About
Summary
After years being closed to all but very limited numbers of tour groups, Albania opened up to the world in the late 1980s and has since been developing its product to compete with other European destinations for cultural, historical, nature-based, adventure and beach tourism.
As part of a tourism master plan for the Korça region in the South East of Albania, there was a need to better understand the volume and value of tourism in the area. A system of tourism statistics, including data collection, processing and dissemination was required to provide relevant information for key strategic decisions regarding the future of the tourism sector. To assist with this, a tourism statistics database was developed in tandem with a regional system of tourism statistics.
Our Approach
Measuring tourism at a sub-national level has its challenges as there are no borders through which visitors must cross to enter them. Consequently the use of accommodation is one of the most convenient and reliable methods for collecting data from which to develop a demand model.
We implemented a monthly accommodation survey and a visitor survey at accommodation establishments to measure the number of international and domestic tourists visiting the region, as well as their associated expenditure. A tourism statistics database, using our T-Stats software, was developed to assist with the collection and compilation of the data from these surveys. Local staff from the regional tourism organisation were trained to carry out the survey programme as well as use the database to generate key findings on visitor and trip characteristics.
Outcome
It was estimated that there were around 50,000 visitor arrivals to the Korça region in 2010, staying on average for 1.7 nights and spending €4.7 million. This was the first time that the size of the tourism sector had been measured at a regional level in Albania.
Recommendations were made for the future development of a tourism satellite account (TSA) for the region, using the newly developed system of tourism statistics. A methodology for expanding the surveys to include day visitors and those staying in non-commercial accommodation (with friends and relatives) was also developed to broaden the measurement of visitors to the region.
Directions
Projects Nearby
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