Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    20
    years

Where We Work

Number of results: 288

, currently showing 21 to 40.

  1. Address

    Samoa, Samoa Tourism Authority, New Zealand Aid Programme (NZAP)

    Telephone

    52000

    Samoa Tourism Authority, New Zealand Aid Programme (NZAP),

    This two-part study was aimed at understanding inbound tourism, in particular the expenditure patterns of inbound visitors, and to develop an economic impact assessment model for all forms of tourism in Samoa.

  2. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    40000

    Falkland Islands Tourist Board,

    Development of a series of tourism satellite accounts for the Falkland Islands since 2009, with each one updating the previous. New compilations of the TSA are undertaken every other year, based on the findings from the ongoing air, cruise and…

  3. Address

    Tunisia, USAID

    Telephone

    12000

    USAID,

    Study to evaluate the existing system of tourism statistics in Tunisia in order to prepare for the development of a Tourism Satellite Account (TSA). In particular, specific focus was on the International Tourism Visitor Survey in order to make…

  4. Address

    Lincolnshire, United Kingdom, Visit Lincoln

    Telephone

    26000

    Visit Lincoln,

    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality…

  5. Address

    Oman, Ministry of Tourism, UNWTO

    Telephone

    120000

    Ministry of Tourism, UNWTO,

    Capacity building project for the Ministry of Tourism to improve the system of tourism statistics. New surveys were implemented, including a cruise visitor survey, an attractions survey, and an assessment of the value of Oman's overseas tourism…

  6. Address

    Worldwide, CBI, The Netherlands Enterprise Agency

    Telephone

    5000

    CBI, The Netherlands Enterprise Agency,

    The study provided a detailed picture of the global cruise industry and offered a wide range of advice and tips including how to plan and market a cruise and selling shore excursions to passengers. Clear segmentation by cruise type and passenger…

  7. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report covering Golf Tourism: who plays and top generating markets, where they play, which operators lead the market and what the future holds for the sector.

  8. Address

    Ramsgate Kent, United Kingdom, Visit Kent, EU Interreg IVa

    Telephone

    10000

    Visit Kent, EU Interreg IVa,

    A Vision for Kent's Coast was developed, within a wider strategy for Kent's coast, drawing on the county's unique maritime past yet looking forward to revitalise its visitor offer, while protecting and preserving its natural beauty for future…

  9. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report that examines the market for Gap Year travel covering market influences, profile and segmentation, which tour operators support the market, and what the outlook for the industry looks like.

  10. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A practical business guide aimed at supporting local tour operators and SMEs looking to enter the European tourism market for nature and ecotourism.

  11. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    12000

    Falkland Islands Tourist Board,

    Assistance to the Falkland Islands Tourist Board providing regular updates on the likely impact of the COVID-19 pandemic, and development of a scenario model to project visitor numbers and expenditure over a 12-month period depending on a range of…

  12. Address

    Worldwide

    Telephone

    5000

    This practical guide was aimed at supporting SMEs in developing countries to compete effectively in the European tourism market for cultural tourism.

  13. Address

    London, United Kingdom, London Borough of Camden

    Telephone

    2000

    London Borough of Camden,

    Camden needed to know what tourism, arts and creative industry data sources were available for London and the Borough and how they could most effectively improve these resources or commission new research.

  14. Address

    France, La Direction du Tourisme

    Telephone

    33000

    La Direction du Tourisme,

    Acorn undertook the research in the UK to identify strengths and weaknesses of the public funding programme of tourist accommodation and to make comparisons between the UK and other European countries to identify good practice.

  15. Address

    Italy, Private Client

    Telephone

    45000

    Private Client,

    Feasibility study for the development of three new resorts in southern Italy. Research was undertaken into the Italian domestic holiday market, key international markets, as well as potential competitors in the area.

  16. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    6000

    Falkland Islands Tourist Board,

    Survey to gain insight into the users of the Falkland Islands Tourist Board website, and to gauge their levels of satisfaction with regards to the information it provided, its layout, ease of use, content, and usefulness providing information for…

  17. Address

    London, United Kingdom, London Borough of Lambeth

    Telephone

    15000

    London Borough of Lambeth,

    Acorn's Business Plan provided Lambeth Council’s Parks Department with a viable model to generate income by creating a café in one of the disused buildings on Streatham Common, providing additional facilities for users of the adjacent playground.

  18. Address

    South Africa, Statistics South Africa

    Telephone

    24000

    Statistics South Africa,

    Review of the tourism satellite account project in South Africa, including the delivery of training seminars on its further development. The South Africa TSA is now updated on an annual basis and is the most advanced account in Africa.

  19. Address

    Ghana, Ministry of Tourism, UNWTO, UNDP

    Telephone

    15000

    Ministry of Tourism, UNWTO, UNDP,

    Review of Ghana's proposed tourism database that aimed to link regional tourism offices with the head office in Accra. Improvements to the proposed system were recommended, including a system of regional data collection.

  20. Address

    Surrey, United Kingdom, National Trust

    Telephone

    15000

    National Trust,

    Acorn provided market-led options for the development of the house at Leith Hill, a National Trust estate in Surrey, as part of a Conservation Management Plan led by associates ACTA.

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Jan 202231 Dec 2022
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Jan 202231 Dec 2022
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Jan 202231 Dec 2022
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Jan 202231 Dec 2022
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Jan 202231 Dec 2022
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Jan 202231 Dec 2022

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

The one magic sentence that will ensure you are doing it right

The one magic sentence that will ensure you are doing it right

Read time: 2 mins

Some may tell you that there is no magic potion for success in business, whatever industry, or sector one is working in. We disagree. There is one principle that, if followed, will almost always bring success: ...

Tourism Recovery – How Far Have We Come?

Tourism Recovery – How Far Have We Come?

Tourism is very clearly in the recovery phase following COVID-19, but to really understand the level of this recovery, and at what point visitor numbers, spend, footfall (whatever is important in your destination) surpass where they were before the pandemic, regular tracking is required.

Which sustainability certification should tourism businesses choose?

Which sustainability certification should tourism businesses choose?

Read time: 3 mins

Tourism businesses are facing increasing pressures to conduct their activity in a sustainable way to reduce their impact on the planet and contribution to climate change or biodiversity loss. A sustainability certification for tourism businesses can help provide structure and guidance with clearly defined steps to take to achieve these sustainability goals.

How to use marketing to tackle sustainability issues?

How to use marketing to tackle sustainability issues?

Read time: 3 mins

Tourism often plays an important role in a destination’s economic development, bringing in visitors to spend money in local businesses, inward investment to develop infrastructure and providing jobs for residents. However, managing a destination sustainably is not an easy task. Tourism, if not planned and managed appropriately can become destructive – over tourism, degradation of the environment, loss of culture, disruption of local community’s lives, seasonality, etc.

How to use social media to grow your business?

How to use social media to grow your business?

Read time: 1 min

Social media has become an incremental part of any business’ digital marketing strategy. With a constantly growing number of users, social media is a convenient and cost-effective way for a business to reach the market, engage with consumers and grow.

Sustainable destination management, where should you start?

Sustainable destination management, where should you start?

Read time: 1 min

Sustainable destination management is as much a necessity as it is challenging. A destination is a very complex ecosystems composed of multiple stakeholders that can sometimes have competing interests. Organisation, cooperation, collaboration, consideration of all stakeholders and effective systems for measuring and monitoring are essential. Sustainable destination management is not a target to achieve, it is a journey and ever evolving. A destination can never truly be sustainable, but some are getting pretty close! 

Our journey towards carbon neutrality

Our journey towards carbon neutrality

Read time: 2 mins

Most individuals and businesses are becoming more aware of their carbon footprint and mindful that emissions should not creep back up to pre pandemic levels. At Acorn Tourism, we’ve been trying to work out how we can make our operations carbon neutral.

The journey has not been simple…

Tourism impacts residents quality of life: here’s what you can do.

Tourism impacts residents quality of life: here’s what you can do.

Read time: 1 min

Monitoring inhabitants’ satisfaction has been identified by global sustainable destinations management standards as one of the essential guidelines to follow when working towards a more sustainable tourism industry. The local community is likely to be the one that suffers rather than benefits from tourism activities when their needs are not considered in tourism development.  Tourism activities are likely to disrupt residents’ quality of life: more traffic, less access to the city centre due to higher prices, etc.

How to become a sustainable destination?

How to become a sustainable destination?

Read time: 2 mins

Managing a destination sustainably is not an easy task, and there are various threats and challenges that destinations are increasingly facing.  And carbon offsetting and planting trees will, unfortunately, not be enough.  From threats linked to climate change and increasing GHG atmospheric concentrations to challenges related to the wellbeing of the population and visitors, the management of waste, energy, water but also culture and heritage, and the engagement of local businesses, it can sometimes be challenging to identify the next steps a destination should take.

20 years later… what has changed?

20 years later… what has changed?

Read time: 3 mins

On the 10th of January 2002, Alison Burgh and Kevin Millington created Acorn Tourism Consulting Ltd. In 20 years, the tourism industry has evolved dramatically, our work has significantly changed, but the people that we have met along the way have remained as inspiring and resilient!

What is the Green Destinations Top 100 Stories?

What is the Green Destinations Top 100 Stories?

Read time: 2 mins

The Green Destinations Top 100 Stories is an annual competition launched in 2014 to help destinations at different stages of their journey towards sustainable and regenerative tourism. The Top 100 is an effective tool for every destination, whether they are looking to learn more about reporting and communicating sustainability, wanting to establish themselves as an industry leader by sharing an innovative project implemented, or looking for an achievable yet ambitious first step to learn more about destination sustainability guidelines.

Sustainable tourism - Leave No Trace

Sustainability is the key to a positive future for tourism

Read time: 1 min

Embedding sustainable practices into all aspects of a tourism business has become more common these days.  It is widely understood that sustainability is key to minimise the negative impacts (such as over tourism, exploitation of children and wild animals, inauthentic tourism activities and poorly paid seasonal jobs) and maximise the positive impacts (such as promoting cultural heritage, job creation for economic independence, protection of wildlife species and habitats, job creation, community-led tourism).

A digital world

Digital Transformation in the Tourism Sector

Read time: 1 min

Digitalisation has transformed the way companies do business.  In the tourism industry, purchasing flights online and booking hotel rooms on the Internet marked the early days of digital transformation in the sector.  

Caribbean island, blue tourism

Three unique challenges to sustainable tourism in islands

Read time: 3 mins

Blue tourism is a term used to describe Coastal and Maritime tourism. The sector has become an increasing source of income for destinations with attractive coastlines thanks to the development of multiple tourism activities such as cruise tourism, boating, watersports, scuba diving, marine life observation, fishing and recreational use of beaches. However, these activities often put a lot of pressure on local ecosystems and tend to damage the destinations’ environmental assets, which, very often are what visitors are attracted to in the destination. Sustainable development of these blue tourism destinations is therefore becoming critical to avoid altering their natural resources to a point of no return. 

Resident Visitor Survey for destination sustainable development.

The one stakeholder NOT to forget…!

Read time: 3 mins

Sustainable tourism encompasses much more than solely protecting the environment in the destination, even though that is essential of course. A sustainable destination must be one that cares for its wildlife and landscapes, but also one that cares for its inhabitants! When thinking about tourism, one often thinks about visitors and the private tourism sector within the destination. But sometimes we forget the most important stakeholder: the local community, which is not always directly linked to the tourism sector.

News

News

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January 2022

December 2021

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October 2021

August 2021

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November 2020

October 2020

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June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk