Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 273

, currently showing 21 to 40.

  1. Address

    London, United Kingdom, London Wildlife Trust, Thames Water

    Telephone

    35000

    London Wildlife Trust, Thames Water,

    This award-winning Masterplan and Business Plan for the development of a visitor facility at the Woodberry Wetlands, was part of a major regeneration scheme in Hackney and supported a successful Heritage Lottery Fund bid.

  2. Address

    Lincolnshire, United Kingdom, Visit Lincoln

    Telephone

    26000

    Visit Lincoln,

    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality…

  3. Address

    Mongolia, CBI, Netherlands Enterprise Agency

    Telephone

    20000

    CBI, Netherlands Enterprise Agency,

    The Minister needed advice on how Mongolia’s cultural tourism offer could meet internationally sustainable tourism guidelines and benefit remote and rural communities. We identified products to attract visitors from France, Germany, Japan, Russia…

  4. Address

    Africa, Mintel

    Telephone

    2500

    Mintel,

    A report to identify the leading destinations in Africa for driving holidays, outlining the practicalities and to identify the driving tourist.

  5. Address

    East Sussex, United Kingdom, Tourism East Sussex

    Telephone

    30000

    Tourism East Sussex,

    This study was commissioned to provide a greater understanding of the potential of Visitor Payback Schemes and how they might be implemented in East Sussex. Whilst the study assessed the potential for a scheme at Seven Sisters Country Park, the…

  6. Address

    West Sussex, United Kingdom, Horsham District Council

    Telephone

    60000

    Horsham District Council,

    Horsham needed to develop the district's identity to attract visitors, particularly in market towns and rural areas. Acorn collaborated with thinkingplace to develop a visual identity, Visitor Economy Strategy and establish a Visitor Economy…

  7. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A detailed report about the FIT (Fully Independent Traveller) market segment was required to support SME’s to prepare their tourism product for the European market.

  8. Address

    Belgium, European Union

    Telephone

    10000

    European Union,

    This policy paper study for the European Union examined exchange rate changes between the euro and five other key currencies: the US dollar, Japanese yen, Chinese yuan, Russian rouble, and British pound, over a five year period and their impacts on…

  9. Address

    Jordan, Jordan Inbound Tour Operator Association, USAID

    Telephone

    15000

    Jordan Inbound Tour Operator Association, USAID,

    Research for the Jordan Inbound Tour Operator Association to better understand its importance to the overall tourism sector, and its value to the Jordanian economy in terms of visitor numbers, expenditure, direct value added and employment. The…

  10. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A comprehensive market research study into the SAVE tourism market (Scientific, Academic, Volunteer, Educational) and how it is positioned within the broader global tourism industry.

  11. Address

    Hungary, Hungary Ministry of Tourism, European Union

    Telephone

    35000

    Hungary Ministry of Tourism, European Union,

    Study to establish the most effective and efficient delivery systems for distributing tourism information to existing and potential visitors to Hungary, tour operators and travel agents, travel writers and researchers, as well as within the…

  12. Address

    Seychelles, Ministry of Tourism, UNWTO

    Telephone

    48000

    Ministry of Tourism, UNWTO,

    Assessment of the system of tourism statistics, and design and development of an airport exit survey and cruise visitor survey, leading to the development of a tourism satellite account. The study included extensive training with staff in the…

  13. Address

    Henfield, West Sussex, United Kingdom, Sussex Wildlife Trust

    Telephone

    10000

    Sussex Wildlife Trust,

    To deliver a high-quality programme of education and outreach work, the Sussex Wildlife Trust needed a purpose-built education facility. Our feasibility assessment and business plan established the financial implications of a new centre.

  14. Address

    North London, United Kingdom, London Development Agency

    Telephone

    15000

    London Development Agency,

    Study to evaluate the business tourism product that existed across the four North London boroughs, and how it was being used. The London Development Agency required this information to determine whether the area should be developed further for…

  15. Address

    Saudi Arabia, Ministry of Tourism, Boston Consulting Group

    Telephone

    36000

    Ministry of Tourism, Boston Consulting Group,

    Assessment of the existing tourism product and markets visiting the Asir province of Saudi Arabia, followed by the identification of a series of development options to encourage domestic and international tourism, in particular for adventure and…

  16. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report on Wilderness Tourism that explores the wilderness tourism market, identifies the leading wilderness regions and profiles tourism activities commonly undertaken.

  17. Address

    City and County of Swansea, United Kingdom, Skyline Luge

    Telephone

    12000

    Skyline Luge,

    Market and feasibility assessment of a luge, zipwire and restaurant leisure development in Swansea. Included a demand assessment, survey of local residents, assessment of local attractions and accommodation, and current trends in visitor…

  18. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report that looks as Music Festival Tourism Worldwide, explores the current music festival scene, profiles a music festival tourist and the benefits of the festival sector, and what’s next for the industry.

  19. Address

    Kent, United Kingdom, Shepway District Council

    Telephone

    15000

    Shepway District Council,

    The Destination Management Plan for Shepway is based on extensive stakeholder consultation and shared responsibility. It provides a short, medium and long-term Action Plan to take forward the tourism sector to maximise economic growth.

  20. Address

    Cotswolds, United Kingdom, Cotswolds Tourism

    Telephone

    3000

    Cotswolds Tourism,

    The Cotswolds covers a huge area of almost 800 square miles in central England. To assist with monitoring and managing the sector, Cotswolds Tourism contracted Acorn T-Stats in 2011 to implement our online tourism statistics tracking system for the…

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

Digital Nomad and Bleisure

Millennials and Gen Z Poised to Spearhead a Rise in Bleisure Travel after COVID-19

Before COVID-19, the ‘bleisure’ travel trend, defined as a mix of business and leisure travel, was taking off, driven by the Millennials (or Gen Y), a large, important travelling group.  Already keen travellers, Millennials are well known to be keen on experiential travel that offers an authentic insight into a destination, immersing themselves into new cultures and local lives. 

Street food cart

How Food Tourism is a Driver for Authentic Tourism Experiences

As food plays a central part in the lives of all people on the planet and local specialities are widely appreciated as an intrinsic feature of many cultures, it is now well understood that local cuisines play an important role in offering the visitor an authentic insight into the culture of a place.

Sustainable Wildlife Tourism

Sustainable Wildlife Tourism - Top Tips for creating unique trips

As local tour operators around the world eagerly anticipate being able to welcome tourists to visit their wildlife attractions once more, preparing their travel products for a ‘changed world’ provides multiple opportunities to add value and meet the needs of an increasingly discerning tourist. 

World Tourism Set Back 25 Years

World Tourism Set Back 25 Years

World tourist arrivals will grow by 65% to 666.6 million, up from 403.5 million in 2020 – that’s roughly the same number of tourists that travelled in 2000. 

Elephant riding

Working to Improve the Welfare of Animals in Tourism

One of the main issues the wildlife tourism industry faces is the welfare of animals in captive wildlife attractions and it is an issue that Europeans have become increasingly sensitive to. 

News

News

July 2021

June 2021

May 2021

April 2021

January 2021

November 2020

October 2020

September 2020

August 2020

July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk