what visitors are attracted to in the destination. Sustainable development of these blue tourism destinations is therefore becoming critical to avoid altering their natural resources to a point of no return. 

Resident Visitor Survey for destination sustainable development.

The one stakeholder NOT to forget…!

Sustainable tourism encompasses much more than solely protecting the environment in the destination, even though that is essential of course. A sustainable destination must be one that cares for its wildlife and landscapes, but also one that cares for its inhabitants! When thinking about tourism, one often thinks about visitors and the private tourism sector within the destination. But sometimes we forget the most important stakeholder: the local community, which is not always directly linked to the tourism sector.

News

News

January 2022

December 2021

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January 2021

November 2020

October 2020

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July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk