Developing walking tourism - low investment opportunities for local tour operators
11th October 2021
Acorn Tourism’s latest report for the CBI, part of the Netherlands Enterprise Agency, focusses on Walking Tourism, a minimal impact and sustainable form of tourism that offers great opportunities for local tour operators around the world to attract the European market. As the COVID pandemic recedes, outdoor activities such as walking are likely to be popular as participants seek off the beaten track destinations away from the crowds.
This newly published guide covers a wide range of issues to help local tour operators develop walking travel products. With a simple requirement of access to the great outdoors in areas of natural beauty, walking tourism products are relatively easy to implement, require modest investment and have high market potential. Acorn Tourism’s report about this large niche tourism market offers a broad range of advice and expertise that covers the mandatory requirements that tourism services must comply with to sell to the European market and practical tips for post-pandemic tourism.
The report is one of a series of market research studies commissioned by the CBI and draws on Acorn Tourism’s extensive expertise to support the development of sustainable tourism programmes worldwide. See Walking Tourism - A Business Guide for SMEs for more information.
