Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do


  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:


  1. Successfully completed
  2. Enjoyed working with
  3. Delivered projects in
  4. Served the sector for

Where We Work

Number of results: 250

, currently showing 1 to 20.

  1. Address

    Sussex, United Kingdom, Tate’s of Sussex



    Tate’s of Sussex,

    The South Downs Heritage Centre applied for planning permission for an education barn and nine eco-lodges. Acorn undertook an assessment of the need and demand for the South Downs Rural Crafts and Heritage Centre and full planning permission was…

  2. Address

    Worldwide, Mintel




    Specialist niche market report that examines the market for Gap Year travel covering market influences, profile and segmentation, which tour operators support the market, and what the outlook for the industry looks like.

  3. Address

    St. Helena, St. Helena Tourism



    St. Helena Tourism,

    In 2017 travel to St Helena by air became possible with the opening of an airport on the island. In order to track the growth of tourism that was anticipated, St Helena Tourism contracted Acorn T-Stats to implement our online tourism statistics…

  4. Address

    Aruba, Aruba Tourism Authority



    Aruba Tourism Authority,

    We assessed potential demand for niche activities in Aruba including Adventure, Birding, Culinary, Nautical, Romance, Sport and Wellness and conducted stakeholder consultations to identify the products that could differentiate Aruba from its…

  5. Address

    Saint Vincent and the Grenadines, Ministry of Tourism, Caribbean Development Bank



    Ministry of Tourism, Caribbean Development Bank,

    An extensive tourism statistics study for St. Vincent that included the design and implementation of a system of tourism statistics, including an air visitor survey, cruise and yacht visitor survey, accommodation survey, and attractions survey.

  6. Address

    Bedfordshire, United Kingdom, Experience Bedfordshire



    Experience Bedfordshire,

    By undertaking a survey of tourism sector businesses in Bedfordshire, an assessment was made of the importance of tourism in the area. An estimate was also made of visitor expenditure, bed nights, and tourism employment in the county.

  7. Address

    Oman, Ministry of Tourism, UNWTO



    Ministry of Tourism, UNWTO,

    Capacity building project for the Ministry of Tourism to improve the system of tourism statistics. New surveys were implemented, including a cruise visitor survey, an attractions survey, and an assessment of the value of Oman's overseas tourism…

  8. Address

    Hungary, Hungary Ministry of Tourism, European Union



    Hungary Ministry of Tourism, European Union,

    Study to establish the most effective and efficient delivery systems for distributing tourism information to existing and potential visitors to Hungary, tour operators and travel agents, travel writers and researchers, as well as within the…

  9. Address

    Royal Borough of Greenwich, United Kingdom, Visit Greenwich



    Visit Greenwich,

    Visit Greenwich is the Royal Borough of Greenwich Destination Management Company tasked with the development of tourism in the borough. In 2015 they contracted Acorn T-Stats to implement our online tourism statistics tracking system for the area.

  10. Address

    Jordan, Ministry of Tourism, USAID



    Ministry of Tourism, USAID,

    Designed the questionnaire for a new comprehensive exit survey for international visitors to Jordan. The key role was to bring together the Ministry of Tourism, Central Statistics Office and Jordan Tourist Board to ensure cross-organisation…

  11. Address

    Aberdeen, United Kingdom, VisitScotland




    Study commissioned by VisitScotland to establish the current and future growth of outdoor activities within the United Kingdom, in order to predict outdoor activity holiday trends for leisure and business tourism in Scotland up to the year 2005 and…

  12. Address

    India, Mahindra Holidays and Resorts



    Mahindra Holidays and Resorts,

    Mahindra Holidays and Resorts India Ltd needed to launch their new homestay product in the UK market. They asked Acorn to lead on the development of the brand and delivery of the sales and marketing and social media campaign.

  13. Address

    Jersey, United Kingdom, Jersey




    Jersey’s mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way. Jersey contracted Acorn T-Stats in 2019 to implement our T-Stats Essentials online…

  14. Address

    West Sussex, United Kingdom, Horsham District Council



    Horsham District Council,

    Horsham needed to develop the district's identity to attract visitors, particularly in market towns and rural areas. Acorn collaborated with thinkingplace to develop a visual identity, Visitor Economy Strategy and establish a Visitor Economy…

  15. Address

    Palestine, Palestine Ministry of Tourism, UNWTO, UNDP



    Palestine Ministry of Tourism, UNWTO, UNDP,

    Study to establish a set of statistical guidelines for Palestine, develop an information system for planning and marketing purposes, and undertake formal and on-the-job training to staff in the Ministry of Tourism and Antiquities.

  16. Address

    Cotswolds, United Kingdom, Cotswolds Tourism



    Cotswolds Tourism,

    The Cotswolds covers a huge area of almost 800 square miles in central England. To assist with monitoring and managing the sector, Cotswolds Tourism contracted Acorn T-Stats in 2011 to implement our online tourism statistics tracking system for the…

  17. Address

    Lesotho, Lesotho Tourism Development Corporation, World Bank



    Lesotho Tourism Development Corporation, World Bank,

    Design and implementation of a 6,000 sample visitor exit survey for Lesotho using electronic data capture through iPads donated by Acorn. The project also included the implementation of an online business barometer survey to track sentiment in the…

  18. Address

    Namibia, Ministry of Environment and Tourism, UNWTO, UNDP



    Ministry of Environment and Tourism, UNWTO, UNDP,

    This project was commissioned to review the national tourism information system and system of tourism statistics, and make relevant recommendations and project proposals in order to strengthen the operational capacity of the Ministry of Environment…

  19. Address

    South Yorkshire, United Kingdom, Visit Doncaster



    Visit Doncaster,

    Visit Doncaster is the destination management organisation for Doncaster and the surrounding area. In 2018 they contracted Acorn T-Stats to implement our online tourism statistics tracking system to measure changes in the visitor economy in the…

  20. Address

    Kenya, Kenya Tourism Federation



    Kenya Tourism Federation,

    The Kenya Tourism Federation (KTF) commissioned this study to estimate the value of tourism in Kenya, and through value chain analysis determine its competitiveness, the challenges It faced, and to make recommendations to accelerate growth and…

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Featured Projects


  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020

"Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand.  The service was efficient, timely and the final report presented in a very useable format.  I would certainly recommend them and happily use Acorn again."

Joanna Walding
Country Manager, UK & Ireland, Aruba Tourism Authority
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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970