Watching the Tour de France

About

Summary 

Acorn Tourism was commissioned by the CBI, the Netherlands Enterprise Agency to compile a study on Sport Tourism, a large niche market that, pre-pandemic, was popular among European tourists seeking to remain active while on holiday.  The niche offers considerable potential opportunities for SMEs in developing countries to develop exciting packages and once travelling restrictions are lifted.  Acorn’s study offered a wide range of advice to operators looking to enter the market.  

Our Approach 

Acorn’s study provided detailed analysis of Sport Tourism, providing key insights that included:

  1. The need to carefully rebuild relationships with European tourists in the wake of the Covid-19 pandemic so they feel confident to travel once more.
  2. The requirements that must be complied with which are either mandatory or desirable for the niche, in particular the importance of establishing good safety and best management practices to satisfy their European partners who might be tour operators, OTAs or direct customers.
  3. How the market is segmented by spectator sports and participatory holidays, events and activities.  
  4. Key competing countries and organisations in the sport tourism sector around the world and an analysis of products promoted. 

Outcome

The study provided a detailed analysis of the Sport Tourism niche market, offering a wide range of advice to SMEs in developing countries to help them develop and promote suitable tourism packages.  Sport Tourism was identified as large tourism niche that offers considerable potential when pandemic restrictions are lifted.

Directions

Projects Nearby

  1. A report to identify the leading destinations in Africa for driving holidays, outlining…

  2. Study to design and develop a national domestic tourism survey that included the data…

  3. Review of the tourism satellite account project in South Africa, including the delivery…

  1. In 2000, Acorn developed an offline tourism statistics database to assist with measuring…

  2. Niche market report that examines the state of adventure tourism around the world and in…

  3. This one-year project focused on strengthening the Research and Statistics Unit by…

  4. The Research and Development Department within the Lesotho Tourism Development…

  5. Study to assess the existing system of tourism statistics and make recommendations to…

  6. Development of guides for the public and private sectors to help them sell Lesotho to…

  7. Design and implementation of a 6,000 sample visitor exit survey for Lesotho using…

  8. The purpose of this study was to establish the tourism products that Lesotho had to…

  9. This project brought together all the tourism statistics that had been collected over the…

  10. An analysis of existing research and extensive consultations, advised tourism…

  11. Study to further enhance the tourism statistical infrastructure in Botswana following the…

  12. The project was aimed at assisting the Research and Statistics Unit in the Department of…

  13. Research into the data available and feasibility of developing a natural capital account…

Previous Next

Sport Tourism - A Business Guide for SMEs

Client:

CBI - The Netherlands Enterprise Centre,

Location:

Worldwide
CBI - The Netherlands Enterprise Centre

This project contributes to the following United Nations Sustainable Development Goals:

  • Acorn AwardsSDG 1 - End poverty in all its forms everywhere SDG 1 - End poverty in all its forms everywhere 2020
  • Acorn AwardsSDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work SDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work 2020
  • Acorn AwardsSDG10 - Reduce inequality within and among countries SDG10 - Reduce inequality within and among countries 2020
  • Acorn AwardsSDG11 - Make cities and human settlements inclusive, safe, resilient and sustainable SDG11 - Make cities and human settlements inclusive, safe, resilient and sustainable 2020

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk