Jordan, Wadi Rum

About

Summary 

The overarching objective of the Jordan Sustainable Tourism Programme 2021-25 is to support the Jordanian tourism sector to operate in a more sustainable and responsible manner.

To deliver this objective, we are supporting local partners to work towards this common goal, encouraging collaboration between the public and private sector. The Programme’s private sector partners, the Jordan Tourism Board (JTB) and Jordan Inbound Tour Operator Association (JITOA) and the leading regional authority Aqaba Special Economic Zone Authority (ASEZA), are being facilitated to take a consistent approach to managing and promoting the sector based on sustainable tourism best practice. This also includes working with the Jordan Trail Association (JTA) and the Royal Society for the Conservation of Nature (RSCN) to establish nationally accepted guidelines for community-based tourism.

Our Approach 

The focus of the activites undertaken during the first two year's of the programme includes:​​​​​​

  • Increased cooperation between the public and private sector on the topic of product development and sustainability standards.
  • Finding a local partner to lead on establishing a community of practice for sustainable and community tourism, to enable the exchange of best practices and lead the way for national standards, new products and initiatives.
  • Driving the understanding and use of sustainable tourism certification at regional and national level, both for destination managers and private sector buseinsses.
  • Building on the success of the RSCN Azraq Nature Reserve’s Green Destinations Top 100 Award in 2023, to motivate other destinations to start their journey towards sustainability.
  • Involving RSCN in actions related to community tourism and develop an ecotourism tour, linked to Travelife tour operators.

Outcome 

The project is ongoing, outcomes so far include:

  • Successfully supporting the managers of RSCN's Azraq Wetland Reserve to win first place in the Nature & Scenery category of the Green Destinations Top 100 Best Practices Stories 2022
  • Mentoring Aqaba's Sustainable Tourism Coordinator to submit Aqaba's application to for the Green Destinations Top 100 Stories 2023 and be shortlisted for an award in the Environment and Climate category.   
  • Delivering research, capacity building and training for JTB to develop an understanding of sustainable tourism certification schemes that would be most suitable for the NTB to promote and support their stakeholders to become certified.
  • Capacity building and training for Tourism Directorate of ASEZA to deliver sustainable tourism destination management
  • Mentoring female managers to be Sustainable Tourism Coordinators and work towards the Green Destinations certification programme.
  • Develop MSME tourism business understanding  of the niche market demand and sustainability expectations of the European market.
  • Collaborating with Jordanian sustainable tourism consultants and Travelife auditors to support MSME tourism businesses to develop their circular economy practices.

Directions

Projects Nearby

  1. Compiled a tourism satellite account for 2016 to measure tourism's contribution to the…

  2. Acorn worked with GOPA on this Tourism Digital Transformation and Product Development and…

  3. Acorn compiled the first Tourism Satellite Account (TSA) for Jordan with a reference year…

  1. Based on input-output tables generated by the Jordanian Department of Statistics, and…

  2. Study to establish a set of statistical guidelines for Palestine, develop an information…

  3. This study was part of the joint project of the European Bank for Reconstruction and…

  4. A detailed study into Religious Tourism and the European market of believer and…

  5. Review of the system of tourism statistics in Syria, with recommendations for…

  6. Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle…

  7. Research for the Jordan Inbound Tour Operator Association to better understand its…

  8. Designed the questionnaire for a new comprehensive exit survey for international visitors…

  9. Developed a proposal for the Cyprus Tourism Organisation to submit to the EC for funding…

  10. The Saudi Tourism Authority established a target of identifying, designing and supporting…

  11. This study was commissioned to investigate the planning and management of the NEOM Marine…

  12. Study for the development and implementation of a system of tourism statistics in Kuwait,…

  13. Business study to assess the viability of a tour operating company that would focus on…

Previous Next

Jordan Sustainable Tourism Programme 2021-25

Client:

CBI, Netherlands Enterprise Agency,

Location:

Jordan
CBI, Netherlands Enterprise Agency
Jordan

This project contributes to the following United Nations Sustainable Development Goals:

  • Acorn AwardsSDG 3 - Ensure healthy lives and promote well-being for all at all ages SDG 3 - Ensure healthy lives and promote well-being for all at all ages 2020
  • Acorn AwardsSDG12 - Ensure sustainable consumption and production patterns SDG12 - Ensure sustainable consumption and production patterns 2020
  • Acorn AwardsSDG14 - Conserve and sustainably use the oceans, seas, marine resources for sustainable development SDG14 - Conserve and sustainably use the oceans, seas, marine resources for sustainable development 2020
  • Acorn AwardsSDG15 - Protect, restore, promote sustainable use of terrestrial ecosystems, halt biodiversity loss SDG15 - Protect, restore, promote sustainable use of terrestrial ecosystems, halt biodiversity loss 2020

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk