Value of Rural Tourism in the Falkland Islands

About

Summary

The main attractions in the Falkland Islands are outside of the capital of Stanley, as the product is largely based on wildlife and rural activities such as walking.  However, the larger cruise ships only visit Stanley, so there is a strong divide between Stanley-based tourism and tourism in all other areas in the Falklands, known as “camp”.

This study was commissioned to measure the economic impact of tourism in camp, and was undertaken by developing an expenditure model that was based on the Falkland Islands Tourist Board’s Cruise Visitor Survey, Air Visitor Survey, and Domestic Tourism Survey.

Our Approach

We developed a model that utilised the demand-survey databases to estimate expenditure that took place outside of Stanley.  This assessed tourism expenditure by three forms of tourism: inbound overnight, cruise day visitors, and domestic tourism.

Outcome

It was found that rural tourism contributed £3 million to the national economy, with 55% of that being generated by domestic visitors, 38% from overnight visitors, and 32% from cruise day visitors.

Directions

Projects Nearby

  1. Assistance to the Falkland Islands Tourist Board providing regular updates on the likely…

  2. Survey to gain insight into the users of the Falkland Islands Tourist Board website, and…

  3. Development of a series of tourism satellite accounts for the Falkland Islands since…

  1. Design and implementation of a face-to-face air visitor exit survey capturing visitor and…

  2. Evaluation of rural tourism and self-catering accommodation market trends, appraisal of…

  3. Each year Acorn compiles all the tourism statistics for the Falkland Islands into a…

  4. Design, development and implementation of a green tourism scheme for accommodation…

  5. To monitor the tourism sector and enable regular and up-to-date reporting of visitor…

  6. Implemented a Digital Marketing Strategy for the Falkland Islands Tourist Board with the…

  7. Analysis of the times and costs of air travel to the Falkland Islands from various key…

  8. Developed an eight-year Tourism Development Strategy for the Falkland Islands with the…

  9. Development of a prospectus to encourage investment for a chain of luxury lodges in the…

  10. Analysis of six niche markets that were identified as having potential for development in…

  11. Study to undertake a cruise tourism strategy to reverse the fortunes of the sector, which…

  12. Study to assess the economic impact of the cruise sector in the Falklands, focusing on…

  13. Designed and implemented an ongoing domestic tourism survey for the Falkland Islands. The…

Previous Next

Value of Rural Tourism in the Falkland Islands

Client:

Falkland Islands Tourist Board, Falkland Islands Development Corporation,

Location:

Falkland Islands
Falkland Islands Tourist Board, Falkland Islands Development Corporation

This project contributes to the following United Nations Sustainable Development Goals:

  • Acorn AwardsSDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work SDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work 2020
  • Acorn AwardsSDG15 - Protect, restore, promote sustainable use of terrestrial ecosystems, halt biodiversity loss SDG15 - Protect, restore, promote sustainable use of terrestrial ecosystems, halt biodiversity loss 2020

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk