Olympic Opportunities Study for Camden

About

Summary

The London 2012 Olympic Games generated many opportunities for the London boroughs.  The  Borough of Camden commissioned this investigation of potential opportunities it could pursue during the period prior to and during the 2012 Olympic Games in London.

In particular the study identified key strategic opportunities relating to 2012 that would have an impact on promoting Camden’s profile internationally; build upon recent initiatives in the Borough; and draw on experiences in other cities/countries that have hosted the Olympic Games.

It also set out to specifically identify opportunities that could be implemented at a low cost in terms of funding and staffing; identify opportunities could benefit the local economy, in particular businesses operating in Camden; and identify the key steps to move forward each opportunity.

Our Approach

The majority of the research was undertaken from our offices in East Sussex, which included undertaking case studies of other destinations that had hosted mega-events such as the Olympic Games and FIFA World Cups.  We also consulted personnel who worked on these events through telephone and email contacts.

Outcome

The findings recommended that the Borough should  use the Love Camden brand extensively for all communications to ensure it becomes a highly recognisable brand and enable the Borough to build up a cohesive image of its products.

We found that Camden Lock and Camden Markets were the most recognised brands, and therefore they should be used widely.  The private sector should be engaged as much as possible for sponsorship/funding as the Olympics offered a great opportunity for them, and many had not taken and steps to exploit the Games, or knew how to do so.  It was predicted that public-private partnerships would flourish.

Potential opportunities that were identified included a Love Camden Festival, a Love Camden app, promotional giveaways for businesses on the Javelin train, and a themed neighbourhood map.

Directions

Projects Nearby

  1. Study to provide up-to-date information on the importance of visitors to Camden, and to…

  2. Study commissioned by the London Borough of Camden to use existing local and regional…

  3. Camden needed to know what tourism, arts and creative industry data sources were…

  1. Risk assessment for Launch PR (with the lead client being an insurance company) to…

  2. Switzerland Tourism used Harrods shop windows and in-store space for a marketing campaign…

  3. Assessment of the impact of the Culture Mile Pop-Up Art programme through observations…

  4. Annual survey undertaken since 2014 to execute a face-to-face questionnaire with visitors…

  5. Specialist niche market report on International Rail Packages that profiles the leading…

  6. The City of London Corporation is the governing body of the Square Mile in London with…

  7. Assessment of the economic impact of the Sculpture in the City projects, including an…

  8. Study for the design and development of an online database to store a wide range of…

  9. This award-winning Masterplan and Business Plan for the development of a visitor facility…

  10. Consumer research to assess the effectiveness of exhibitions within the City Information…

  11. The aim of this study was to provide up-to-date information on the importance of the…

  12. An assessment was made of the value added, to the City, wider London and the UK, of…

  13. Study to determine the demand and additional expenditure that would be generated in…

Previous Next

Olympic Opportunities Study for Camden

Client:

London Borough of Camden,

Location:

Borough of Camden, United Kingdom
London Borough of Camden

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk