Tunisia, TSA, Visitor Survey

About

Summary

The USAID-funded Jobs, Opportunities and Business Success (JOBS) project had identified tourism as an area of strategic focus.  However, a lack of knowledge of the economic impact of the sector led to the commissioning of this study to review the Inbound Tourism Visitor Survey (ITVS) and potential for the development of a first Tourism Satellite Account (TSA) for Tunisia.  The study also reviewed the broader system of tourism statistics and made recommendations for improving the compilation and dissemination of these.  Training sessions were held with staff from key institutions in Tunisia to discuss the findings and the recommended way forward.

Our Approach

The USAID-funded Jobs, Opportunities and Business Success project (JOBS) had identified tourism as an area of strategic focus.  Lack of accurate information on tourism’s contribution to the economy represented an obstacle for the industry as well as for policy makers.  Implementing a Tourism Satellite Account, as part of the national accounts tables, would greatly improve decision-making in the sector for both policymakers as well as private industry.

The backbone of a Tourism Satellite Account is the International Tourism Visitor Survey (ITVS), which measures visitor expenditure amongst other visitor and trip attributes.  Congruent with JOBS’ tourism workplan, this consultancy established the foundation for TSA implementation by supporting the National Institute of Statistics (INS) and a designated TSA committee (representing different governmental and private sector bodies) in their efforts to prepare a methodology and action plan for TSA compilation.

To undertake this study, we carried out a number of research tasks, and used extensive experience developing international tourism visitor survey and tourism satellite accounts in other countries (including Jordan, Botswana, and Saudi Arabia) to compile the recommendations.  The research tasks included:

  • Reviewing all available documentation related to the ITVS
  • Reviewing the system of tourism statistics in Tunisia
  • Exploring the system of national accounts in Tunisia
  • Consultations with the Tunisian National Tourism Office (ONTT) and National Institute of Statistics (INS)

Outcome

Compilation of a first experimental TSA with a base year of 2018 was recommended, and compiled using the ITVS 2018 data and national accounts data for the same year.  It was recommended that five of the ten recommended TSA tables could be compiled at this stage.  An updated inbound visitor survey (ITVS) was suggested for 2022, and a subsequent second TSA compilation should be made towards the end of 2023 using this data.

Other recommendations included the development of a database and interactive front-end dashboard that would significantly improve tourism sector intelligence in Tunisia, based on the extensive range of data held on the tourism sector in Tunisia, but currently only published in paper-based format.

Directions

Projects Nearby

  1. Feasibility study for the development of three new resorts in southern Italy. Research…

  2. We shared our nautical tourism business and blue economy marketing expertise with the…

  3. Niche market report on the evolution, definition and history of Slow Travel, who travels…

  1. Study to improve the national system of tourism statistics and develop an experimental…

  2. A comprehensive market research study into the SAVE tourism market (Scientific, Academic,…

  3. Design and implementation of a visitor survey and accommodation occupancy survey for the…

  4. This project was commissioned to put in place a system for the collection of monthly…

  5. This study was commissioned by the Swiss Ministry of Labour and the United Nations World…

  6. Study to provide a series of interventions over two years to assist with the development…

  7. Specialist niche market report on wine tourism around the world that examines the state…

  8. The United Nations World Tourism Organization (UNWTO) commissioned the research and…

  9. Study to generate forecasts of arrivals in every country of the world to 2020, and to…

  10. An extensive market research report was required by Manchester Airports Group on the…

  11. Study to establish the most effective and efficient delivery systems for distributing…

  12. Niche market report covering European Rail Tourism that looks at the major European…

  13. Acorn undertook the research in the UK to identify strengths and weaknesses of the public…

Previous Next

Tunisia Visitor Survey Review and Action Plan for TSA

Client:

USAID,

Location:

Tunisia
USAID

This project contributes to the following United Nations Sustainable Development Goals:

  • Acorn AwardsSDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work SDG 8 - Promote sustained, inclusive and sustainable economic growth, employment and work 2020

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk