About
Summary
In 2007 the Falkland Islands Tourist Board had very little knowledge of the tourism sector as neither tourism demand (visitor arrivals) nor supply (the businesses serving the visitors) were measured. Without a comprehensive and well-established system of tourism statistics it was not possible to develop tourism in a structured and rational way. Decisions were not based on hard facts, and it was difficult to develop a realistic and implementable tourism strategy. To resolve this issue, Acorn was commissioned to develop a system of tourism statistics that would provide the Tourist Board and Falkland Islands Government with robust data to plan, market, monitor and regulate the tourism sector.
Our Approach
Initially three key surveys were designed and implemented to measure inbound and domestic tourism; these were an Air Tourist Exit Survey, Cruise Visitor Survey and Domestic Tourism Survey. These were supplemented with an Accommodation Occupancy Survey to assess the match between supply and demand within the accommodation sector. An online tourism statistics database using Acorn’s T-Stats software was developed to store and disseminate this data.
The system of tourism statistics that Acorn developed in 2007 is still generating monthly data that is at the centre of all strategic decisions made by Falkland Islands Tourist Board today.
Outcome
Two years after the system of tourism statistics was established, Acorn commenced production of a regular quarterly forecasting report called Falklands Forecast, which provided forecasts over a 10-year period. This has now been replaced by Tourism Quarterly, which tracks the entire tourism sector including:
- air and cruise arrivals
- accommodation occupancy
- domestic flights
- ferry passengers
- footfall
- yacht visitors
- website and social media data.
Acorn also produces an annual Tourism Statistics Report to report on the sector over a calendar year and tourist season (October to March), and a bi-annual Tourism Satellite Account. These would not be possible without the system of tourism statistics implemented in 2007-2008.
Directions
Public Transport Directions
"I cannot recommend Acorn highly enough as the go-to firm for developing systems that will accurately and consistently measure the tourism sector. In the Falklands we have been benefiting for over a decade from what Acorn did in 2007."
Stephanie Middleton, Executive Director, FITB
Projects Nearby
The Tourism Marketing Strategy (2020-2025) was commissioned by the Falkland Islands…
Designed and implemented an ongoing domestic tourism survey for the Falkland Islands. The…
Implemented a Digital Marketing Strategy for the Falkland Islands Tourist Board with the…
Analysis of the times and costs of air travel to the Falkland Islands from various key…
To monitor the tourism sector and enable regular and up-to-date reporting of visitor…
Study to undertake a cruise tourism strategy to reverse the fortunes of the sector, which…
Design and implementation of a face-to-face air visitor exit survey capturing visitor and…
Survey to gain insight into the users of the Falkland Islands Tourist Board website, and…
Developed an eight-year Tourism Development Strategy for the Falkland Islands with the…
Whilst only 10% of the Falklands population live outside of the capital, Stanley,…
The objective of this study was to undertake qualitative research in the form of focus…
Development of a prospectus to encourage investment for a chain of luxury lodges in the…
Assistance to the Falkland Islands Tourist Board providing regular updates on the likely…
Each year Acorn compiles all the tourism statistics for the Falkland Islands into a…
The Tourism Recovery Incentive Programme (TRIP) was part of the Falkland Island…
Development of a series of tourism satellite accounts for the Falkland Islands since…
