Uncovering digital technologies in tourism
21st January 2022
Digital transformation is the hot topic of Acorn Tourism’s latest report for the CBI, the Netherlands Enterprise Agency, aimed at supporting SMEs in developing countries to embrace the digital revolution so they can compete in a highly digital world.
Digitalisation is transforming the way companies do business and the benefits of digital technologies are clear to see in the tourism industry, ranging from improving businesses’ efficiency and competitiveness, to reaching more of the right consumers and giving them an enhanced customer service that is convenient, effective, and secure.
Using robust market research techniques, Acorn Tourism’s report analysed the main digitalisation processes used in the industry, outlining the opportunities and challenges for SMEs. Topics of importance included an overview of maintaining vigilance with robust online security, implementing a digital marketing campaign, the best e-commerce solutions for SMEs and ensuring that websites are mobile-friendly. The report also emphasised how technology has become the go-to solution for gathering and analysing big data, an important step in securing more customers.
Acorn Tourism has considerable experiencing supporting tourism businesses and organisations to develop digital marketing strategies and embed digital transformation. Find out how Acorn worked closely with tourism sector support organisations in Jordan on a Tourism Digital Transformation, Product Development and Innovation project. Or check out our work for the Guyana Tourism Authority on a Branding and Marketing Strategy, Promotional Videos and developing Digital Marketing Services.
