Air Visitor Survey for the Falkland Islands

About

Summary

Following the design and implementation of a system of tourism statistics that Acorn developed for the Falkland Islands in 2017-2018, which included an air visitor survey, we were requested by the Tourist Board to undertake a review and implementation of a new survey.  The growth and development of the tourism sector in the Falklands, along with advances in data collection technology, prompted this review, which led to the design, interviewer training and implementation of a new survey at Mount Pleasant Airport targeting leisure, VFR and business visitors on departure from the Falklands.

Our Approach

The first stage of the project was to undertake a thorough review of the existing survey, which we implemented in 2008, including the structure of the questionnaire and the quality of responses.  Through consultations with the Falkland Islands Tourist Board and other users of the data in the Falklands, we re-designed the questionnaire and programmed it into Apple iPads to enable electronic capture at the point of interview.

Training of the interviewers included role play and ultimately testing the new survey at Mount Pleasant Airport on departing visitors.  Minor adjustments were made before launching the survey.  The new system required interviewers to synchronise the iPads on a weekly basis, which transmits the data to our database in the UK for processing and quarterly reporting.

Outcome

The Air Visitor Survey has become an essential element of the Falkland Islands’ system of tourism statistics, providing essential intelligence for planning, marketing and monitoring the sector.  The data is used to update the Tourism Satellite Account as well as for policy decisions regarding the targeting of markets for promotions.

Directions

Projects Nearby

  1. To monitor the tourism sector and enable regular and up-to-date reporting of visitor…

  2. Analysis of the times and costs of air travel to the Falkland Islands from various key…

  3. Survey to gain insight into the users of the Falkland Islands Tourist Board website, and…

  1. Study to undertake a cruise tourism strategy to reverse the fortunes of the sector, which…

  2. Developed an eight-year Tourism Development Strategy for the Falkland Islands with the…

  3. Whilst only 10% of the Falklands population live outside of the capital, Stanley,…

  4. Implemented a Digital Marketing Strategy for the Falkland Islands Tourist Board with the…

  5. Designed and implemented an ongoing domestic tourism survey for the Falkland Islands. The…

  6. Development of a prospectus to encourage investment for a chain of luxury lodges in the…

  7. The objective of this study was to undertake qualitative research in the form of focus…

  8. Assistance to the Falkland Islands Tourist Board providing regular updates on the likely…

  9. Each year Acorn compiles all the tourism statistics for the Falkland Islands into a…

  10. Study to develop a system of tourism statistics to provide the Falkland Islands Tourist…

  11. Development of a series of tourism satellite accounts for the Falkland Islands since…

  12. Evaluation of rural tourism and self-catering accommodation market trends, appraisal of…

  13. Design, development and implementation of a green tourism scheme for accommodation…

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Air Visitor Survey for the Falkland Islands

Client:

Falkland Islands Tourist Board,

Location:

Falkland Islands
Falkland Islands Tourist Board

This project contributes to the following United Nations Sustainable Development Goals:

  • Acorn AwardsSDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work SDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work 2020

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk