Falkland Islands T-Stats

About

Summary

The Falkland Islands Tourist Board (FITB) is the agency responsible for the development and marketing of tourism in the Falkland Islands, an overseas territory of the United Kingdom.  FITB has the remit of tracking the tourism sector and monitoring inbound air and cruise arrivals, as well as domestic tourism.  To monitor the tourism sector and enable regular and up-to-date reporting of visitor arrivals, the Falkland Islands Tourist Board contracted Acorn T-Stats in 2011 to implement our online tourism statistics tracking system for the Islands.

Our Approach

Falkland Islands T-Stats system includes the tracking of inbound air arrivals by purpose of visit, mode of transport, age, gender and length of stay.  It also tracks cruise visitor arrivals by nationality and type of ship, accommodation occupancy, and domestic tourism trips.

Outcome

One of the Falkland Islands’ key activities is to use T-Stats to track the tourism sector and report to all stakeholders on a regular basis.  It uses T-Stats to store, process and generate reports that are used in the Tourism Quarterly and Annual Tourism Statistics publications, as well as to generate the various key performance indicators that track the progress of the Tourism Development Strategy.

Directions

Projects Nearby

  1. Analysis of the times and costs of air travel to the Falkland Islands from various key…

  2. Study to undertake a cruise tourism strategy to reverse the fortunes of the sector, which…

  3. Designed and implemented an ongoing domestic tourism survey for the Falkland Islands. The…

  1. Design and implementation of a face-to-face air visitor exit survey capturing visitor and…

  2. The Tourism Marketing Strategy (2020-2025) was commissioned by the Falkland Islands…

  3. Implemented a Digital Marketing Strategy for the Falkland Islands Tourist Board with the…

  4. Survey to gain insight into the users of the Falkland Islands Tourist Board website, and…

  5. Developed an eight-year Tourism Development Strategy for the Falkland Islands with the…

  6. Study to develop a system of tourism statistics to provide the Falkland Islands Tourist…

  7. Whilst only 10% of the Falklands population live outside of the capital, Stanley,…

  8. Development of a prospectus to encourage investment for a chain of luxury lodges in the…

  9. The objective of this study was to undertake qualitative research in the form of focus…

  10. Assistance to the Falkland Islands Tourist Board providing regular updates on the likely…

  11. Each year Acorn compiles all the tourism statistics for the Falkland Islands into a…

  12. Development of a series of tourism satellite accounts for the Falkland Islands since…

  13. Evaluation of rural tourism and self-catering accommodation market trends, appraisal of…

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Falkland Islands T-Stats

Client:

Falkland Islands Tourist Board,

Location:

Falkland Islands
Falkland Islands Tourist Board

This project contributes to the following United Nations Sustainable Development Goals:

  • Acorn AwardsSDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work SDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work 2020

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk