Social media has become an incremental part of any business’ digital marketing strategy. With a constantly growing number of users, social media is a convenient and cost-effective way for a business to reach the market, engage with consumers and grow.

Social media can sometimes seem daunting, but it has a lot of benefits to grow your business:

  • Interaction with the relevant audience – providing a direct connection between you and your customer.
  • Increased brand awareness – social media is spread across such a large consumer base that it will help spread your brand to more people.
  • More inbound traffic – using social media to promote your brand gives you the opportunity to attract new customers.
  • Improved SEO – using targeted keywords in social media activities helps to boost SEO.
  • Higher conversion rates – increased visibility leads to more opportunities for conversion.
  • Better customer satisfaction Improved brand loyalty and increased brand authority.
  • Cost-effective – to reach large numbers of people, social media offers the best value method, particularly when compared with more traditional marketing methods.
  • Gain marketplace insights.
  • Establish yourself as an expert.

Find out more about social media today, its importance in developing your digital marketing strategy, details about each social media platforms to ensure you select the ones that are relevant for your business and good examples to find inspiration from in our ebook “Developing a digital marketing strategy – social media”.

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