User Generated Content (UGC) refers to content created about a brand by individuals rather than brands. Different types of content can be considered UGC: text, videos, images, reviews, etc.

Amongst other things, using UGC as part of your marketing strategy can provide a cost-effective way to develop content while encouraging customer engagement with your brand and increasing trust.

Using UGC in your digital marketing strategy can:

  • Create trust,
  • Promote Authenticity,
  • Drive purchase decisions,
  • Boost social media reach and growth,
  • Generate SEO,
  • Gain audience insights, and
  • Generate unique, different content

Our ebook “Developing a digital marketing strategy – User Generated Content (UGC)” is free to download and will:

  • Provide more insights into these 7 reasons,
  • Give you 10 techniques to generate SEO and,
  • Help you find inspirations with good examples.

Discover our ebook




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