Data on visitors to the cultural, arts and tourism sites in Camden London is essential to good planning and marketing

About

Summary 

Camden needed to know what tourism, arts and creative industry data sources were available for London and the Borough and how they could most effectively improve these resources or commission new research. 

Our Approach

Acorn conducted this desk research to enable council officers to gain the maximum intelligence out of existing data sources. We identified what data sources and reports were available (where possible with a breakdown by borough) that dealt with:

  • Tourism
  • Arts and cultural participation 
  • Wellbeing 
  • Creative industries 

The research looked at the available data sources and reports and evaluated them according to: 

  • How reliable and easily useable the data source was? 
  • Whether the data source was likely to be sustainable or if there was a danger of it disappearing or being changed in the foreseeable future? 
  • The gaps and limitations that existed within the data source and whether there were other data sources that could fill these gaps?
  • Which data sources should Camden be trying to influence and feed into in order to improve their relevance to future developments? 

Outcome 

We supplied Camden with a detailed database of all the available sources of data for the tourism, arts and creative industries. This enabled their officers to easily identify relevant data to support the development of tourism and the arts in the borough. It also identified studies that required data input from Camden and where research needed to be commissioned to fill the gaps in the available data. 

Directions

Projects Nearby

  1. Study commissioned by the London Borough of Camden to use existing local and regional…

  2. Study to provide up-to-date information on the importance of visitors to Camden, and to…

  3. Study to investigate potential opportunities that Camden could pursue during the period…

  1. Risk assessment for Launch PR (with the lead client being an insurance company) to…

  2. Switzerland Tourism used Harrods shop windows and in-store space for a marketing campaign…

  3. Annual survey undertaken since 2014 to execute a face-to-face questionnaire with visitors…

  4. Assessment of the impact of the Culture Mile Pop-Up Art programme through observations…

  5. Specialist niche market report on International Rail Packages that profiles the leading…

  6. The aim of this study was to provide up-to-date information on the importance of the…

  7. The City of London Corporation is the governing body of the Square Mile in London with…

  8. Study for the design and development of an online database to store a wide range of…

  9. This award-winning Masterplan and Business Plan for the development of a visitor facility…

  10. Assessment of the economic impact of the Sculpture in the City projects, including an…

  11. Study to determine the demand and additional expenditure that would be generated in…

  12. Consumer research to assess the effectiveness of exhibitions within the City Information…

  13. An assessment was made of the value added, to the City, wider London and the UK, of…

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Camden Tourism, Arts and Creative Industry Assessment

Client:

London Borough of Camden,

Location:

London, United Kingdom
London Borough of Camden

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk