Social Media Platforms

About

Summary 

As a tour operator or tourism business, having a strong presence online is key to being a successful business online. Having a website with beautiful images, inspirational video and well-written content, and effective managment of social media platforms are key to effective and dynamic digital marketing strategies.  Commissioned by the CBI, the Netherlands Enterprise Agency, Acorn Tourism compiled this extensive and detailed report to help SMEs in developing countries present their tourism businesses more effectively online in order to reach global customers.  

Our Approach 

Acorn Tourism’s extensive experience of supporting clients all over the world to develop effective digitial marketing strategies supported the production of this business guide.  The guide explained the process for developing a digital marketing strategy locally and methodically, and topics covered included:

  1. The importance of reaching and selling to consumers online (B2C)
  2. How to work online with business partners (B2B)
  3. How to develop a digital marketing strategy
  4. How to create or improve a website
  5. How to produce good content for your digital channels
  6. Take online bookings
  7. Choose social media platforms
  8. How to use AI in tourism
  9. Marketing and advertising
  10. Monitor and evaluate online activities

Outcome 

Acorn’s business guide delivered comprehensive practical advice and information to help tourism businesses to be effective online and develop their own digital marketing strategy to reach European and other source markets to generate new business.

Directions

Public Transport Directions

"I think it is really one of the best studies I've seen this year!"

Arthur Scheinhardt, Programme Manager Market Intelligence, CBI

Projects Nearby

  1. This detailed business guide was conducted to support local tour operators throughout…

  2. A detailed report about the LBGTQ market segment was required to support SME’s to prepare…

  3. Acorn Tourism conducted research for this comprehensive business guide to help local tour…

  1. A series of business guides was required to support SME’s in developing countries to…

  2. The study provided a detailed picture of the global cruise industry and offered a wide…

  3. This detailed business guide was conducted to support local tour operators throughout…

  4. This practical guide was aimed at supporting SMEs in developing countries to compete…

  5. This detailed business guide was aimed at supporting SMEs throughout Africa, Asia and…

  6. Acorn Tourism conducted research for this useful business guide to help local tour…

  7. An extensive guide outlining the importance of sustainability in tourism and what…

  8. This detailed business guide was aimed at supporting tourism SMEs throughout Africa, Asia…

  9. Acorn Tourism conducted research for this comprehensive business guide to help local tour…

  10. Acorn Tourism conducted research for this useful business guide to help local tour…

  11. A detailed study into Community-base tourism (CBT) was required to support SMEs and local…

  12. Acorn Tourism conducted research for this comprehensive business guide to help local tour…

  13. This detailed business guide was conducted to support local tour operators throughout…

Previous Next

How to be a Successful Tourism Company Online - a Business Guide

Client:

CBI, The Netherlands Enterprise Agency,

Location:

Worldwide
CBI, The Netherlands Enterprise Agency

This project contributes to the following United Nations Sustainable Development Goals:

  • Acorn AwardsSDG 1 - End poverty in all its forms everywhere SDG 1 - End poverty in all its forms everywhere 2020
  • Acorn AwardsSDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work SDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work 2020
  • Acorn AwardsSDG10 - Reduce inequality within and among countries SDG10 - Reduce inequality within and among countries 2020
  • Acorn AwardsSDG11 - Make cities and human settlements inclusive, safe, resilient and sustainable SDG11 - Make cities and human settlements inclusive, safe, resilient and sustainable 2020

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk