Camels in the Desert

About

Summary 

Adventure tourism is one of the world’s largest niches in the global tourism industry today and it is one that is expanding and evolving rapidly as demand for experiential travel increases.  Travel to Africa has long been regarded as an ‘adventure’ in itself and is one of the world’s most challenging destinations to visit.   Acorn was commissioned by Mintel to profile the adventure travel segment in Africa, identify the market in the major providing countries and forecast the future for adventure tourism on the continent.

Our Approach

Consulting a wide range of trusted sources, Acorn accumulated extensive and robust market research data on the vast adventure tourism segment, both globally and in Africa in order to present a detailed picture of the market.  This included a full definition of the term ‘adventure tourism’; an outline of the volume and value of the market and provided a distinction of typical adventure activities, both hard and soft.

The tourism sector in Africa was also analysed to provide context and the leading countries for adventure tourism were identified, both emerging and more established destinations.  The report profiled a wide range of adventure activities that can be enjoyed on the continent which were further segmented by type including physical activities, cultural activities, volunteering and independent travel.  Tourist profiles and motivations were also discussed along with tour operators serving the sector.

Outcome

The report concluded that the adventure travel segment offered considerable potential for tourism development in Africa.  The continent is already one of the best places to participate in some of the most challenging activities on the planet and as the adventure tourist continues to seek increased personal enrichment and challenges in more remote destinations, so Africa looks set to benefit.  The traveller market is also broadening to include families, multi-generational groups and increased numbers of ‘soft adventurers’ looking for new challenges.  Initiatives to make travel to Africa easier will support growth, such as the expanding air sector and the East Africa Tourist Visa that was launched in 2014.  A similar scheme for southern African countries was in the pipeline for launch in 2018. 

Directions

Projects Nearby

  1. This one-year project focused on strengthening the Research and Statistics Unit by…

  2. In 2000, Acorn developed an offline tourism statistics database to assist with measuring…

  3. Review of the tourism satellite account project in South Africa, including the delivery…

  1. Study to design and develop a national domestic tourism survey that included the data…

  2. A report to identify the leading destinations in Africa for driving holidays, outlining…

  3. An analysis of existing research and extensive consultations, advised tourism…

  4. The Research and Development Department within the Lesotho Tourism Development…

  5. Study to further enhance the tourism statistical infrastructure in Botswana following the…

  6. Development of guides for the public and private sectors to help them sell Lesotho to…

  7. Study to assess the existing system of tourism statistics and make recommendations to…

  8. The purpose of this study was to establish the tourism products that Lesotho had to…

  9. This project brought together all the tourism statistics that had been collected over the…

  10. Design and implementation of a 6,000 sample visitor exit survey for Lesotho using…

  11. The project was aimed at assisting the Research and Statistics Unit in the Department of…

  12. Research into the data available and feasibility of developing a natural capital account…

  13. Large sample tourism exit survey to provide detailed tourist profile and trip…

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Adventure Tourism in Africa

Client:

Mintel,

Location:

Africa
Mintel

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk