Alexander Nevsky Cathedral in Sofia, Bulgaria

About

Summary 

Manchester Airports Group required an extensive market research report about Bulgaria to provide a detailed picture of the tourism sector in the country, with a particular focus on tourism into the capital city, Sofia. 

Our Approach 

Acorn Tourism consulted a wide range of trusted sources to compile the report which provided detailed information on:

  • Bulgaria’s major tourist attractions, key resort regions and main tourism niche market segments including an assessment of current tourism packages on the market.
  • Tourism and the economy, including visitor expenditure, tourism arrivals, inbound source markets and market characteristics.
  • Tourism accommodation provision and employment in the tourism sector.
  • An overview of the transportation network in the country and its impact on tourism development
  • A competitive analysis of tourism in other nations in the region and how Bulgaria could be best positioned to attract new visitors.

Outcome 

Acorn’s research uncovered a bright future for tourism in Bulgaria’s extensive tourism product that included beach holidays, city breaks, skiing, lakes and mountains, wine tourism and wellness.  Sofia was experiencing rising numbers of international tourist arrivals and the country was highly regarded as a good value destination over many destinations in the European region.  Tourism stakeholders were proactively seeking new markets such as China and Israel while the Sofia Tourist Board was looking to increase the city break market.  

Directions

Projects Nearby

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  4. Developed a proposal for the Cyprus Tourism Organisation to submit to the EC for funding…

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  6. The German National Tourist Office in the UK commissioned a benchmarking study on the…

  7. This study was commissioned by the Swiss Ministry of Labour and the United Nations World…

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  9. Review of the system of tourism statistics in Syria, with recommendations for…

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  13. Acorn worked with GOPA on this Tourism Digital Transformation and Product Development and…

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Bulgaria - A Market Research Report

Client:

Manchester Airports Group,

Location:

Manchester
Manchester Airports Group

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk