About

Summary 

Gap Year Travel is characterised by young people taking extended breaks to travel, either before or after university. It has become increasingly common in the European market, particularly in the UK, and young people are particularly keen on authentic and stimulating travel experiences. Acorn Tourism was commissioned by the CBI to research this important European market to help them understand and target this large and growing group of travellers. 

Our Approach 

Acorn Tourism used its extensive market research skills to uncover the distinct characteristics of the market, identify the different segments and the typical types of travel experience, notably work experience placements, volunteer placements and adventure travel that motivate this significant market. The study focused on the key European markets, identifying key differences and major trends. As a young body of travellers, mandatory and other requirements were highlighted such as the need for adventure tourism standards. Key sales channels were identified, particularly those specifically geared for gap year travel, with tips on how to reach and do business with them. 

The study accompanies a wide range of detailed business guides that have been developed for the CBI, Netherlands Enterprise Centre. The purpose of the studies is to support SMEs in developing countries who are looking to attract the lucrative European market.

Outcome 

Acorn Tourism’s guide to help local tour operators all over the world target the European self-drive market provided a wide range of tips and practical advice, along with detailed research into the market of European consumers.