Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    21
    years

Where We Work

Number of results: 283

, currently showing 241 to 260.

  1. Address

    Republic of Ireland, Ministry of Agriculture, Ireland

    Telephone

    30000

    Ministry of Agriculture, Ireland,

    To help Ireland’s local producers access international visitor markets we partnered with TravelingSpoon.com to source and promote rural food hosts to share stories and their love of Irish culinary traditions, including oyster shacking and artisan…

  2. Address

    Lesotho, Lesotho Tourism Development Corporation, World Bank

    Telephone

    22000

    Lesotho Tourism Development Corporation, World Bank,

    The purpose of this study was to establish the tourism products that Lesotho had to offer, in particular for the cultural and activity tourism markets, and identify ways of targeting and marketing to domestic, South African and international…

  3. Address

    Kuwait, Ministry of Commerce and Industry

    Telephone

    240000

    Ministry of Commerce and Industry,

    Study for the development and implementation of a system of tourism statistics in Kuwait, and the design and programming of an online database system for the collection, organisation and dissemination of the data.

  4. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    This detailed business guide was aimed at supporting tourism SMEs throughout Africa, Asia and Latin America to compete effectively in the European tourism market for wildlife tourism.

  5. Address

    France, Comité Régional du Tourisme Nord-Pas-de-Calais

    Telephone

    56000

    Comité Régional du Tourisme Nord-Pas-de-Calais,

    There are a large number of World War I and II sites in Northern France, some of which are well-known, but most are relatively unknown. These were assessed to provide a strategy for developing and marketing them to UK visitors; special focus was…

  6. Address

    Worldwide, World Bank

    Telephone

    2500

    World Bank ,

    Detailed analysis of the community-based tourism market in Africa, in particular looking at its potential for growth, in which countries, and to what type of tourists. Interviews were undertaken with tour operators and backed up with research of…

  7. Address

    Kent, United Kingdom, Kent County Council

    Telephone

    12000

    Kent County Council,

    Review of the tourism information centre network in Kent with the aim of making individual centres more profitable. The study also looked at how new technology could be more effective for collecting and distributing tourism information.

  8. Address

    Worldwide, The Hague

    Telephone

    5000

    The Hague

    This detailed business guide was aimed at supporting SMEs throughout Africa, Asia and Latin America to compete effectively in the European tourism market for bird watching tourism.

  9. Address

    East Sussex, United Kingdom, Ashdown Forest Conservators

    Telephone

    15000

    Ashdown Forest Conservators,

    Workable options for improving the Visitor Centre had to consider tight planning restrictions, limited budgets and the potential to move sites. Acorn’s Business Plan delivered pragmatic options that were acted upon by the Project Development…

  10. Address

    Falkland Islands, Falkland Islands Government

    Telephone

    10000

    Falkland Islands Government,

    Evaluation of rural tourism and self-catering accommodation market trends, appraisal of supply and demand for accommodation on Saunders Island in the Falklands, and an assessment of the business viability for a new self-catering accommodation…

  11. Address

    South East, United Kingdom, South East Food Group

    Telephone

    11000

    South East Food Group,

    Research and production of a guide for local producers explaining how they can sell their produce to the tourism industry, in particular the accommodation and food and beverage sectors.

  12. Address

    Worldwide

    Telephone

    5000

    This practical guide was aimed at supporting SMEs in developing countries to compete effectively in the European tourism market for cultural tourism.

  13. Address

    Kent, United Kingdom, Dover District Council

    Telephone

    6000

    Dover District Council,

    Dover District Council needed a tourism signage audit for the town. Each sign was photographed and mapped and a full analysis of the locations, condition and purpose of the signs was reported together with GIS mapping for all signs.

  14. Address

    St. Helena, St. Helena Tourism

    Telephone

    12000

    St. Helena Tourism,

    With the opening of the first ever air link to St. Helena, Acorn was commissioned to establish air and cruise visitor surveys in St Helena, train interviewers to collect the data, then transmit it to our offices for analysis and quarterly reporting.

  15. Address

    Falkland Islands, Falkand Islands Tourist Board

    Telephone

    5000

    Falkand Islands Tourist Board,

    The Tourism Recovery Incentive Programme (TRIP) was part of the Falkland Island Government’s solution to supporting both the tourism sector and residents of the Falkland Islands during the COVID-19 lockdown season of October 2020 to May 2021. The…

  16. Address

    Guyana, Guyana Tourism Authority, Guyana Ministry of Tourism, IADB

    Telephone

    200000

    Guyana Tourism Authority, Guyana Ministry of Tourism, IADB,

    Acorn led an international team to create a national tourism brand for Guyana and a ten-year Marketing Strategy and Action Plan. The strategy is underpinned by extensive market research in North America, South America, the Caribbean, UK and mainland…

  17. Address

    Ghana, Ministry of Tourism, UNWTO, UNDP

    Telephone

    15000

    Ministry of Tourism, UNWTO, UNDP,

    Review of Ghana's proposed tourism database that aimed to link regional tourism offices with the head office in Accra. Improvements to the proposed system were recommended, including a system of regional data collection.

  18. Address

    Seychelles, Ministry of Tourism, UNWTO

    Telephone

    48000

    Ministry of Tourism, UNWTO,

    Assessment of the system of tourism statistics, and design and development of an airport exit survey and cruise visitor survey, leading to the development of a tourism satellite account. The study included extensive training with staff in the…

  19. Address

    East Staffordshire, United Kingdom, East Staffordshire Borough Council

    Telephone

    42000

    East Staffordshire Borough Council,

    This feasibility study was commissioned to identify the potential of a gravel pit site as a tourism and leisure destination to provide recreation facilities for local and sub-regional visitors. It also required the design and costing of realistic…

  20. Address

    Bedfordshire, United Kingdom, Experience Bedfordshire

    Telephone

    15000

    Experience Bedfordshire,

    By undertaking a survey of tourism sector businesses in Bedfordshire, an assessment was made of the importance of tourism in the area. An estimate was also made of visitor expenditure, bed nights, and tourism employment in the county.

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

Sustainable tourism - Leave No Trace

Sustainability is the key to a positive future for tourism

Embedding sustainable practices into all aspects of a tourism business has become more common these days.  It is widely understood that sustainability is key to minimise the negative impacts (such as over tourism, exploitation of children and wild animals, inauthentic tourism activities and poorly paid seasonal jobs) and maximise the positive impacts (such as promoting cultural heritage, job creation for economic independence, protection of wildlife species and habitats, job creation, community-led tourism).

A digital world

Digital Transformation in the Tourism Sector

Digitalisation has transformed the way companies do business.  In the tourism industry, purchasing flights online and booking hotel rooms on the Internet marked the early days of digital transformation in the sector.  

Caribbean island, blue tourism

Three unique challenges to sustainable tourism in islands

Blue tourism is a term used to describe Coastal and Maritime tourism. The sector has become an increasing source of income for destinations with attractive coastlines thanks to the development of multiple tourism activities such as cruise tourism, boating, watersports, scuba diving, marine life observation, fishing and recreational use of beaches. However, these activities often put a lot of pressure on local ecosystems and tend to damage the destinations’ environmental assets, which, very often are what visitors are attracted to in the destination. Sustainable development of these blue tourism destinations is therefore becoming critical to avoid altering their natural resources to a point of no return. 

Resident Visitor Survey for destination sustainable development.

The one stakeholder NOT to forget…!

Sustainable tourism encompasses much more than solely protecting the environment in the destination, even though that is essential of course. A sustainable destination must be one that cares for its wildlife and landscapes, but also one that cares for its inhabitants! When thinking about tourism, one often thinks about visitors and the private tourism sector within the destination. But sometimes we forget the most important stakeholder: the local community, which is not always directly linked to the tourism sector.

Digital Nomad and Bleisure

Millennials and Gen Z Poised to Spearhead a Rise in Bleisure Travel after COVID-19

Before COVID-19, the ‘bleisure’ travel trend, defined as a mix of business and leisure travel, was taking off, driven by the Millennials (or Gen Y), a large, important travelling group.  Already keen travellers, Millennials are well known to be keen on experiential travel that offers an authentic insight into a destination, immersing themselves into new cultures and local lives. 

Street food cart

How Food Tourism is a Driver for Authentic Tourism Experiences

As food plays a central part in the lives of all people on the planet and local specialities are widely appreciated as an intrinsic feature of many cultures, it is now well understood that local cuisines play an important role in offering the visitor an authentic insight into the culture of a place.

News

News

December 2021

November 2021

October 2021

August 2021

July 2021

June 2021

May 2021

April 2021

January 2021

November 2020

October 2020

September 2020

August 2020

July 2020

June 2020

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk