Projects undertaken for this Client

Adventure Tourism – A Business Guide for SMEs, United KingdomA comprehensive study about the Adventure Tourism sector was required to support SME’s in developing countries to prepare their tourism product for the European market.

River Cruise Tourism – A Business Guide for SMEs, United KingdomThe study provided a detailed picture of the global cruise industry and offered a wide range of advice and tips including how to plan and market a cruise and selling shore excursions to passengers. Clear segmentation by cruise type and passenger demographics was offered along with channels to…

Business Guides for SMEs entering the European Tourism Market, United KingdomA series of business guides was required to support SME’s in developing countries to prepare their tourism product for the European market with the overarching aim of stimulating sustainable economic development in the tourism sector.

Nature and Ecotourism – A Business Guide for SMEs, United KingdomA practical business guide aimed at supporting local tour operators and SMEs looking to enter the European tourism market for nature and ecotourism.

How to Manage Risks in Tourism - A Business Guide, United KingdomA detailed and extensive study into the process of risk management for tourism businesses that involved both establishing a Risk Management Process before a crisis occurs, and the four-step process to be adopted during the crisis.

SAVE Tourism - A Business Guide for SMEs, United KingdomA comprehensive market research study into the SAVE tourism market (Scientific, Academic, Volunteer, Educational) and how it is positioned within the broader global tourism industry.

Uganda Tourism Sector Value Chain Analysis, UgandaCBI Netherlands required a detailed Value Chain Analysis of the Ugandan tourism sector to identify the challenges and opportunities to support the growth of the sector. The findings of the VCA would then define the scope of a five-year tourism programme.

Niche Market Intelligence Business Advice to support SME’s in Developing Countries, ZambiaAcorn is working with CBI Netherlands for three years to deliver market intelligence, product development and capacity building reports that connect tourism SMEs from developing countries to the European market.

Cultural Tourism Development in Mongolia, MongoliaThe Minister needed advice on how Mongolia’s cultural tourism offer could meet internationally sustainable tourism guidelines and benefit remote and rural communities. We identified products to attract visitors from France, Germany, Japan, Russia and USA.

Zambia Tourism Sector Value Chain Analysis, ZambiaExtensive research, stakeholder engagement and workshops, informed CBI about the opportunities to invest in an Export Coaching Programme to support a more competitive and sustainable tourism value chain in Zambia and increase SME exports to Europe.

Diaspora Tourism - A Business Guide for SMEs, United KingdomA detailed study about the Diaspora tourism segment was required to support SME’s in developing countries to prepare their tourism product for the European market.

Sun and Beach Tourism - A Business Guide for SMEs, United KingdomA comprehensive study about Sun and Beach Tourism in developing countries was required to support SME’s to prepare their tourism product for the European market.

Multi-Generational Tourism - A Business Guide for SMEs, United KingdomA comprehensive study about the Multi-Gen market segment was required to support SME’s to prepare their tourism product for the European market.

Gen Y Tourism - A Business Guide for SMEs, United KingdomA detailed report about the Generation Y market segment was required to support SME’s to prepare their tourism product for the European market.

LBGTQ Tourism - A Business Guide for SMEs, United KingdomA detailed report about the LBGTQ market segment was required to support SME’s to prepare their tourism product for the European market.

Fully Independent Travellers (FIT) - A Business Guide for SMEs, United KingdomA detailed report about the FIT (Fully Independent Traveller) market segment was required to support SME’s to prepare their tourism product for the European market.

Community-Based Tourism (CBT) - A Business Guide for SMEs, United KingdomA detailed study into Community-base tourism (CBT) was required to support SMEs and local communities to prepare their tourism product for the European market.

Sport Tourism - A Business Guide for SMEs, United KingdomA detailed study into Sport Tourism and the European market was required to support SME’s and local communities to prepare their tourism product for the market.

Religious Tourism - A Business Guide for SMEs, United KingdomA detailed study into Religious Tourism and the European market of believer and non-believer consumers was required to support SMEs to prepare suitable tourism products for the market.

Baby Boomers - A Business Guide for SMEs, United KingdomA detailed study into the Baby Boomer traveller market was required to support SMEs prepare suitable tourism products for the European market segment.

How to be a Successful Tourism Company Online - a Business Guide, United KingdomAn extensive guide detailing the steps needed to help tourism businesses improve their online presence through a well-designed and executed website development strategy.

Wildlife Tourism - A Business Guide for SMEs, United KingdomThis detailed business guide was aimed at supporting tourism SMEs throughout Africa, Asia and Latin America to compete effectively in the European tourism market for wildlife tourism.

Bird Watching Tourism - A Business Guide for SMEs, United KingdomThis detailed business guide was aimed at supporting SMEs throughout Africa, Asia and Latin America to compete effectively in the European tourism market for bird watching tourism.

Cultural Tourism - A Business Guide for SMEs, United KingdomThis practical guide was aimed at supporting SMEs in developing countries to compete effectively in the European tourism market for cultural tourism.

Food Tourism - A Business Guide for SMEs, United KingdomThis detailed business guide was aimed at supporting SMEs throughout Africa, Asia and Latin America to compete effectively in the European tourism market for food tourism.

Walking Tourism - A Business Guide for SMEs, United KingdomThis detailed business guide was conducted to support local tour operators throughout Africa, Asia and Latin America to compete effectively in the European tourism market for walking tourism.

Wellness Tourism - A Business Guide for SMEs, IndiaThis detailed business guide was conducted to support local tour operators throughout developing countries in Africa, Asia and Latin America to compete effectively in the European tourism market for wellness tourism.

Cycling Tourism - A Business Guide for SMEs, PhilippinesThis detailed business guide was conducted to support local tour operators and other tourism businesses around the world to compete effectively in the European tourism market for cycling tourism.

Jordan Sustainable Tourism Programme 2021-25, JordanThe overarching objective of the Jordan Sustainable Tourism Programme 2021-25 is to support the Jordanian tourism sector to operate in a more sustainable and responsible manner. We are supporting local partners to work towards this common goal, encouraging collaboration between the public and…

Tips to Go Green in the Tourism Sector - A Business Guide for SMEs, United KingdomAcorn Tourism conducted research for this comprehensive business guide to help local tour operators understand what is meant by Going Green, and to implement a range of low-cost actions into their businesses.

Tips to Become a Socially Responsible Supplier - A Business Guide for SMEs, East TimorAcorn Tourism conducted research for this comprehensive business guide to help local tour operators understand corporate social responsibility, and provided detailed explanations and tips.

Tips to Attract Domestic and Regional Tourism - A Business Guide for SMEs, IcelandAcorn Tourism conducted research for this useful business guide to help local tour operators understand domestic and regional markets, and how they can be cost-effectively targeted with tourism products to help stimulate growth following the pandemic.

Luxury Tourism - A Business Guide for SMEs, TurkmenistanAcorn Tourism conducted research for this comprehensive business guide to help local tour operators understand the luxury tourism market and learn how to target the wealthy traveller.

Self-Drive Tourism - A Business Guide for SMEs, VenezuelaAcorn Tourism conducted research for this comprehensive business guide to help local tour operators understand the self-drive tourism market and learn how to target this group of adventurous travellers.

Gap Year Travel - A Business Guide for SMEs, TurkeyAcorn Tourism conducted detailed market research for this comprehensive business guide to help local tour operators understand the unique characteristics of the Gap Year market and learn how to target this group of young and enthusiastic travellers.

Solo Travel - A Business Guide for SMEs, UruguayAcorn Tourism conducted detailed market research for this comprehensive business guide to help local tour operators understand the unique characteristics of solo travellers and learn how to target this group of discerning travellers.

Tips to Work with Influencers - A Business Guide for SMEs, Saint LuciaAcorn Tourism conducted research for this useful business guide to help local tour operators understand influencer marketing, and how to engage with them cost-effectively to promote their tourism businesses.

Watersports Tourism - A Business Guide, BarbadosThis detailed business guide was conducted to support local tour operators and other tourism businesses around the world to compete effectively in the European tourism market for watersports tourism.

Tourism Sector Studies - Guides for SMEs to Enter the European Tourism Market, MyanmarTwo detailed tourism sector studies wer required to help inform SME’s in developing countries to prepare their tourism product for the European market with the overarching aim of stimulating sustainable economic development in the tourism sector.

Gen X Tourism - A Business Guide for SMEsAcorn Tourism conducted research for this comprehensive business guide to help local tour operators understand the Gen X consumer group and learn how to target them.

Tourism Market Demand and Travel Trends - A Business Guide for SMEs, Turks and Caicos IslandsAcorn Tourism conducted detailed market research for these detailed sector studies to help local tour operators understand the market and the trends that affect them.

Gen Z Tourism - A Business Guide for SMEsAcorn Tourism conducted research for this comprehensive business guide to help local tour operators understand the Gen Z consumer group and learn how to target them.

Fishing Tourism - A Business Guide for SMEsAcorn Tourism conducted research for this comprehensive business guide to help local tour operators understand the potential for developing fishing tourism in their destination, how to develop it sustainably and tips to sell it on the European market.

Diving Tourism - A Business Guide for SMEsAcorn Tourism conducted research for this comprehensive business guide to help local tour operators understand the potential for dive tourism, how to develop it sustainably and useful tips to attract the European market.

Best Practice for Successful Sustainable Tour Operators - A Business GuideCommissioned by the CBI, the Netherlands Enterprise Agency, Acorn researched and authored this extensive report, which showcases best practices from inbound tour operators in developing countries.

Agritourism - A Business Guide for SMEsAcorn Tourism conducted research for this comprehensive business guide to help local tour operators understand the potential for agritourism, how to develop it sustainably and tips to sell it on the European market.

Urban Experiences - A Business Guide for SMEsAcorn Tourism conducted research for this comprehensive business guide to help local tour operators understand the potential of urban experiences and learn how to target this group of travellers interested in city culture.