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About

Summary 

Leading on from the peer review Alison conducted in Kenya, Acorn was contracted to lead the team to create a generic handbook for National Tourist Boards. The aim is to enable them to create a robust B2B and B2C sustainability marketing and communication strategy, based on product and market analysis. The Manual comprises seven modules, includes best practice examples from tourist boards who have taken an active approach to sustainability and can be adapted to the local context of each country. 

Our Approach 

Research and analysis of existing relevant manuals was undertaken before starting the manual. Experience from previous projects was also considered when developing and manual. We found case study example both online and through looking at Green Destinations certified destinations.

Outcome 

A comprehensive manual was then produced with tools, case study examples and resources to support National Tourism Boards with their sustainable marketing and branding strategy development.

Directions

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Sustainability Branding, Marketing and Communications Training Manual for National Tourism Boards

Client:

European Union, European Centre for Agro Tourism (ECEAT), SWITCH-Asia,

Location:

Amsterdam, Netherlands
European Union, European Centre for Agro Tourism (ECEAT), SWITCH-Asia

This project contributes to the following United Nations Sustainable Development Goals:

  • Acorn AwardsSDG 1 - End poverty in all its forms everywhere SDG 1 - End poverty in all its forms everywhere 2020
  • Acorn AwardsSDG 3 - Ensure healthy lives and promote well-being for all at all ages SDG 3 - Ensure healthy lives and promote well-being for all at all ages 2020
  • Acorn AwardsSDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work SDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work 2020
  • Acorn AwardsSDG13 - Take urgent action to combat climate change and its impacts SDG13 - Take urgent action to combat climate change and its impacts 2020
  • Acorn AwardsSDG15 - Protect, restore, promote sustainable use of terrestrial ecosystems, halt biodiversity loss SDG15 - Protect, restore, promote sustainable use of terrestrial ecosystems, halt biodiversity loss 2020

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk