Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 270

, currently showing 1 to 20.

  1. Address

    Hungary, Hungary Ministry of Tourism, European Union

    Telephone

    35000

    Hungary Ministry of Tourism, European Union,

    Study to establish the most effective and efficient delivery systems for distributing tourism information to existing and potential visitors to Hungary, tour operators and travel agents, travel writers and researchers, as well as within the…

  2. Address

    Borough of Richmond upon Thames, United Kingdom, London Borough of Richmond Upon Thames

    Telephone

    16000

    London Borough of Richmond Upon Thames,

    Survey of residents and visitors to 10 attractions within Richmond-upon-Thames to find out how they had travelled to the attraction, and what would encourage them to travel to the destination using a sustainable means of transport.

  3. Address

    Private Client

    Telephone

    2500

    Private Client,

    Market research was required to support the development of a wellness and glamping business in the south east region of the UK.

  4. Address

    Fiji, South Pacific Tourism Organisation

    Telephone

    42000

    South Pacific Tourism Organisation,

    Development of 22 niche segments to assist South Pacific countries to develop tourism in these markets. The segments included birdwatching, cultural heritage and historic tourism, cycling, diving, festival and sports events tourism, and fishing.

  5. Address

    Wales, United Kingdom, Pembroke Dock Tourism and Heritage Group and Town Team

    Telephone

    10000

    Pembroke Dock Tourism and Heritage Group and Town Team,

    Community consultation, market analysis, options appraisal to inform a business plan for social enterprises to stimulate tourism in Pembroke Dock, south Wales.

  6. Address

    Royal Borough of Kensington & Chelsea, United Kingdom, Royal Borough of Kensington & Chelsea

    Telephone

    15000

    Royal Borough of Kensington & Chelsea,

    Study to determine the demand and additional expenditure that would be generated in Kensington and Chelsea, as well as the rest of London, from visitors if a Crossrail station was developed on the King's Road.

  7. Address

    Scotland, United Kingdom, VisitScotland

    Telephone

    16000

    VisitScotland,

    Study to undertake market research into horse riding and horse racing in Scotland, and to develop a market profile for each that would include clear guidelines on developing, marketing and promoting each segment.

  8. Address

    Rwanda, Rwanda Development Board

    Telephone

    186000

    Rwanda Development Board,

    Study to develop a system of tourism statistics for Rwanda, including the implementation of a visitor exit survey, accommodation occupancy survey, and a process for the collection and compilation of visitor arrivals statistics. This led to the…

  9. Address

    Manchester, Manchester Airports Group

    Telephone

    6000

    Manchester Airports Group,

    An extensive market research report was required by Manchester Airports Group on the tourism sector in Bulgaria with a focus on Sofia.

  10. Address

    Surrey, United Kingdom, National Trust

    Telephone

    15000

    National Trust,

    Acorn provided market-led options for the development of the house at Leith Hill, a National Trust estate in Surrey, as part of a Conservation Management Plan led by associates ACTA.

  11. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A comprehensive study about the Adventure Tourism sector was required to support SME’s in developing countries to prepare their tourism product for the European market.

  12. Address

    Lesotho, Lesotho Tourism Development Corporation, World Bank

    Telephone

    22000

    Lesotho Tourism Development Corporation, World Bank,

    The purpose of this study was to establish the tourism products that Lesotho had to offer, in particular for the cultural and activity tourism markets, and identify ways of targeting and marketing to domestic, South African and international…

  13. Address

    Aberdeen, United Kingdom, VisitScotland

    Telephone

    12000

    VisitScotland,

    Study commissioned by VisitScotland to establish the current and future growth of outdoor activities within the United Kingdom, in order to predict outdoor activity holiday trends for leisure and business tourism in Scotland up to the year 2005 and…

  14. Address

    Buckinghamshire, United Kingdom, Princes Risborough Visitor Development Strategy

    Telephone

    5000

    Princes Risborough Visitor Development Strategy,

    Extensive market research and stakeholder consultation informed a Visitor Development Strategy to enable Princes Risborough to roll out its existing Visitor Action Plan by linking elements of the town’s visitor offer into an integrated plan.

  15. Address

    Cambridgeshire, United Kingdom, Visit Cambridge and Beyond

    Telephone

    4000

    Visit Cambridge and Beyond,

    Visit Cambridge and Beyond is the official tourism service for Cambridge and the surrounding areas, responsible for marketing Cambridge to UK and international markets. In 2019 they contracted Acorn T-Stats to implement our online tourism…

  16. Address

    Jordan, Jordan Inbound Tour Operator Association, USAID

    Telephone

    15000

    Jordan Inbound Tour Operator Association, USAID,

    Research for the Jordan Inbound Tour Operator Association to better understand its importance to the overall tourism sector, and its value to the Jordanian economy in terms of visitor numbers, expenditure, direct value added and employment. The…

  17. Address

    United Kingdom, Moment Factory

    Telephone

    20000

    Moment Factory,

    In depth research and field work was used to advise on a business and marketing plan for how an immersive experience that celebrates the heritage of sacred spaces could be launched in the UK.

  18. Address

    France, Comité Régional du Tourisme Nord-Pas-de-Calais

    Telephone

    56000

    Comité Régional du Tourisme Nord-Pas-de-Calais,

    There are a large number of World War I and II sites in Northern France, some of which are well-known, but most are relatively unknown. These were assessed to provide a strategy for developing and marketing them to UK visitors; special focus was…

  19. Address

    Botswana, Department of Tourism, UNWTO, UNDP

    Telephone

    120000

    Department of Tourism, UNWTO, UNDP,

    This one-year project focused on strengthening the Research and Statistics Unit by setting up a system of tourism statistics and developing a comprehensive tourism statistics database to formalise the storage, processing and retrieval of data.

  20. Address

    Kent, United Kingdom, Canterbury City Council

    Telephone

    41000

    Canterbury City Council,

    Reculver Country Park needed a Masterplan to rejuvenate the once thriving destination. Our market led approach clearly identified the need to provide for green tourism and move away for the traditional static caravan market.

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

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News

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk