7 reasons why User Generated Content should be a part of your digital marketing strategy.

User Generated Content (UGC) refers to content created about a brand by individuals rather than brands. Different types of content can be considered UGC: text, videos, images, reviews, etc.

Amongst other things, using UGC as part of your marketing strategy can provide a cost-effective way to develop content while encouraging customer engagement with your brand and increasing trust.

Using UGC in your digital marketing strategy can:

• Create trust,
• Promote Authenticity,
• Drive purchase decisions,
• Boost social media reach and growth,
• Generate SEO,
• Gain audience insights, and
• Generate unique, different content

Our ebook “Developing a digital marketing strategy – User Generated Content (UGC)” is free to download and will:

• Provide more insights into these 7 reasons,
• Give you 10 techniques to generate SEO and,
• Help you find inspirations with good examples.