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Impact on the Tourism Sector of COVID-19 in the Falklands

About

Summary

In 2020, the COVID-19 pandemic brought tourism in almost all countries of the world to a halt.  In the Falklands, the spread of the virus occurred at the end of the tourist season meaning that tourism was little affected.  With the next season due to commence in October 2020, the Falkland Islands Tourist Board (FITB) and Falkland Islands Government (FIG) required regular updates on the development and likely impact of the pandemic and a scenario model to project visitor numbers and expenditure over a 12-month period depending on a range of external factors.

Our Approach

We used our ATOM (Acorn Tourism Model) methodology to develop a scenario forecasting model for the Falklands that took into account its three key inbound types of tourism: overnight air arrivals, large cruise ship day visitors, and longer-staying expedition cruise visitors.  A range of external factors influenced the demand projections, including travel restrictions each month of the year, country of residence  and purpose of visit of air arrivals, air transport route, and type of cruise vessel.  Based on these inputs, the model projected visitor arrivals, expenditure, and government revenue from taxes and dues.

The fortnightly COVID-19 Update was researched from our UK offices through consultations with key industry operators in the Falklands as well as the source markets, and included airlines and cruise operators, including organisations such as the International Association of Antarctic Tour Operators (IAATO).  The report included sections on the global situation, how the Falklands’ key markets were affected, forecasts for demand, and advice and useful links for operators in the Falklands.

Outcome

The intelligence provided to FITB and FIG, in particular the scenario modelling, allowed decisions to be made on how to reopen the tourism sector on the remote Islands over the period 2020-2021.

Directions

Projects Nearby

  1. Evaluation of rural tourism and self-catering accommodation market trends, appraisal of…

  2. Whilst only 10% of the Falklands population live outside of the capital, Stanley,…

  3. Development of a series of tourism satellite accounts for the Falkland Islands since…

  1. Survey to gain insight into the users of the Falkland Islands Tourist Board website, and…

  2. Design, development and implementation of a green tourism scheme for accommodation…

  3. Analysis of six niche markets that were identified as having potential for development in…

  4. Study to assess the economic impact of the cruise sector in the Falklands, focusing on…

  5. Design and implementation of a face-to-face air visitor exit survey capturing visitor and…

  6. Each year Acorn compiles all the tourism statistics for the Falkland Islands into a…

  7. Implemented a Digital Marketing Strategy for the Falkland Islands Tourist Board with the…

  8. To monitor the tourism sector and enable regular and up-to-date reporting of visitor…

  9. Analysis of the times and costs of air travel to the Falkland Islands from various key…

  10. Designed and implemented an ongoing domestic tourism survey for the Falkland Islands. The…

  11. Designed and implemented an accommodation accreditation scheme for serviced and…

  12. Study to undertake a cruise tourism strategy to reverse the fortunes of the sector, which…

  13. Developed an eight-year Tourism Development Strategy for the Falkland Islands with the…

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Impact on the Tourism Sector of COVID-19 in the Falklands

Client:

Falkland Islands Tourist Board,

Location:

Falkland Islands
Falkland Islands Tourist Board

This project contributes to the following United Nations Sustainable Development Goals:

  • Acorn AwardsSDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work SDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work 2020

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk