Domestic Tourism Survey for the Falkland Islands

About

Summary

Domestic tourism comprises the activities of residents of a country, travelling within that country for leisure, business and other purposes.  In island destinations, the existence of domestic tourism is sometimes hard to define.  On very small islands it can be said that no domestic tourism takes place at all, as residents cannot travel more than a few miles from their place of residence in any direction.  In the Falkland Islands this is not necessarily the case, with the land mass being approximately half the size of Wales.

In order to feed into other studies such as the Tourism Satellite Account, which measures the economic impact of tourism in the Falklands, the Falkland Islands Tourist Board contracted Acorn to design, implement and administer an ongoing domestic tourism survey.

Our Approach

Domestic tourism was defined in the Falkland Islands as any trip that takes place for at least one night away from the traveller’s usual place of residence.  In line with UNWTO definitions this ensured the exclusion of short-distance trips on the island of residence.  As it is difficult (due to limited transport) to undertake day trips to other islands, the inclusion of overnight trips only was not deemed overly restrictive.

The survey was undertaken using a telephone-interview administered household survey, with the sample split between Stanley (the capital) and all other areas (known in the Falklands as camp).  Interviews were undertaken every three months, with residents being asked about domestic tourism trips taken during the previous three months.

With a total population of around 3,000 the annual sample for the survey was set at 600, with analysis being carried out on a quarterly basis using a three-month rolling average to calculate the number of domestic tourism trips, nights and spend.  Further, this expenditure was disaggregated into its key components of accommodation, transport, food and drink, recreation and shoping.

Outcome

The survey found that total domestic tourism trips in the Falklands totalled around 10,000 per annum, amounting to 40,000 nights, and with total expenditure exceeding £600,000.  Accommodation accounted for one-third of all spend, with local transport being the next largest item, followed by shopping and food/drink.

Directions

Projects Nearby

  1. Analysis of the times and costs of air travel to the Falkland Islands from various key…

  2. To monitor the tourism sector and enable regular and up-to-date reporting of visitor…

  3. Study to develop a system of tourism statistics to provide the Falkland Islands Tourist…

  1. Implemented a Digital Marketing Strategy for the Falkland Islands Tourist Board with the…

  2. Study to undertake a cruise tourism strategy to reverse the fortunes of the sector, which…

  3. Design and implementation of a face-to-face air visitor exit survey capturing visitor and…

  4. Survey to gain insight into the users of the Falkland Islands Tourist Board website, and…

  5. Developed an eight-year Tourism Development Strategy for the Falkland Islands with the…

  6. Whilst only 10% of the Falklands population live outside of the capital, Stanley,…

  7. The objective of this study was to undertake qualitative research in the form of focus…

  8. Development of a prospectus to encourage investment for a chain of luxury lodges in the…

  9. Assistance to the Falkland Islands Tourist Board providing regular updates on the likely…

  10. Each year Acorn compiles all the tourism statistics for the Falkland Islands into a…

  11. Development of a series of tourism satellite accounts for the Falkland Islands since…

  12. Evaluation of rural tourism and self-catering accommodation market trends, appraisal of…

  13. Design, development and implementation of a green tourism scheme for accommodation…

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Domestic Tourism Survey for the Falkland Islands

Client:

Falkland Islands Tourist Board,

Location:

Falkland Islands
Falkland Islands Tourist Board

This project contributes to the following United Nations Sustainable Development Goals:

  • Acorn AwardsSDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work SDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work 2020

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk