Twenty years of sustainable tourism development for destinations worldwide

Twenty years of sustainable tourism development for destinations worldwide

Helping tourism businesses innovate and stimulate the visitor economy

Helping tourism businesses innovate and stimulate the visitor economy

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Clifton Suspension Bridge Balloon Festival
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Scuba diver in the Caribbean
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Butcher's window
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Aerial beach umbrellas
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Woman leaning out of train window
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Couple of high rock in Norway
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    302
    projects
  2. Enjoyed working with
    157
    clients
  3. Delivered projects in
    82
    countries
  4. Served the sector for
    20
    years

Where We Work

Number of results: 287

, currently showing 261 to 280.

  1. Address

    Hastings, East Sussex, United Kingdom, Hastings Borough Council

    Telephone

    10000

    Hastings Borough Council,

    A feasibility study for a modern interpretive education centre based in Hastings Country Park that would serve both visitors and local residents and generate revenue streams through franchising various services.

  2. Address

    Vietnam, UNWTO, UNDP, Ministry of Tourism

    Telephone

    230000

    UNWTO, UNDP, Ministry of Tourism,

    Development of a system of tourism statistics for Vietnam to enable the commencement of a range of data collection, including an air visitor survey, domestic tourism survey, accommodation occupancy survey, and tourism sector supply surveys.

  3. Address

    Private Client

    Telephone

    2500

    Private Client,

    Market research was required to support the development of a wellness and glamping business in the south east region of the UK.

  4. Address

    Lincolnshire, United Kingdom, Lincolnshire County Council

    Telephone

    15000

    Lincolnshire County Council,

    The cumulative potential of Uphill Lincoln's historic assets: the Norman castle, cathedral, Bishop's Palace and Magna Carta, were assessed and investment opportunities identified to help Lincoln move from being a half-day to a short break…

  5. Address

    County Durham, United Kingdom, Visit County Durham

    Telephone

    4000

    Visit County Durham,

    Visit County Durham is the destination management organisation for Durham coordinating the promotion of the county nationally and internationally. In 2015 Visit County Durham contracted Acorn T-Stats to implement our online tourism statistics…

  6. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    Specialist niche market report on Religious and Pilgrimage Tourism that looks at the history of religious tourism, size and characteristics of the market, the major destinations worldwide and profiles leading tour operators.

  7. Address

    Worldwide, CBI, the Netherlands Enterprise Centre

    Telephone

    5000

    CBI, the Netherlands Enterprise Centre,

    A detailed report about the Generation Y market segment was required to support SME’s to prepare their tourism product for the European market.

  8. Address

    Saudi Arabia, Private Client

    Telephone

    76000

    Private Client,

    Business study to assess the viability of a tour operating company that would focus on the international umrah market for inbound travel to Saudi Arabia.

  9. Address

    Fiji, South Pacific Tourism Organisation

    Telephone

    42000

    South Pacific Tourism Organisation,

    Development of 22 niche segments to assist South Pacific countries to develop tourism in these markets. The segments included birdwatching, cultural heritage and historic tourism, cycling, diving, festival and sports events tourism, and fishing.

  10. Address

    Tristan da Cunha, South Atlantic Environmental Research Institute

    Telephone

    12000

    South Atlantic Environmental Research Institute,

    Study to assess the potential for land and ocean-based tourism on Tristan da Cunha in the South Atlantic, and compile a broad-brush strategy for developing the sector in a realistic and sustainable way.

  11. Address

    Cambridgeshire, United Kingdom, Visit Cambridge and Beyond

    Telephone

    4000

    Visit Cambridge and Beyond,

    Visit Cambridge and Beyond is the official tourism service for Cambridge and the surrounding areas, responsible for marketing Cambridge to UK and international markets. In 2019 they contracted Acorn T-Stats to implement our online tourism…

  12. Address

    United Kingdom, Rural Ways Partnership, Tourism South East

    Telephone

    25000

    Rural Ways Partnership, Tourism South East,

    Countryside 2011 was a two-week showcase of countryside events and activities organised by the Rural Ways Partnership and coordinated by Tourism South East. Acorn developed and implemented successful marketing and PR strategies and engaged with…

  13. Address

    Essex, United Kingdom, Visit Kent, Visit Essex

    Telephone

    43000

    Visit Kent, Visit Essex,

    Visit Kent and Visit Essex needed to determine the unique identity and core values of Medway and Southend. Working with our placemaking associates thinkingplace, extensive stakeholder engagement informed our place narrative and action plans.

  14. Address

    Lincolnshire, United Kingdom, Visit Lincoln

    Telephone

    26000

    Visit Lincoln,

    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality…

  15. Address

    Tanzania, Tanzania National Bureau of Statistics

    Telephone

    24000

    Tanzania National Bureau of Statistics,

    Development of a tourism satellite account for Tanzania. The account was based on existing data, and therefore the identification of data limitations was a key part of the study so that the system of statistics could be improved for future…

  16. Address

    Berkshire, United Kingdom, Thames Water

    Telephone

    10000

    Thames Water,

    The disused Turbine House on the Kennet and Avon Canal was in need of restoration. Working with a diverse stakeholders and associates Allen Scott, we developed a vision for the area and a feasibility study to inform a bid to the Heritage Lottery…

  17. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    A niche market report examining the range of activities associated with underwater tourism, the global value of the market, the major destinations, the benefits of tourism to coastal communities and long term impacts to habitats and marine life.

  18. Address

    East Sussex, United Kingdom, Rother District Council

    Telephone

    10000

    Rother District Council,

    Study to produce three itineraries, one each for Burwash, Pevensey and Rye in East Sussex aimed at encouraging both residents and visitors to enjoy sustainable activities in these areas, particularly for walking, cycling and horse riding.

  19. Address

    Syrian Arab Rebublic, Ministry of Tourism, UNWTO

    Telephone

    15000

    Ministry of Tourism, UNWTO,

    Review of the system of tourism statistics in Syria, with recommendations for improvements to broaden the scope and timeliness of data collection and dissemination, and establish a computerised tourism statistics database.

  20. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A detailed report about the FIT (Fully Independent Traveller) market segment was required to support SME’s to prepare their tourism product for the European market.

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Featured Projects

Inspiration

  1. Colombia tourist routes community based ecotourism
    We worked with three very different rural communities, all with exceptional biodiversity and all of which had been severely affected by the conflict in Colombia. Together with E3 Group in Colombia and RHS Kew Gardens, we developed tourist routes that promote forest protection and peacebuilding through community-based ecotourism.
    1. 1 Oct 201931 Oct 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022
  2. Responding to COVID-19: Impact on Tourism in Jordan
    Developed a model for projecting visitor arrivals and expenditure to Jordan, the Middle East and worldwide over the period to 2030. Scenarios for the development of the pandemic were then applied to identify impacts on visitor arrivals, expenditure, gross direct tourism value added, and employment.
    1. 1 Mar 20201 Jun 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022
  3. Bristol Market Research Clifton Suspension Bridge
    Bristol Future Parks was part of a two-year national Future Parks Accelerator scheme to enable Bristol City Council to transform their green spaces and become financially sustainable. Assessments of 10 pilot parks and best practice case studies informed a strategic roadmap for the way forward.
    1. 1 Apr 202031 Aug 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022
  4. Lincoln Cathedral, UK
    Study to provide Visit Lincoln and two surrounding local authorities with an in depth understanding of the profile of visitors, focusing in particular on demographics, lifestyle and interests. Also included the investigation into seasonality impacts through deployment of an accommodation survey.
    1. 1 Mar 20141 Sep 2014
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022
  5. Great Ethiopian Run in Addis Ababa used Influencers to raise awareness as part of their international
    Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a 3-year digital marketing strategy to increase international participation. This involved 4 high-profile travel influencers participating in the race and generating a reach of 1.25 million and 8% engagement.
    1. 1 Feb 20191 Apr 2020
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022
  6. Roseau, Dominica
    Study contracted by Discover Dominica Authority to develop a sustainable voluntourism strategy for the country with the overall aim of increasing visitor numbers and expenditure. This included practical guidelines for the private sector on how to develop this niche segment.
    1. 1 Mar 20191 Jun 2019
    2. 1 Jan 202031 Dec 2020
    3. 1 Jan 202131 Dec 2021
    4. 1 Jan 202231 Dec 2022

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

How to become a sustainable destination?

How to become a sustainable destination?

Managing a destination sustainably is not an easy task, and there are various threats and challenges that destinations are increasingly facing.  And carbon offsetting and planting trees will, unfortunately, not be enough.  From threats linked to climate change and increasing GHG atmospheric concentrations to challenges related to the wellbeing of the population and visitors, the management of waste, energy, water but also culture and heritage, and the engagement of local businesses, it can sometimes be challenging to identify the next steps a destination should take.

20 years later… what has changed?

20 years later… what has changed?

On the 10th of January 2002, Alison Burgh and Kevin Millington created Acorn Tourism Consulting Ltd. In 20 years, the tourism industry has evolved dramatically, our work has significantly changed, but the people that we have met along the way have remained as inspiring and resilient!

What is the Green Destinations Top 100 Stories?

What is the Green Destinations Top 100 Stories?

The Green Destinations Top 100 Stories is an annual competition launched in 2014 to help destinations at different stages of their journey towards sustainable and regenerative tourism. The Top 100 is an effective tool for every destination, whether they are looking to learn more about reporting and communicating sustainability, wanting to establish themselves as an industry leader by sharing an innovative project implemented, or looking for an achievable yet ambitious first step to learn more about destination sustainability guidelines.

Sustainable tourism - Leave No Trace

Sustainability is the key to a positive future for tourism

Embedding sustainable practices into all aspects of a tourism business has become more common these days.  It is widely understood that sustainability is key to minimise the negative impacts (such as over tourism, exploitation of children and wild animals, inauthentic tourism activities and poorly paid seasonal jobs) and maximise the positive impacts (such as promoting cultural heritage, job creation for economic independence, protection of wildlife species and habitats, job creation, community-led tourism).

A digital world

Digital Transformation in the Tourism Sector

Digitalisation has transformed the way companies do business.  In the tourism industry, purchasing flights online and booking hotel rooms on the Internet marked the early days of digital transformation in the sector.  

Caribbean island, blue tourism

Three unique challenges to sustainable tourism in islands

Blue tourism is a term used to describe Coastal and Maritime tourism. The sector has become an increasing source of income for destinations with attractive coastlines thanks to the development of multiple tourism activities such as cruise tourism, boating, watersports, scuba diving, marine life observation, fishing and recreational use of beaches. However, these activities often put a lot of pressure on local ecosystems and tend to damage the destinations’ environmental assets, which, very often are what visitors are attracted to in the destination. Sustainable development of these blue tourism destinations is therefore becoming critical to avoid altering their natural resources to a point of no return. 

Resident Visitor Survey for destination sustainable development.

The one stakeholder NOT to forget…!

Sustainable tourism encompasses much more than solely protecting the environment in the destination, even though that is essential of course. A sustainable destination must be one that cares for its wildlife and landscapes, but also one that cares for its inhabitants! When thinking about tourism, one often thinks about visitors and the private tourism sector within the destination. But sometimes we forget the most important stakeholder: the local community, which is not always directly linked to the tourism sector.

News

News

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk