Audience Development Plan for Borde Hill
4th August 2021
Borde Hill is a stunningly beautiful and botanically rich heritage garden, set within over 200 acres of traditional parkland. It captivates and delights visitors with a series of intimate ‘living garden rooms’, fine woodland, parkland, lakes and outstanding views across the Sussex High Weald. The owners of Borde Hill have engaged Acorn to work on an audience development plan for the estate, to broaden its appeal and encourage a more diverse spectrum of visitors.
We are undertaking a wide range of consultations with inidivduals and groups that live or are based within 20 miles of the site to better understand their views and needs. Based on these and analysis of the population profile in local authorities close to Borde Hill, we will assess the potential for audience development, barriers to engagement, and identify appropriate and realistic opportunities.
