About

Summary 

Businesses across all sectors are digitalising their processes to increase efficiency and competitiveness and the tourism industry is no exception.  COVID-19 has accelerated the need for digital practices as travellers demand digital communications, online sales and contactless solutions.  Acorn Tourism was commissioned by the CBI, the Netherlands Enterprise Agency, to research how digitalisation was transforming tourism all over the world and provide some practical advice to SMEs in developing countries on how best to digitalise their operations to attract the European market.  

Our Approach 

Acorn Tourism undertook extensive and thorough market research to uncover the key aspects of digitalisation in the tourism industry and the benefits for tourism businesses of all sizes.  Using a wide range of trusted sources, the guide covered several key areas of digitalisation that are important considerations for SMEs, including:

• As assessment of digital processes commonly used in the tourism industry, along with the opportunities and challenges digitalisation presents.
• The importance of being vigilant through robust online security.
• How digital marketing strategies have become essential tools to reach consumers.
• How to sell travel products online and what the options are along with the growing importance of mobile technology and the need to make websites mobile friendly.
• An assessment of Big Data, how it is used by the tourism sector and how to harness it for business intelligence.
• Finally, a tip about emerging technologies for the tourism industry to keep an eye out for.

Outcome 

Acorn Tourism’s Tips to go Digital Business Guide delivered practical, useful advice and information to help tourism businesses to embed digital processes in their business.