Regional Marketing Strategy for the Caribbean
21st March 2022
Acorn has recently completed a regional marketing strategy for Grenada, Saint Lucia and St. Vincent and the Grenadines. The World Bank commissioned us to undertake this exciting study for OECS to identify those segments that are most likelty to island hop between these three countries in the Windward Islands group. Branded "The Windward Trail", the study included the development of an Action Plan for implementing the strategy and marketing the region using predominantly digital methods.
