How AI Prompts Can Help Discover Hidden, Off-Season Experiences

Artificial Intelligence is changing how we plan our holidays. From suggesting where to go, to helping us find the “perfect stay,” AI-driven search tools like ChatGPT and Gemini are beginning to shape traveller decisions in ways that go far beyond traditional search engines.

But as this technology evolves, it’s not just travellers who need to adapt, so do destinations, small businesses, and tourism marketers. The rise of what experts are calling “Experience Optimisation (EO)” could redefine how visibility works online.