Air Routes Analysis for the Falkland Islands

About

Summary

The Falkland Islands Economic Development Strategy identified international air access as one of the key challenges facing the development of the Islands.  As there were only two air routes into the Falklands, identifying potential target markets for the development of tourism required a better understanding of the various air connections from potential source markets around the globe to the two final departure points to the Falklands: Santiago/Punta Arenas in Chile and Brize Norton in Oxfordshire, United Kingdom.

This study was commissioned to compare accessibility in terms of flight time, cost and connections for different source markets around the world, and thereby be able to identify those with significant potential for marketing.

Our Approach

A total of 20 generating markets were identified, and the key attributes of flight time and cost were calculated for both the Chile and UK routes to the Falklands.  In order to maintain flight cost parity between the points of origin, and meaningful tables for comparison, all flight times and costs for commercial air routes were derived from expedia.com, flight times were based on the outbound leg, prices were based on direct routes where possible, and outbound flights to the Falklands arriving the first weekend in November 2011 and returning one week later.

Outcome

It was found that access from the United States and Canada, in terms of price and flight duration, was generally good.  Flight times from New Zealand were also good, although not necessarily cheap.  Brazil was identified as a local market that was worth exploring further – being both close and relatively low cost, and had an expanding outbound market.

South Africa was also identified as another emerging market that scored well in terms of price and flight times.  Spain was also identified as a potential market that could be considered for its favourable flight times and having links with the South American mainland.

Directions

Projects Nearby

  1. To monitor the tourism sector and enable regular and up-to-date reporting of visitor…

  2. Designed and implemented an ongoing domestic tourism survey for the Falkland Islands. The…

  3. Study to undertake a cruise tourism strategy to reverse the fortunes of the sector, which…

  1. Implemented a Digital Marketing Strategy for the Falkland Islands Tourist Board with the…

  2. Design and implementation of a face-to-face air visitor exit survey capturing visitor and…

  3. Study to develop a system of tourism statistics to provide the Falkland Islands Tourist…

  4. Survey to gain insight into the users of the Falkland Islands Tourist Board website, and…

  5. Developed an eight-year Tourism Development Strategy for the Falkland Islands with the…

  6. Whilst only 10% of the Falklands population live outside of the capital, Stanley,…

  7. The objective of this study was to undertake qualitative research in the form of focus…

  8. Development of a prospectus to encourage investment for a chain of luxury lodges in the…

  9. Assistance to the Falkland Islands Tourist Board providing regular updates on the likely…

  10. Each year Acorn compiles all the tourism statistics for the Falkland Islands into a…

  11. Development of a series of tourism satellite accounts for the Falkland Islands since…

  12. Evaluation of rural tourism and self-catering accommodation market trends, appraisal of…

  13. Design, development and implementation of a green tourism scheme for accommodation…

Previous Next

Air Routes Analysis for the Falkland Islands

Client:

Falkland Islands Tourist Board,

Location:

Falkland Islands
Falkland Islands Tourist Board

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk