About
Summary
The Hungarian Tourinform offices are responsible for servicing the information needs of foreign and domestic visitors, collecting and updating product information, and regional marketing. The various Tourinform offices feed a wide range of tourism information into the National Tourism Information Centre and Data Base operated by Hungary Tourism.
This project was commissioned by the European Union to establish the most effective and efficient delivery systems for distributing tourism information to existing and potential visitors to Hungary, tour operators and travel agents, travel writers and researchers, as well as within the Tourinform network.
Our Approach
We undertook a review of the latest information trends regarding the dissemination of tourism and tourism-related information, including the most recent technological trends. This was followed by an evaluation of the relevance of this new technology for Tourinform and Hungary.
An evaluation of the efficiency and effectiveness of the existing Tourinform tourism information delivery system was undertaken, and a formulation of proposals for the improvement of the Tourinform tourism information delivery system, taking into account the latest technology and the information requirements of existing and potential users. The study concluded with a design of the basic concept for the improved delivery system.
Outcome
The basic design of the new system consisted of structuring the database into two distinct areas: National Information and Local Information. The National Information section would store all the information regarding Hungary’s tourism infrastructure and attractions, which are considered to be of national importance. This would include all the accommodation establishments, travel agencies, restaurants, baths, churches and monuments.
The Local Information section would store all the other information which had a local or transient element. There would be no formal geographical boundaries concerning the locality a Tourinform office would cover for its Local Information section. The section would simply be an area of the database where information, which is unlikely to be of interest to other Tourinform offices, would be stored, such as local fairs, exhibitions and shows.
Directions
Projects Nearby
This project was commissioned to put in place a system for the collection of monthly…
An extensive market research report was required by Manchester Airports Group on the…
The German National Tourist Office in the UK commissioned a benchmarking study on the…
Study to improve the national system of tourism statistics and develop an experimental…
An Influencer Marketing campaign to help promote Germany as a tourist destination during…
This project reviewed the current system of tourism statistics in Albania, and made…
Feasibility study for the development of three new resorts in southern Italy. Research…
Design and implementation of a visitor survey and accommodation occupancy survey for the…
Niche market report on the evolution, definition and history of Slow Travel, who travels…
This study was commissioned by the Swiss Ministry of Labour and the United Nations World…
A comprehensive market research study into the SAVE tourism market (Scientific, Academic,…
A comprehensive manual was developed to support national tourism boards develop their…
Niche market report covering European Rail Tourism that looks at the major European…
This policy paper study for the European Union examined exchange rate changes between the…
Feasibility study of a large online tourism statistics and information database for the…
This detailed business guide was conducted to support local tour operators and other…
