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Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 246

, currently showing 241 to 246.

  1. Address

    City and County of Swansea, United Kingdom, Skyline Luge

    Telephone

    12000

    Skyline Luge,

    Market and feasibility assessment of a luge, zipwire and restaurant leisure development in Swansea. Included a demand assessment, survey of local residents, assessment of local attractions and accommodation, and current trends in visitor…

  2. Address

    Jersey, United Kingdom, Jersey

    Telephone

    2000

    Jersey,

    Jersey’s mission is to work collaboratively with the industry and government to promote tourism to and within Jersey in an innovative, economic and efficient way. Jersey contracted Acorn T-Stats in 2019 to implement our T-Stats Essentials online…

  3. Address

    East Sussex, United Kingdom, High Weald AONB Joint Advisory Committee

    Telephone

    5000

    High Weald AONB Joint Advisory Committee,

    A review of tourism in the High Weald Area of Outstanding Natural Beauty was undertaken to inform managers, the Joint Advisory Committee, about how the area is used and enjoyed by visitors and how public understanding and enjoyment could be improved.

  4. Address

    Hampshire, United Kingdom, Rural Ways, Tourism South East

    Telephone

    10000

    Rural Ways, Tourism South East,

    Nine short break outdoor activity itineraries were developed in Kent, West Sussex and Hampshire Tourism South East’s Rural Ways website. The itineraries promoted walking, cycling, equestrian activities, where to stay, eat, drink, buy local produce…

  5. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    18000

    Falkland Islands Tourist Board,

    Each year Acorn compiles all the tourism statistics for the Falkland Islands into a single annual statistics report. This includes air and cruise survey findings, air and cruise arrivals, accommodation occupancy, and domestic tourism survey…

  6. Address

    Berkshire, United Kingdom, Thames Water

    Telephone

    10000

    Thames Water,

    The disused Turbine House on the Kennet and Avon Canal was in need of restoration. Working with a diverse stakeholders and associates Allen Scott, we developed a vision for the area and a feasibility study to inform a bid to the Heritage Lottery…

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Featured Projects

Inspiration

  1. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
  3. Kayaking and other outdoor activities were part of this business plan for planning application for an estate in Surrey
    This private estate needed initial feasibility and planning advice to restore a 100-acre site with sand pit and lakes to create a viable water-based natural attraction, which opened to the public in 2018.
    1. 1 Mar 20161 Feb 2017
    2. 1 Jan 202031 Dec 2020
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
  5. Senegal
    Assessment of the current demand for tourism in Senegal, creating a detailed profile of existing and potential visitors to the country. Using this data, the study developed a long list of potential investment projects to satisfy the expected demand over the next 10 years.
    1. 1 Feb 20191 Aug 2019
    2. 1 Jan 202031 Dec 2020
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020

"Acorn Tourism provided us with a true insight into the perception of Aruba and valuable data from which we can build our brand.  The service was efficient, timely and the final report presented in a very useable format.  I would certainly recommend them and happily use Acorn again."

Joanna Walding
Country Manager, UK & Ireland, Aruba Tourism Authority
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Blogs

India Outbound Indian backpacker

Why Invest in India?

Reasons to invest in India's rapidly growing outbound markets.

News

News

July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk