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Massai Kenya

About

Summary 

Acorn led a peer review for a local consultant who delivered a Comparative Study on Sustainable Destination Branding and a training programme on Sustainability Branding and Communications for the Kenya Tourism Board. This incorporated sessions on sustainable tourism policies, practice, regulators, stakeholders, gaps, best practices, and recommendations together with Branding Strategies of Sustainable Destinations: creating the brand, communication channels, specific actions.  

Our Approach 

An in-depth review of all the documentation and training programmes was undertaken. Advice and recommendations for improvement was then provided.

Outcome 

Based on this development of these resources, Acorn was asked to write a generic Sustainable Branding, Marketing and Communications Manual for National Tourist Boards, that can be adapted to the needs of specific destinations.

Map

Projects Nearby

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  3. Destination Marketing Strategy for Zanzibar

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Kenya Tourism Board Sustainable Branding Competitor Analysis and Training

Client:

European Centre for Agro Tourism (ECEAT), Green Tour Kenya, European Union

Location:

Mombassa, Kenya
European Centre for Agro Tourism (ECEAT), Green Tour Kenya, European Union

This project contributes to the following United Nations Sustainable Development Goals:

  • Acorn AwardsSDG 3 - Ensure healthy lives and promote well-being for all at all ages SDG 3 - Ensure healthy lives and promote well-being for all at all ages 2020
  • Acorn AwardsSDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work SDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work 2020
  • Acorn AwardsSDG12 - Ensure sustainable consumption and production patterns SDG12 - Ensure sustainable consumption and production patterns 2020
  • Acorn AwardsSDG16 - Promote peaceful and inclusive societies, provide access to justice for all SDG16 - Promote peaceful and inclusive societies, provide access to justice for all 2020

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk