Social Media Platforms

About

Summary 

As a tour operator or tourism business, having a website with beautiful images, inspirational video and well-written content has become key to the development of any online strategy.  Commissioned by the CBI, the Netherlands Enterprise Agency, Acorn Tourism compiled this extensive and detailed report to help SMEs in developing countries present their tourism businesses more effectively online in order to reach global customers.  

Our Approach 

Acorn Tourism’s extensive experience of supporting clients all over the world to develop effective online strategies supported the production of this business guide.  The guide explained the process for developing a website strategy into a logical order, and topics covered included:

  1. An outline of consumer behaviour online – who uses the Internet to research and plan their leisure trips, and how they use it.
  2. The need to clearly analyse and understand the business before embarking on developing an online strategy.
  3. Tips on building a website, considering using online website builders.
  4. Generating effective content and ensuring it is SEO-friendly.
  5. Creating a social media marketing campaign and considering paid for advertising.
  6. Implementing a ‘call to action’.
  7. Taking bookings through OTAs or online booking systems.

Outcome 

Acorn’s business guide delivered comprehensive practical advice and information to help tourism businesses to either improve or establish new websites that would effectively reach European and other source markets to generate new business.

Directions

Public Transport Directions

"I think it is really one of the best studies I've seen this year!"

Arthur Scheinhardt, Programme Manager Market Intelligence, CBI

Projects Nearby

  1. A detailed report about the LBGTQ market segment was required to support SME’s to prepare…

  2. The study provided a detailed picture of the global cruise industry and offered a wide…

  3. A series of business guides was required to support SME’s in developing countries to…

  1. A detailed study into Community-base tourism (CBT) was required to support SMEs and local…

  2. A practical business guide aimed at supporting local tour operators and SMEs looking to…

  3. A comprehensive study about the Adventure Tourism sector was required to support SME’s in…

  4. A detailed and extensive study into the process of risk management for tourism businesses…

  5. A comprehensive market research study into the SAVE tourism market (Scientific, Academic,…

  6. Feasibility study of a large online tourism statistics and information database for the…

  7. This policy paper study for the European Union examined exchange rate changes between the…

  8. The Winter Gardens in Great Yarmouth is in desperate need of restoration. We provided an…

  9. There are a large number of World War I and II sites in Northern France, some of which…

  10. A Vision for Kent's Coast was developed, within a wider strategy for Kent's coast,…

  11. An audit and analysis of the signage and potential development assets along the Kent…

  12. Thanet's 17 beaches are its greatest tourist asset. This strategic action plan produced a…

  13. Dover District Council needed a tourism signage audit for the town. Each sign was…

Previous Next

How to be a Successful Tourism Company Online - a Business Guide

Client:

CBI, The Netherlands Enterprise Agency,

Location:

Worldwide
CBI, The Netherlands Enterprise Agency

This project contributes to the following United Nations Sustainable Development Goals:

  • Acorn AwardsSDG 1 - End poverty in all its forms everywhere SDG 1 - End poverty in all its forms everywhere 2020
  • Acorn AwardsSDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work SDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work 2020
  • Acorn AwardsSDG10 - Reduce inequality within and among countries SDG10 - Reduce inequality within and among countries 2020
  • Acorn AwardsSDG11 - Make cities and human settlements inclusive, safe, resilient and sustainable SDG11 - Make cities and human settlements inclusive, safe, resilient and sustainable 2020

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk