Tourism is very clearly in the recovery phase following COVID-19, but to really understand the level of this recovery, and at what point visitor numbers, spend, footfall (whatever is important in your destination) surpass where they were before the pandemic, regular tracking is required.
World tourist arrivals will grow by 65% to 666.6 million, up from 403.5 million in 2020 – that’s roughly the same number of tourists that travelled in 2000.
