Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
Acorn Logo

Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 270

, currently showing 241 to 260.

  1. Address

    Africa, Mintel

    Telephone

    2500

    Mintel,

    A report to identify the leading destinations in Africa for driving holidays, outlining the practicalities and to identify the driving tourist.

  2. Address

    Bedfordshire, United Kingdom, Experience Bedfordshire

    Telephone

    15000

    Experience Bedfordshire,

    By undertaking a survey of tourism sector businesses in Bedfordshire, an assessment was made of the importance of tourism in the area. An estimate was also made of visitor expenditure, bed nights, and tourism employment in the county.

  3. Address

    Essex, United Kingdom, Visit Kent, Visit Essex

    Telephone

    43000

    Visit Kent, Visit Essex,

    Visit Kent and Visit Essex needed to determine the unique identity and core values of Medway and Southend. Working with our placemaking associates thinkingplace, extensive stakeholder engagement informed our place narrative and action plans.

  4. Address

    India, Mahindra Holidays and Resorts

    Telephone

    350000

    Mahindra Holidays and Resorts,

    Mahindra Holidays and Resorts India Ltd needed to launch their new homestay product in the UK market. They asked Acorn to lead on the development of the brand and delivery of the sales and marketing and social media campaign.

  5. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    8000

    Falkland Islands Tourist Board,

    Study to assess the economic impact of the cruise sector in the Falklands, focusing on the revenue generated by the cruise vessels through the payment of passenger dues, taxes and purchases from the private sector of goods and services.

  6. Address

    Botswana, Department of Tourism

    Telephone

    25000

    Department of Tourism,

    In 2000, Acorn developed an offline tourism statistics database to assist with measuring and reporting on inbound and domestic tourism, and the activities of all businesses in the tourism sector, using Microsoft Access. In 2014 this system was…

  7. Address

    Seychelles, Ministry of Tourism, UNWTO

    Telephone

    48000

    Ministry of Tourism, UNWTO,

    Assessment of the system of tourism statistics, and design and development of an airport exit survey and cruise visitor survey, leading to the development of a tourism satellite account. The study included extensive training with staff in the…

  8. Address

    Guyana, Guyana Tourism Authority, Guyana Ministry of Tourism, IADB

    Telephone

    200000

    Guyana Tourism Authority, Guyana Ministry of Tourism, IADB,

    Acorn led an international team to create a national tourism brand for Guyana and a ten-year Marketing Strategy and Action Plan. The strategy is underpinned by extensive market research in North America, South America, the Caribbean, UK and mainland…

  9. Address

    Africa, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report that examines Cross-Continental Tourism in sub-Saharan Africa, discussing the major destinations and typical routes, methods of transport, size of the market, trip characteristics and operators in the market.

  10. Address

    London, United Kingdom, London Borough of Camden

    Telephone

    2000

    London Borough of Camden,

    Camden needed to know what tourism, arts and creative industry data sources were available for London and the Borough and how they could most effectively improve these resources or commission new research.

  11. Address

    North West England, United Kingdom, North West Development Agency

    Telephone

    48000

    North West Development Agency,

    This study was commissioned by the North West Development Agency (NWDA) to review the data collection and processing procedures of tourism intelligence covering the areas of Cumbria, Cheshire, Lancashire, Manchester and Liverpool.

  12. Address

    Saint Vincent and the Grenadines, Ministry of Tourism, Caribbean Development Bank

    Telephone

    75000

    Ministry of Tourism, Caribbean Development Bank,

    An extensive tourism statistics study for St. Vincent that included the design and implementation of a system of tourism statistics, including an air visitor survey, cruise and yacht visitor survey, accommodation survey, and attractions survey.

  13. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    A comprehensive market research study into the SAVE tourism market (Scientific, Academic, Volunteer, Educational) and how it is positioned within the broader global tourism industry.

  14. Address

    St. Helena, St. Helena Tourism

    Telephone

    5000

    St. Helena Tourism,

    In 2017 travel to St Helena by air became possible with the opening of an airport on the island. In order to track the growth of tourism that was anticipated, St Helena Tourism contracted Acorn T-Stats to implement our online tourism statistics…

  15. Address

    Falkland Islands, Falkland Islands Tourist Board, Falkland Islands Development Corporation

    Telephone

    8000

    Falkland Islands Tourist Board, Falkland Islands Development Corporation,

    Whilst only 10% of the Falklands population live outside of the capital, Stanley, (anywhere outside of Stanley is known as "camp") leisure tourists spend over 80% of their time in camp. This study assessed the value of tourism to the camp economy.

  16. Address

    Lesotho, Lesotho Tourism Development Corporation

    Telephone

    18000

    Lesotho Tourism Development Corporation,

    The Research and Development Department within the Lesotho Tourism Development Corporation (LTDC) required a system to collect, compile and disseminate tourism statistics in the country, and contracted Acorn to implement their T-Stats system for…

  17. Address

    Lesotho, Lesotho Tourism Development Corporation, African Development Bank

    Telephone

    120000

    Lesotho Tourism Development Corporation, African Development Bank,

    Development of guides for the public and private sectors to help them sell Lesotho to five key overseas markets: UK, Germany, Netherlands, USA and South Africa. Also installed a new and sophisticated destination management system and website, as…

  18. Address

    Tunbridge Wells, United Kingdom, Tunbridge Wells Borough Council, Tunbridge Wells, Kent

    Telephone

    5000

    Tunbridge Wells Borough Council, Tunbridge Wells

    Short Description

    The 3-year Business Plan needed to address restructuring and funding constraints, while supporting local businesses, providing high quality service and increasing income. Relocation, proactive marketing, developing staff sales…

  19. Address

    Leicestershire, United Kingdom, Melton District Council

    Telephone

    40000

    Melton District Council,

    Acorn, working with thinkingplace, developed the Melton Story, Destination Management Plan and Place Brand, based on a robust destination assessment and extensive stakeholder engagement, to provide Melton Mowbray with the direction for a strategic,…

  20. Address

    Africa, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report on Volunteering in sub-Saharan Africa, providing a market profile of volunteering tourism, the most common destinations and volunteering experiences, and summarises a range of tour operator profiles and business models.

Acorn Logo

Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202131 Dec 2021

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
Acorn Logo

Blogs

Sustainable Wildlife Tourism

Sustainable Wildlife Tourism - Top Tips for creating unique trips

As local tour operators around the world eagerly anticipate being able to welcome tourists to visit their wildlife attractions once more, preparing their travel products for a ‘changed world’ provides multiple opportunities to add value and meet the needs of an increasingly discerning tourist. 

World Tourism Set Back 25 Years

World Tourism Set Back 25 Years

World tourist arrivals will grow by 65% to 666.6 million, up from 403.5 million in 2020 – that’s roughly the same number of tourists that travelled in 2000. 

Elephant riding

Working to Improve the Welfare of Animals in Tourism

One of the main issues the wildlife tourism industry faces is the welfare of animals in captive wildlife attractions and it is an issue that Europeans have become increasingly sensitive to. 

India Outbound Indian backpacker

Why Invest in India?

Reasons to invest in India's rapidly growing outbound markets.

News

News

January 2021

November 2020

October 2020

September 2020

August 2020

July 2020

June 2020

Acorn Logo
Search our projects
Search our projects
Region:
Type:
Keyword:
Search our projects
Region:
Type:
Keyword:

Stay updated with Acorn

Follow us on social media

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk