Projects undertaken for this Client

Adventure Tourism – A Business Guide for SMEs, United KingdomA comprehensive study about the Adventure Tourism sector was required to support SME’s in developing countries to prepare their tourism product for the European market.

River Cruise Tourism – A Business Guide for SMEs, United KingdomThe study provided a detailed picture of the global cruise industry and offered a wide range of advice and tips including how to plan and market a cruise and selling shore excursions to passengers. Clear segmentation by cruise type and passenger demographics was offered along with channels to…

Business Guides for SMEs entering the European Tourism Market, United KingdomA series of business guides was required to support SME’s in developing countries to prepare their tourism product for the European market with the overarching aim of stimulating sustainable economic development in the tourism sector.

Nature and Ecotourism – A Business Guide for SMEs, United KingdomA practical business guide aimed at supporting local tour operators and SMEs looking to enter the European tourism market for nature and ecotourism.

How to Manage Risks in Tourism - A Business Guide, United KingdomA detailed and extensive study into the process of risk management for tourism businesses that involved both establishing a Risk Management Process before a crisis occurs, and the four-step process to be adopted during the crisis.

SAVE Tourism - A Business Guide for SMEs, United KingdomA comprehensive market research study into the SAVE tourism market (Scientific, Academic, Volunteer, Educational) and how it is positioned within the broader global tourism industry.

Uganda Tourism Sector Value Chain Analysis, UgandaCBI Netherlands required a detailed Value Chain Analysis of the Ugandan tourism sector to identify the challenges and opportunities to support the growth of the sector. The findings of the VCA would then define the scope of a five-year tourism programme.

Niche Market Intelligence Business Advice to support SME’s in Developing Countries, ZambiaAcorn is working with CBI Netherlands for three years to deliver market intelligence, product development and capacity building reports that connect tourism SMEs from developing countries to the European market.

Cultural Tourism Development in Mongolia, MongoliaThe Minister needed advice on how Mongolia’s cultural tourism offer could meet internationally sustainable tourism guidelines and benefit remote and rural communities. We identified products to attract visitors from France, Germany, Japan, Russia and USA.

Zambia Tourism Sector Value Chain Analysis, ZambiaExtensive research, stakeholder engagement and workshops, informed CBI about the opportunities to invest in an Export Coaching Programme to support a more competitive and sustainable tourism value chain in Zambia and increase SME exports to Europe.

Diaspora Tourism - A Business Guide for SMEs, United KingdomA detailed study about the Diaspora tourism segment was required to support SME’s in developing countries to prepare their tourism product for the European market.

Sun and Beach Tourism - A Business Guide for SMEs, United KingdomA comprehensive study about Sun and Beach Tourism in developing countries was required to support SME’s to prepare their tourism product for the European market.

Multi-Generational Tourism - A Business Guide for SMEs, United KingdomA comprehensive study about the Multi-Gen market segment was required to support SME’s to prepare their tourism product for the European market.

Generation Y Tourism - A Business Guide for SMEs, United KingdomA detailed report about the Generation Y market segment was required to support SME’s to prepare their tourism product for the European market.

LBGTQ Tourism - A Business Guide for SMEs, United KingdomA detailed report about the LBGTQ market segment was required to support SME’s to prepare their tourism product for the European market.

Fully Independent Travellers (FIT) - A Business Guide for SMEs, United KingdomA detailed report about the FIT (Fully Independent Traveller) market segment was required to support SME’s to prepare their tourism product for the European market.

Community-Based Tourism (CBT) - A Business Guide for SMEs, United KingdomA detailed study into Community-base tourism (CBT) was required to support SMEs and local communities to prepare their tourism product for the European market.

Sport Tourism - A Business Guide for SMEs, United KingdomA detailed study into Sport Tourism and the European market was required to support SME’s and local communities to prepare their tourism product for the market.

Religious Tourism - A Business Guide for SMEs, United KingdomA detailed study into Religious Tourism and the European market of believer and non-believer consumers was required to support SMEs to prepare suitable tourism products for the market.

Baby Boomers - A Business Guide for SMEs, United KingdomA detailed study into the Baby Boomer traveller market was required to support SMEs prepare suitable tourism products for the European market segment.

How to be a Successful Tourism Company Online - a Business Guide, United KingdomAn extensive guide detailing the steps needed to help tourism businesses improve their online presence through a well-designed and executed website development strategy.