About

Summary 

As a tour operator or tourism business, having a strong presence online is key to being a successful business online. Having a website with beautiful images, inspirational video and well-written content, and effective managment of social media platforms are key to effective and dynamic digital marketing strategies.  Commissioned by the CBI, the Netherlands Enterprise Agency, Acorn Tourism compiled this extensive and detailed report to help SMEs in developing countries present their tourism businesses more effectively online in order to reach global customers.  

Our Approach 

Acorn Tourism’s extensive experience of supporting clients all over the world to develop effective digitial marketing strategies supported the production of this business guide.  The guide explained the process for developing a digital marketing strategy locally and methodically, and topics covered included:

1. The importance of reaching and selling to consumers online (B2C)
2. How to work online with business partners (B2B)
3. How to develop a digital marketing strategy
4. How to create or improve a website
5. How to produce good content for your digital channels
6. Take online bookings
7. Choose social media platforms
8. How to use AI in tourism
9. Marketing and advertising
10. Monitor and evaluate online activities

Outcome 

Acorn’s business guide delivered comprehensive practical advice and information to help tourism businesses to be effective online and develop their own digital marketing strategy to reach European and other source markets to generate new business.