About

Summary 

Acorn was commissioned by the CBI, the Netherlands Enterprise Agency, to research and write a detailed study about Volunteer and Educational tourism to support SME’s in developing countries to prepare their travel products for the European market.  

Our Approach 

Extensive research was conducted to produce a detailed study that identified the main European markets for volunteer and educational tourism in developing countries, uncover the main trends in the market, and consider the needs of the market that are either mandatory or recommended. Practical advice on establish volunteer projects was also required. 

The report highlighted how the market is dominated by young travellers who are keen on meaningful travel experiences.  Typically time-rich and cash poor, this group travels locally, stays locally and often make important economic and practical contributions to local communities.  Key issues were found to be:

1. Projects aimed at this market should adhere to responsible tourism methods and offer ethical volunteering.
2. Volunteer projects should meet a genuine social need and have a positive impact on protecting the environment.
3. OTAs (online travel agents) are the most straightforward route to market for volunteer travel products and there are numerous operators working in the market. 
4. Working with children, wildlife conservation and marine conservation are some of the most popular volunteer travel experiences, while South Africa, Tanzania, Thailand, India, Nepal and Peru are some of the leading destinations. 

Outcome 

The report offered a range of useful information and tips for local tour operators either working in the sector or looking to enter the sector.