Tourism Marketing Strategy for Switzerland

About

Summary

This study was commissioned by the Swiss Ministry of Labour and the United Nations World Tourism Organization (UNWTO) to undertake an assessment of the Swiss tourism product, the key source markets, and competing destinations in Europe.

The overall aim was to Identify the products that Switzerland can compete against other destinations with effectively, and also identify those markets that are attracted to them.  Based on these, the study developed a marketing strategy for the country, making clear, implementable recommendations for the short, medium and long term, to attract the identified markets to the country.

Our Approach

The study was undertaken through consultations and field visits across Switzerland.  We also undertook tour operator and travel consumer surveys to understand trade and tourist perceptions of Switzerland.  An assessment of 15 competing destinations was also made, comparing visitor numbers and expenditures, products, access to key markets, and tour operator coverage.

Outcome

The research identified three key strengths of Switzerland around which a sustainable marketing strategy was developed, aimed at increasing visitor numbers and expenditure in the country over three, five and ten year periods.

Directions

Projects Nearby

  1. A comprehensive market research study into the SAVE tourism market (Scientific, Academic,…

  2. Niche market report on the evolution, definition and history of Slow Travel, who travels…

  3. Acorn undertook the research in the UK to identify strengths and weaknesses of the public…

  1. Niche market report covering European Rail Tourism that looks at the major European…

  2. This policy paper study for the European Union examined exchange rate changes between the…

  3. Feasibility study of a large online tourism statistics and information database for the…

  4. A comprehensive study about the Adventure Tourism sector was required to support SME’s in…

  5. A practical business guide aimed at supporting local tour operators and SMEs looking to…

  6. There are a large number of World War I and II sites in Northern France, some of which…

  7. A detailed study into Community-base tourism (CBT) was required to support SMEs and local…

  8. The study provided a detailed picture of the global cruise industry and offered a wide…

  9. A series of business guides was required to support SME’s in developing countries to…

  10. A detailed report about the LBGTQ market segment was required to support SME’s to prepare…

  11. An extensive guide detailing the steps needed to help tourism businesses improve their…

  12. A detailed and extensive study into the process of risk management for tourism businesses…

  13. A comprehensive market research study into the SAVE tourism market (Scientific, Academic,…

Previous Next

Tourism Marketing Strategy for Switzerland

Client:

Ministry of Labour, UNWTO,

Location:

Switzerland
Ministry of Labour, UNWTO

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk