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Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 246

, currently showing 21 to 40.

  1. Address

    Spain, UNWTO

    Telephone

    18000

    UNWTO,

    The United Nations World Tourism Organization (UNWTO) commissioned the research and writing of a manual on Data Collection and Analysis for Tourism Management, Marketing and Planning. The manual explains the differences between the major data…

  2. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report covering Golf Tourism: who plays and top generating markets, where they play, which operators lead the market and what the future holds for the sector.

  3. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    10000

    Falkland Islands Tourist Board,

    Analysis of six niche markets that were identified as having potential for development in the Falkland Islands; these were: birdwatching, fishing, conflict tourism, trekking, marine tourism, and yachting. Each profile included the identification of…

  4. Address

    South Yorkshire, United Kingdom, Visit Doncaster

    Telephone

    5000

    Visit Doncaster,

    Visit Doncaster is the destination management organisation for Doncaster and the surrounding area. In 2018 they contracted Acorn T-Stats to implement our online tourism statistics tracking system to measure changes in the visitor economy in the…

  5. Address

    Guyana, Guyana Tourism Authority, Guyana Ministry of Tourism, IADB

    Telephone

    200000

    Guyana Tourism Authority, Guyana Ministry of Tourism, IADB,

    Acorn led an international team to create a national tourism brand for Guyana and a ten-year Marketing Strategy and Action Plan. The strategy is underpinned by extensive market research in North America, South America, the Caribbean, UK and mainland…

  6. Address

    Northumberland, United Kingdom, Mid-Tyne Community Trust

    Telephone

    15000

    Mid-Tyne Community Trust,

    The feasibility study and options appraisal for the sustainable re-use of three redundant cottages at Barrasford Quarry in Tynedale, identified long-term mixed use for tourism, educational and commercial potential to support running costs

  7. Address

    Latvia, Ministry of Economics of the Republic of Latvia, European Union

    Telephone

    8000

    Ministry of Economics of the Republic of Latvia, European Union,

    Study to assess the existing collection and organisation of tourism information in Latvia, and propose a national system to provide all the regional tourism information offices with up-to-date information on the sector.

  8. Address

    Kuwait, Ministry of Commerce and Industry

    Telephone

    240000

    Ministry of Commerce and Industry,

    Study for the development and implementation of a system of tourism statistics in Kuwait, and the design and programming of an online database system for the collection, organisation and dissemination of the data.

  9. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    6500

    Falkland Islands Tourist Board,

    Analysis of the times and costs of air travel to the Falkland Islands from various key markets around the world, with the aim of identifying which markets had the shortest travel time and costs ,and to identify those with significant potential for…

  10. Address

    London, United Kingdom, Hackney Council

    Telephone

    26500

    Hackney Council,

    Abney Park is one of London’s Magnificent Seven Cemeteries. Visitor surveys, stakeholder consultations and a competitor analysis, combined with an in-depth understanding of heritage of this unique woodland cemetery in Hackney, helped to identify…

  11. Address

    St. Helena, St. Helena Tourism, DFID

    Telephone

    33000

    St. Helena Tourism, DFID,

    Due to the imminent opening of the airport in St. Helena and a direct link with South Africa, this study undertook an analysis of marketing and branding, including the delivery of a number of workshops for stakeholders. Recommendations were made…

  12. Address

    Tanzania, Zanzibar Association of Tourism Investors, IFC

    Telephone

    32000

    Zanzibar Association of Tourism Investors, IFC,

    Strategic plan for the development of tourism in Zanzibar that would assist it to overcome three critical barriers: the supply of goods - in particular foods, training and education, and improvement in services and utilities.

  13. Address

    Oman, Ministry of Tourism, UNWTO

    Telephone

    120000

    Ministry of Tourism, UNWTO,

    Capacity building project for the Ministry of Tourism to improve the system of tourism statistics. New surveys were implemented, including a cruise visitor survey, an attractions survey, and an assessment of the value of Oman's overseas tourism…

  14. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    8000

    Falkland Islands Tourist Board,

    Study to assess the economic impact of the cruise sector in the Falklands, focusing on the revenue generated by the cruise vessels through the payment of passenger dues, taxes and purchases from the private sector of goods and services.

  15. Address

    Leicestershire, United Kingdom, Melton District Council

    Telephone

    40000

    Melton District Council,

    Acorn, working with thinkingplace, developed the Melton Story, Destination Management Plan and Place Brand, based on a robust destination assessment and extensive stakeholder engagement, to provide Melton Mowbray with the direction for a strategic,…

  16. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    A niche market report examining the range of activities associated with underwater tourism, the global value of the market, the major destinations, the benefits of tourism to coastal communities and long term impacts to habitats and marine life.

  17. Address

    Rwanda, Rwanda Development Board

    Telephone

    186000

    Rwanda Development Board,

    Study to develop a system of tourism statistics for Rwanda, including the implementation of a visitor exit survey, accommodation occupancy survey, and a process for the collection and compilation of visitor arrivals statistics. This led to the…

  18. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    42000

    Falkland Islands Tourist Board,

    Developed an eight-year Tourism Development Strategy for the Falkland Islands with the aim of increasing tourism numbers and expenditure, lengthening the season, and creating an industry that will provide better employment opportunities for the…

  19. Address

    Warwickshire, United Kingdom, Wellesbourne Parish Council

    Telephone

    20000

    Wellesbourne Parish Council,

    Acorn proposed developing this wheelwright and blacksmith yard into a working museum with a blacksmith employed to operate the site. These proposals helped Chedham’s Yard to win funding from the BBC’s Restoration Village in 2006.

  20. Address

    Jordan, USAID, Ministry of Tourism

    Telephone

    18000

    USAID, Ministry of Tourism,

    Based on input-output tables generated by the Jordanian Department of Statistics, and using the Leontief Inverse methodology, the indirect impact of tourism in Jordan was calculated.

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Featured Projects

Inspiration

  1. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
  3. Kayaking and other outdoor activities were part of this business plan for planning application for an estate in Surrey
    This private estate needed initial feasibility and planning advice to restore a 100-acre site with sand pit and lakes to create a viable water-based natural attraction, which opened to the public in 2018.
    1. 1 Mar 20161 Feb 2017
    2. 1 Jan 202031 Dec 2020
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
  5. Senegal
    Assessment of the current demand for tourism in Senegal, creating a detailed profile of existing and potential visitors to the country. Using this data, the study developed a long list of potential investment projects to satisfy the expected demand over the next 10 years.
    1. 1 Feb 20191 Aug 2019
    2. 1 Jan 202031 Dec 2020
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020

"Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand.  The service was efficient, timely and the final report presented in a very useable format.  I would certainly recommend them and happily use Acorn again."

Joanna Walding
Country Manager, UK & Ireland, Aruba Tourism Authority
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Blogs

India Outbound Indian backpacker

Why Invest in India?

Reasons to invest in India's rapidly growing outbound markets.

News

News

July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk