About
Summary
Self-drive tourists are characterised by being adventurous and enjoy taking part in specific activities when they travel, such as nature and wildlife tours, adventure experiences and food and wine trails. They enjoy having the freedom to make spontaneous decisions and prefer flexible itineraries and there are many opportunities for tour operators in developing countries to reach them. Acorn Tourism was commissioned by the CBI to undertake thorough research to help them understand and target this valuable market.
Our Approach
Acorn Tourism’s extensive primary and secondary research into the self-drive tourism market outlined the main characteristics of the self-drive tourist and identified the main European markets, and the key destinations for self-drive holidays. The study provided detailed segmentation of the market and types of self-drive tourist and outlined motivations and behaviours to provide valuable research information. Mandatory requirements, sustainability and additional requirements such as clear communication and safety and security were provided to help the tour operator make the right decisions when choosing to target this market. Sales channels were identified and a range of competing destinations profiled to provide best practice examples and context.
This study is one of many detailed business guides aimed at SMEs in developing countries commissioned by the CBI, Netherlands Enterprise Centre, a long-term client of Acorn Tourism.
Outcome
Acorn Tourism’s guide to help local tour operators all over the world target the European self-drive market provided a wide range of tips and practical advice, along with detailed research into the market of European consumers.
Directions
Projects Nearby
Acorn Tourism conducted detailed market research for this comprehensive business guide to…
Acorn Tourism conducted research for this comprehensive business guide to help local tour…
Acorn Tourism conducted research for this comprehensive business guide to help local tour…
Acorn Tourism conducted detailed market research for these detailed sector studies to…
Acorn Tourism conducted research for this comprehensive business guide to help local tour…
Acorn Tourism conducted detailed market research for this comprehensive business guide to…
This detailed business guide was conducted to support local tour operators and other…
A detailed report about the Generation Y market segment was required to support SME’s to…
A comprehensive study about the Multi-Gen market segment was required to support SME’s to…
This detailed business guide was aimed at supporting SMEs throughout Africa, Asia and…
Switzerland Tourism used Harrods shop windows and in-store space for a marketing campaign…
Risk assessment for Launch PR (with the lead client being an insurance company) to…
Study for the design and development of an online database to store a wide range of…
A comprehensive business guide offering a set of tips to help tourism businesses in…
Specialist niche market report on International Rail Packages that profiles the leading…
The City of London Corporation is the governing body of the Square Mile in London with…