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Blog (Marketing) - Acorn Tourism

  • Influencer Marketing - the fastest growing trend within the Tourism Industry

    Influencer Marketing - the fastest growing trend within the Tourism Industry

    Read time: 2 mins

    The trend of Influencer marketing has taken off in the last decade and is currently one of the fastest growing activities within the digital marketing space. The movement has been on the rise due to the growth of social media and the influence of word-of-mouth marketing. For marketers “brands are no longer what companies tell consumers but rather what consumers tell each other”.

  • How can you grow your business with online bookings?

    How can you grow your business with online bookings?

    Read time: 1 min

    Online bookings are increasingly popular as they provide a convenient, trustworthy experience for customers, allowing them to book services from anywhere at any time, with real time information, while having full control over the experience.

  • Everything you need to know about using a website to grow your business.

    Everything you need to know about using a website to grow your business.

    Read time: 1 min

    Your website is the face of your business, and a powerful tool to connect with your customers, present your products and services and grow your business. A great website can make or break your business. It is increasingly becoming essential for customers to find out about your business.

  • Can email newsletter help you grow your business?

    Can email newsletter help you grow your business?

    Read time: 1 min

    It is good business practice to keep in regular contact with contacts on your database and email newsletters, which are easy and cheap to produce, are the best way of doing this.  Broadly, email newsletters are the first step towards generating a sale at some point in the future.

  • The one magic sentence that will ensure you are doing it right

    The one magic sentence that will ensure you are doing it right

    Read time: 2 mins

    Some may tell you that there is no magic potion for success in business, whatever industry, or sector one is working in. We disagree. There is one principle that, if followed, will almost always bring success: ...

  • How to use marketing to tackle sustainability issues?

    How to use marketing to tackle sustainability issues?

    Read time: 3 mins

    Tourism often plays an important role in a destination’s economic development, bringing in visitors to spend money in local businesses, inward investment to develop infrastructure and providing jobs for residents. However, managing a destination sustainably is not an easy task. Tourism, if not planned and managed appropriately can become destructive – over tourism, degradation of the environment, loss of culture, disruption of local community’s lives, seasonality, etc.

  • How to use social media to grow your business?

    How to use social media to grow your business?

    Read time: 1 min

    Social media has become an incremental part of any business’ digital marketing strategy. With a constantly growing number of users, social media is a convenient and cost-effective way for a business to reach the market, engage with consumers and grow.

  • A digital world

    Digital Transformation in the Tourism Sector

    Read time: 1 min

    Digitalisation has transformed the way companies do business.  In the tourism industry, purchasing flights online and booking hotel rooms on the Internet marked the early days of digital transformation in the sector.  

  • India Outbound Indian backpacker

    Why Invest in India?

    Read time: 4 mins

    Reasons to invest in India's rapidly growing outbound markets.

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